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Analyze competitive landscape

Skill alexe-ev/product-plugins/product-strategy/skills/analyze-competitive-landscape

Skill library for AI agents — 15 product domains, 121 skills. Tells the agent what to ask, how to reason, and what to output.

Install
npx -y skills add alexe-ev/product-plugins --skill analyze-competitive-landscape

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Map and analyze the competitive landscape to understand the competitive environment, key players, and strategic implications. Use this skill when a team needs a structured view of who they compete with and how the landscape is evolving.

SKILL.md

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Analyze Competitive Landscape

Purpose

Help teams build a structured, objective view of the competitive landscape — who the competitors are, how they compete, and what it means for product and strategy.

Skill type

Conceptual skill

Use this skill when

  • A team lacks a current, structured view of competitors
  • The competitive landscape has shifted and needs re-assessment
  • A new product area requires competitive analysis before investment
  • Positioning or strategy work requires a competitive foundation

Do not use this skill when

  • The goal is producing a differentiation statement (use frame-competitive-differentiation)
  • The goal is customer-facing competitive messaging (use develop-positioning-messaging)

Required inputs

  • Product area and target segment
  • Known competitors (at least partially)

Optional inputs

  • Recent competitive moves or news
  • Win/loss data
  • Customer feedback on alternatives
  • Industry or market reports

Upstream context

Works best when:

  • Target segment is defined
  • Product capabilities are known

If upstream context is missing

Produce a competitive analysis framework with the dimensions to assess, and flag that competitor identification must precede analysis.

Downstream handoff

Output can feed:

  • frame-competitive-differentiation (landscape → differentiation choices)
  • define-strategic-positioning (competitive context informs positioning)
  • plan-product-launch (competitive context informs launch strategy)

Instructions

  1. Identify all competitors: direct (same category), indirect (different category, same job), and status quo alternatives.
  2. For each competitor: describe their target segment, key value proposition, key capabilities, and apparent strategy.
  3. Map competitive dimensions relevant to the target segment.
  4. Identify where the market is commoditizing and where differentiation remains possible.
  5. Identify competitive threats and opportunities.
  6. Assess competitive dynamics: is the market growing, stable, or consolidating?

Output

Provide:

  • Competitor inventory: direct, indirect, status quo
  • Competitor profiles (segment, value prop, capabilities, strategy)
  • Competitive dimension map
  • Areas of commoditization vs. differentiation opportunity
  • Competitive threats (short and long term)
  • Strategic opportunities surfaced by the analysis
  • Confidence level and data currency

Risks / caveats

  • Competitive analysis based only on public marketing materials is shallow — triangulate with customer feedback
  • Don't over-index on visible competitors — indirect and emerging competitors often matter more
  • The landscape changes; set a review cadence

Keep looking

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