Ads budget
Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.From its SKILL.md
npx -y skills add AgriciDaniel/claude-ads --skill ads-budgetAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
SKILL.md
1.2 KB, 174 tokens by cl100k_base, as published. Nobody here has run it
Budget and Bidding
- Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
- Normalize spend and outcomes to comparable windows and definitions.
- Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
- Distinguish committed baseline, controlled experiments, and reserve capacity.
- Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
- Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.
Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.
Gives 0 of the 12 instructions most marketing audience skills give in 174 tokens
Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07
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Said here and by no other author read
- establish objectives and constraints
- normalize spend and outcomes
- calculate break-even boundaries
- show formulas and sensitivity cases
- distinguish baseline and experiments
- compare options using marginal evidence
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.