Optimize conversion growth loops

Skill alexe-ev/product-plugins/marketing-growth/skills/optimize-conversion-growth-loops

Identify and optimize conversion bottlenecks and reinforce compounding growth loops. Use this skill when a team needs to improve conversion rates in a flow or strengthen a growth loop.From its SKILL.md

Install

npx -y skills add alexe-ev/product-plugins --skill optimize-conversion-growth-loops

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SKILL.md

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Optimize Conversion & Growth Loops

Purpose

Help teams diagnose conversion bottlenecks and design compounding growth loops that amplify product-led or network-effect growth.

Skill type

Conceptual skill

Use this skill when

Conversion rates at key funnel steps are below potential
A growth loop exists but is not being reinforced
A product has viral or referral potential that isn't being leveraged
A paywall or upgrade conversion needs improvement

Do not use this skill when

The goal is top-of-funnel channel acquisition (use strategize-channel-campaigns)
The goal is lifecycle engagement design (use plan-lifecycle-engagement)

Required inputs

Conversion metric or flow to optimize
Current conversion data (even rough)

Optional inputs

Funnel analysis
User research on friction points
A/B test history
Growth loop map

Upstream context

Works best when:

Growth model is defined
Funnel data is available
Growth loop hypothesis exists

Downstream handoff

Output can feed:

formulate-experiment-hypothesis (conversion improvement idea → experiment)
design-growth-model (strengthened loops update the growth model)

Instructions

Identify the conversion event being optimized.
Map the current conversion flow step by step.
Identify friction points, drop-off steps, and barriers.
Identify the growth loop: what action creates a reinforcing cycle?
Propose conversion improvements and loop reinforcement mechanisms.
Prioritize interventions by estimated impact and implementation effort.

Output

Provide:

Conversion flow map
Friction points and drop-off analysis
Growth loop description (if applicable)
Optimization recommendations by priority
Loop reinforcement mechanisms
Measurement plan for each recommendation

Risks / caveats

Optimizing a broken growth loop faster still leads to failure
Dark patterns improve short-term conversion at the cost of trust — avoid them
Always measure long-term retention impact of conversion changes, not just conversion rate

What ships with it: 4 files

7.1 KB alongside SKILL.md