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Plan lifecycle engagement

Skill alexe-ev/product-plugins/marketing-growth/skills/plan-lifecycle-engagement

Skill library for AI agents — 15 product domains, 121 skills. Tells the agent what to ask, how to reason, and what to output.

Install
npx -y skills add alexe-ev/product-plugins --skill plan-lifecycle-engagement

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Design a lifecycle engagement strategy including onboarding, nurture, and re-engagement flows. Use this skill when a team needs to systematically improve how they engage users across their lifecycle.

SKILL.md

2.2 KB, 403 tokens by cl100k_base, as published. Nobody here has run it

Plan Lifecycle Engagement

Purpose

Help teams design a structured lifecycle engagement strategy that improves activation, retention, and re-engagement.

Skill type

Conceptual skill

Use this skill when

  • Onboarding is weak and activation rates are low
  • Users are churning without engagement interventions in place
  • No lifecycle email or in-app messaging strategy exists
  • A new user segment needs a tailored engagement plan

Do not use this skill when

  • The goal is channel acquisition (use strategize-channel-campaigns)
  • The goal is conversion optimization for a specific flow (use optimize-conversion-growth-loops)

Required inputs

  • Product type and user journey
  • Current activation and retention metrics (rough)

Optional inputs

  • User segments
  • Current lifecycle touchpoints
  • Behavioral triggers available
  • Messaging channels (email, in-app, push)

Upstream context

Works best when:

  • Growth model is defined
  • User segments/personas are known
  • Activation and retention data exists

Downstream handoff

Output can feed:

  • optimize-conversion-growth-loops (lifecycle touches support conversion)

Instructions

  1. Map the user lifecycle stages: new user → activated → retained → at-risk → churned.
  2. Define key moments in each stage that require intervention.
  3. Design touchpoints for each stage: trigger, message, channel, goal.
  4. Prioritize lifecycle moments with the highest impact on retention.
  5. Define success metrics for each lifecycle stage.
  6. Identify automation opportunities.

Output

Provide:

  • Lifecycle stage map
  • Touchpoint design per stage (trigger, message goal, channel)
  • Priority ranking of lifecycle interventions
  • Success metrics per stage
  • Automation opportunities
  • Data and tooling requirements

Risks / caveats

  • Lifecycle messaging without behavioral triggers is just email blasting
  • Over-messaging causes churn — frequency caps matter
  • Measure engagement quality, not just open rates

What ships with it: 4 files

7.9 KB alongside SKILL.md

examples/

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