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Define strategic positioning

Skill alexe-ev/product-plugins/product-strategy/skills/define-strategic-positioning

Skill library for AI agents — 15 product domains, 121 skills. Tells the agent what to ask, how to reason, and what to output.

Install
npx -y skills add alexe-ev/product-plugins --skill define-strategic-positioning

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Define a clear strategic positioning statement that articulates where the product plays, who it serves best, and what makes it the right choice for that segment. Use this skill when the team needs to anchor strategy in a specific market position.

SKILL.md

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Define Strategic Positioning

Purpose

Help teams make deliberate choices about where to play and how to win — translating product-market fit insights and competitive context into a positioning that guides strategy, roadmap, and GTM decisions.

Skill type

Conceptual skill

Use this skill when

  • The product is trying to be everything to everyone and losing focus
  • Strategy discussions lack a clear "who we're for and who we're not for"
  • A positioning review is needed before a major investment or launch
  • Competitive pressure requires sharpening the market position

Do not use this skill when

  • The goal is customer-facing messaging and copy (use develop-positioning-messaging)
  • The goal is competitive analysis (use analyze-competitive-landscape)

Required inputs

  • Target segment (or candidate segments)
  • Product capabilities and strengths
  • Business goals

Optional inputs

  • Product-market fit assessment
  • Competitive landscape
  • Win/loss data
  • ICP (Ideal Customer Profile) definition

Upstream context

Works best when:

  • Vision and mission are defined
  • PMF assessment exists
  • Competitive landscape is mapped

If upstream context is missing

Produce a positioning hypothesis clearly labeled as assumed. List what data would validate or refute it.

Downstream handoff

Output can feed:

  • frame-competitive-differentiation (positioning informs differentiation story)
  • develop-positioning-messaging (internal positioning → external messaging)
  • build-portfolio-roadmap-strategy (positioning constrains portfolio choices)

Instructions

  1. Identify the target segment (be specific — who is this for, and who is it explicitly not for).
  2. Identify the frame of reference (what category or alternative does the product compete with?).
  3. Identify the point of differentiation (what makes this the right choice for the target segment?).
  4. Identify the reason to believe (what evidence supports the differentiation claim?).
  5. Draft a positioning statement using: "For [segment], [product] is the [category] that [differentiation] because [reason to believe]."
  6. Stress-test: does this positioning exclude the wrong customers and include the right ones?

Output

Provide:

  • Target segment (with explicit exclusions)
  • Frame of reference
  • Point of differentiation
  • Reason to believe
  • Positioning statement
  • Positioning trade-offs (what this positioning sacrifices)
  • Confidence level: provisional / context-informed / validated

Risks / caveats

  • Positioning that tries to include every segment has no real position
  • The point of differentiation must be something the target segment actually cares about
  • Positioning is a strategic choice, not a description — it requires saying no to things

Keep looking

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