Ads math
Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.From its SKILL.md
npx -y skills add AgriciDaniel/claude-ads --skill ads-mathAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
SKILL.md
1.1 KB, 152 tokens by cl100k_base, as published. Nobody here has run it
Paid Media Financial Model
- Identify the decision and collect units, currency, period, tax/refund treatment, margin, attribution basis, and uncertainty.
- Show the formula and map every input to an operator value or cited artifact.
- Validate denominators, sign, missing values, incompatible windows, and unit conversions.
- Calculate base, downside, and upside cases where uncertainty affects the decision.
- Keep platform-attributed revenue, blended business revenue, cash flow, and contribution margin distinct.
- Return machine-readable inputs, formulas, outputs, sensitivities, and decision implications.
Never fabricate missing financial inputs, hide division-by-zero, or present a point forecast without its assumptions.
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.
Gives 0 of the 12 instructions most marketing audience skills give in 152 tokens
Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07
- Apply Poppins font to headingsin 41 of 690, across 6 files
- Apply Lora font to body textin 41 of 690, across 6 files
- Use Arial fallback for headingsin 39 of 690, across 4 files
- Use Georgia fallback for body textin 39 of 690, across 4 files
- Maintain text hierarchy and formattingin 39 of 690, across 4 files
- Use accent colors for non-text shapesin 38 of 690, across 3 files
- Use RGB values for precise color matchingin 38 of 690, across 3 files
- Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
- Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
- Use active voice instead of passive voicein 26 of 690, across 10 files
- Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
- Prioritize clarity over clevernessin 22 of 690, across 8 files
Said here and by no other author read
- Identify the decision and collect financial inputs
- Show the formula and map inputs to values
- Validate denominators, missing values, and unit conversions
- Calculate base, downside, and upside cases
- Keep attributed, blended, cash flow, and margin metrics distinct
- Return machine-readable inputs, formulas, and outputs
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.