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Ads plan

Skill AgriciDaniel/claude-ads/skills/ads-plan

Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.From its SKILL.md

Install
npx -y skills add AgriciDaniel/claude-ads --skill ads-plan

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

SKILL.md

1.5 KB, 228 tokens by cl100k_base, as published. Nobody here has run it

Paid Media Plan

  1. Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input.
  2. Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria.
  3. Evaluate channel roles and exclusions from first principles; do not require every supported platform. For a channel outside the twelve-platform contract, load ads/references/additional-platforms.md and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present.
  4. Specify campaign architecture, audience strategy, creative system, budget and pacing, measurement, experiments, policy controls, and operating cadence.
  5. Phase prerequisites before launch, learning, optimization, and scale.
  6. Assign every action an owner, timing, dependency, guardrail, evidence, success measure, and rollback or exit condition.
  7. Return canonical JSON and render the requested human plan.

A plan is advisory. It becomes an account change only through launch or optimize mutation gates.

What ships with it: 12 files

25.1 KB alongside SKILL.md

assets/

Gives 0 of the 12 instructions most marketing audience skills give in 228 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

  • Apply Poppins font to headingsin 41 of 690, across 6 files
  • Apply Lora font to body textin 41 of 690, across 6 files
  • Use Arial fallback for headingsin 39 of 690, across 4 files
  • Use Georgia fallback for body textin 39 of 690, across 4 files
  • Maintain text hierarchy and formattingin 39 of 690, across 4 files
  • Use accent colors for non-text shapesin 38 of 690, across 3 files
  • Use RGB values for precise color matchingin 38 of 690, across 3 files
  • Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
  • Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
  • Use active voice instead of passive voicein 26 of 690, across 10 files
  • Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
  • Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

  • Read setup, economics, evidence, and industry templates
  • Define objective, customer, offer, conversion, and constraints
  • Evaluate channel roles from first principles
  • Load additional platforms reference for non-contract channels
  • Return a research lead for unverified additional platforms
  • Specify campaign architecture, audiences, and budget

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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