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App launch

Skill appalize/aso-skills/skills/app-launch

When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.From its SKILL.md

Install
npx -y skills add appalize/aso-skills --skill app-launch

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

  • 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

5.6 KB, ~1.3k tokens by cl100k_base, as published. Nobody here has run it

App Launch Strategy

You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum.

Initial Assessment

  1. Check for app-marketing-context.md — read it for app context
  2. Ask: New app or major update?
  3. Ask: Launch date (or flexible?)
  4. Ask: Budget (organic only, or paid acquisition available?)
  5. Ask: Pre-existing audience? (email list, social following, existing app users)
  6. Ask: Target countries (simultaneous or phased rollout?)

Launch Timeline

8 Weeks Before Launch

ASO Foundation:

  • Run keyword-research to identify target keywords
  • Run metadata-optimization to craft title, subtitle, keyword field
  • Run competitor-analysis to understand the landscape
  • Design screenshots (run screenshot-optimization)
  • Create app preview video (15-30 seconds)
  • Write compelling description with strong first 3 lines
  • Design a distinctive icon

Pre-launch Page (if new app):

  • Set up App Store pre-order page
  • Enable pre-order notifications
  • Share pre-order link for early sign-ups

Press & Community:

  • Build a press kit (screenshots, icon, description, founder story)
  • Identify 20-30 relevant journalists, bloggers, YouTubers
  • Draft personalized pitch emails
  • Identify relevant communities (Reddit, Discord, forums, Twitter/X)

4 Weeks Before Launch

Beta & Feedback:

  • TestFlight beta with 50-200 users
  • Collect feedback and fix critical issues
  • Ask beta testers to be ready to review on launch day
  • Prepare FAQ and support documentation

Content:

  • Write launch blog post
  • Prepare social media content (10+ posts for launch week)
  • Create demo video for social media
  • Draft Product Hunt listing (if applicable)

Technical:

  • Set up analytics (run app-analytics)
  • Implement in-app rating prompt (show after positive experience)
  • Set up crash reporting
  • Test in-app purchases and subscriptions

1 Week Before Launch

Final Prep:

  • Submit app for review (allow 2-3 days buffer)
  • Schedule press embargo lift for launch day
  • Prepare launch day social posts
  • Brief beta testers on review timing
  • Set up App Store Connect for phased release (or immediate)
  • Prepare Apple Search Ads campaign (run ua-campaign)

Launch Day

Morning:

  • Release the app (or confirm phased release started)
  • Send press emails with embargo lift
  • Post on social media (personal + app accounts)
  • Post on Product Hunt (if applicable)
  • Post in relevant communities (Reddit, Discord, forums)
  • Email your list

Throughout the Day:

  • Monitor App Store Connect for download numbers
  • Respond to every review (run review-management)
  • Engage with social media mentions
  • Monitor crash reports
  • Share milestones ("We hit #X in [category]!")

Evening:

  • Thank early adopters publicly
  • Share day-one stats (if impressive)
  • Plan tomorrow's content

Week 1 After Launch

  • Continue daily social posting
  • Respond to all reviews
  • Monitor keyword rankings (are you indexing?)
  • Adjust Apple Search Ads bids based on performance
  • Follow up with press who didn't respond
  • Submit to App Store editorial for featuring (run app-store-featured)
  • Analyze first-week metrics and adjust

Month 1 After Launch

  • Run full aso-audit with real data
  • Adjust metadata based on actual keyword performance
  • A/B test screenshots (run ab-test-store-listing)
  • Plan first major update based on user feedback
  • Evaluate paid acquisition ROI
  • Set up ongoing keyword tracking

Launch Amplification Tactics

Free Channels

  1. Product Hunt — Best for productivity, developer, and design tools
  2. Hacker News (Show HN) — Best for technical or innovative apps
  3. Reddit — Find 3-5 relevant subreddits, contribute before promoting
  4. Twitter/X — Build-in-public thread, launch announcement
  5. LinkedIn — If B2B or productivity app
  6. YouTube — Demo video, "how I built this" story
  7. App review sites — AppAdvice, MacStories, 9to5Mac, etc.

Paid Channels

  1. Apple Search Ads — Highest intent, start here
  2. Meta (Facebook/Instagram) — Best for consumer apps
  3. TikTok — Best for younger demographics
  4. Google Ads (UAC) — Broad reach
  5. Influencer partnerships — Micro-influencers (10K-100K) often best ROI

Output Format

Launch Plan Document

Provide a complete, dated checklist the user can follow. Include:

  1. Timeline with specific dates (based on their launch date)
  2. Prioritized task list for each phase
  3. Channel strategy with specific tactics
  4. Budget allocation (if paid channels available)
  5. Success metrics and targets for week 1, month 1, month 3

Related Skills

  • aso-audit — Post-launch ASO health check
  • keyword-research — Pre-launch keyword strategy
  • metadata-optimization — Craft launch metadata
  • screenshot-optimization — Design launch screenshots
  • ua-campaign — Paid acquisition for launch
  • app-store-featured — Editorial featuring strategy
  • review-management — Handle launch-day reviews

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most product growth skills give in ~1.3k tokens

Counted across 694 of the 879 authors here whose files we hold, read 2026-09-06

  • Check for product marketing context firstin 49 of 694, across 20 files
  • Validate the why before building featuresin 18 of 694, across 4 files
  • Respond to every comment in real-timein 17 of 694, across 6 files
  • Structure launch marketing across three channel typesin 16 of 694, across 4 files
  • Recruit early users one-on-onein 13 of 694, across 2 files
  • Ask one question at a timein 13 of 694
  • Rank features using ICE scoringin 12 of 694, across 3 files
  • Identify primary conversion goalin 11 of 694, across 3 files
  • Identify traffic contextin 11 of 694, across 3 files
  • Evaluate headline effectivenessin 11 of 694, across 3 files
  • Check visual hierarchy and scannabilityin 11 of 694, across 3 files
  • Run product diagnosticsin 11 of 694, across 3 files

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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Skills are one crate of 325,949. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.