Email marketing

Email Marketing Platform Skill

Overview

The Email Marketing Platform skill provides email marketing platform operations and deliverability management capabilities. This skill enables effective email campaign management, list management, and deliverability optimization.

Capabilities

Campaign Management

• Mailchimp campaign management
• Klaviyo flow builder
• Campaign creation and scheduling
• Template management
• Dynamic content personalization

Email Development

• Email template creation (MJML/HTML)
• Responsive email design
• Email rendering testing
• Dark mode optimization
• Accessibility compliance

List Management

• List segmentation and management
• Subscriber preference management
• List hygiene and cleaning
• Suppression management
• Data quality monitoring

Deliverability

• SendGrid transactional setup
• Deliverability monitoring
• Spam score analysis
• Authentication (SPF, DKIM, DMARC)
• Inbox placement tracking

Usage

Email Campaign Configuration

const emailCampaign = {
  platform: 'Klaviyo',
  campaign: {
    name: 'Product Launch - February 2026',
    type: 'promotional',
    audience: {
      list: 'engaged-subscribers',
      segment: 'opened-in-90-days',
      excludes: ['unsubscribed', 'hard-bounced']
    },
    content: {
      template: 'product-launch-v2',
      subject: {
        variants: [
          'Introducing Our Newest Innovation',
          'You\'re Going to Love This'
        ],
        testing: 'ab-test'
      },
      preheader: 'Be the first to experience our latest product',
      personalization: ['first_name', 'product_interest']
    },
    scheduling: {
      sendTime: 'optimal-time',
      timezone: 'recipient',
      throttle: false
    },
    tracking: {
      opens: true,
      clicks: true,
      conversions: true,
      utm: {
        source: 'email',
        medium: 'promotional',
        campaign: 'product-launch-feb-2026'
      }
    }
  },
  deliverability: {
    warmup: false,
    authentication: {
      spf: 'configured',
      dkim: 'configured',
      dmarc: 'configured'
    },
    reputation: {
      senderScore: 95,
      domainReputation: 'good'
    }
  }
};

Process Integration

Process	Integration Points
email-marketing-automation.js	Full workflow
campaign-creative-development.js	Email creative
ab-testing-program.js	Email testing

Best Practices

1. Permission-Based: Only email subscribers who opted in
2. List Hygiene: Regularly clean and maintain lists
3. Mobile First: Design for mobile email clients
4. Test Everything: A/B test subjects, content, timing
5. Monitor Deliverability: Track inbox placement actively

Metrics and KPIs

Metric	Description	Target
Deliverability	Inbox placement rate	>95%
Open Rate	Email opens	>20%
Click Rate	Email clicks	>3%
Unsubscribe Rate	Unsubscribes	<0.5%

Related Skills

• SK-006: Marketing Automation (automation)
• SK-016: Creative Testing (creative optimization)
• SK-015: Customer Data Platform (segmentation)