NioPD PO aarrr metrics

Skill 8421bit/NioPD-Skills/plugins/niopd/skills/NioPD-PO-aarrr-metrics

Agent Skills for AI-powered Product Management with Claude Code.

Install

npx -y skills add 8421bit/NioPD-Skills --skill NioPD-PO-aarrr-metrics

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Applies AARRR (Pirate Metrics) framework to analyze and optimize the customer lifecycle funnel. Use for growth analysis, conversion optimization, or lifecycle marketing strategy.

SKILL.md

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AARRR Pirate Metrics Skill

This skill applies the AARRR framework to systematically analyze and optimize each stage of the customer lifecycle.

Theoretical Foundation

Origin

AARRR was developed by Dave McClure (500 Startups) as a simple framework for startup metrics. The name comes from the pirate sound and the five stages.

The AARRR Funnel

flowchart TD
    A[Acquisition] --> B[Activation]
    B --> C[Retention]
    C --> D[Revenue]
    D --> E[Referral]

Stage	Question	Key Metrics
Acquisition	How do users find us?	Traffic, Signups, CAC
Activation	Do they have a great first experience?	Completion Rate, Time to Value
Retention	Do they come back?	D7/D30 Retention, Churn
Revenue	Do they pay?	Conversion, ARPU, LTV
Referral	Do they tell others?	NPS, Viral Coefficient

When to Use

Growth strategy planning
Identifying funnel bottlenecks
Prioritizing optimization efforts
Benchmarking performance
Stakeholder reporting

Instructions

Step 1: Define Each Stage

For the specific product/feature:

What counts as acquisition?
What is the activation moment?
How do we measure retention?
What are revenue events?
How do users refer others?

Step 2: Gather Metrics

For each stage:

Stage	Metric	Value	Benchmark	Gap
Acquisition	[Metric]	[Value]	[Industry]	[+/-]
Activation	[Metric]	[Value]	[Industry]	[+/-]
Retention	[Metric]	[Value]	[Industry]	[+/-]
Revenue	[Metric]	[Value]	[Industry]	[+/-]
Referral	[Metric]	[Value]	[Industry]	[+/-]

Step 3: Identify Bottlenecks

Where is the biggest drop-off?
What's the lowest-performing stage?
Where is the biggest gap to benchmark?

Step 4: Prioritize Improvements

Apply "One Metric That Matters" (OMTM):

Focus on one stage at a time
Highest impact / easiest to improve
Clear ownership and timeline

Step 5: Define Experiments

For the priority stage:

What hypothesis are we testing?
What change will we make?
How will we measure success?

Step 6: Generate Report

File path: 02-reports/[YYYYMMDD]-aarrr-analysis-v0.md

Output Specifications

File Naming: [YYYYMMDD]-aarrr-analysis-v0.md
Location: 02-reports/
Template: references/aarrr-template.md

Related Skills

niopd-po-north-star: North Star focus
niopd-pm-kpis: KPI definition
niopd-pd-experiment: Experiment design
niopd-ur-satisfaction: Satisfaction analysis

What ships with it: 1 file

362 B alongside SKILL.md

references/

aarrr-template.md362 B