Design growth model

Skill alexe-ev/product-plugins/marketing-growth/skills/design-growth-model

Build or assess a growth model covering acquisition, activation, retention, referral, and revenue (AARRR). Use this skill when a team needs to understand their growth levers and where to focus.From its SKILL.md

Install

npx -y skills add alexe-ev/product-plugins --skill design-growth-model

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SKILL.md

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Design Growth Model

Purpose

Help teams build or evaluate a growth model that maps how users move through the funnel and which levers drive sustainable growth.

Skill type

Conceptual skill

Use this skill when

A team doesn't have a clear growth model
Growth has plateaued and the team doesn't know which lever to pull
A new product is being designed and the growth engine needs to be thought through
A growth review requires a structured model to diagnose performance

Do not use this skill when

The goal is a specific channel campaign (use strategize-channel-campaigns)
The goal is lifecycle messaging design (use plan-lifecycle-engagement)

Required inputs

Product description and business model
Current growth data (even rough)

Optional inputs

Current funnel metrics
Revenue model
Key growth experiments run so far
Competitive growth patterns

Upstream context

Works best when:

Product-market fit signals exist
Some data on acquisition, activation, and retention is available

If upstream context is missing

Produce a growth model framework with placeholder metrics and flag what data is needed.

Downstream handoff

Output can feed:

plan-lifecycle-engagement
strategize-channel-campaigns
optimize-conversion-growth-loops

Instructions

Map the growth funnel: acquisition → activation → retention → referral → revenue.
Identify current conversion rates at each stage (or estimate).
Identify the stage with the biggest growth gap or opportunity.
Identify the primary growth loop (viral, paid, content, product-led).
Assess leverage: where does improving 10% at one stage have the biggest downstream impact?
Recommend priority growth focus areas.

Output

Provide:

Growth funnel map with metrics at each stage
Primary growth loop description
Stage-level assessment: healthy / underperforming / unknown
Leverage analysis (where to focus first)
Recommended growth priorities
Data gaps

Risks / caveats

Growth model without retention data is just acquisition optimization — fix retention first
Not all growth loops apply to all products — identify the primary one before optimizing
Vanity metrics (total installs, registrations) tell you nothing about growth health

What ships with it: 4 files

7.0 KB alongside SKILL.md