NioPD BS market opportunity

Skill 8421bit/NioPD-Skills/plugins/niopd/skills/NioPD-BS-market-opportunity

Agent Skills for AI-powered Product Management with Claude Code.

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npx -y skills add 8421bit/NioPD-Skills --skill NioPD-BS-market-opportunity

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Analyzes market opportunity and sizing using TAM/SAM/SOM framework with supporting data research. Use when evaluating market potential, creating business cases for new products, preparing investor presentations, or assessing business opportunities.

SKILL.md

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Market Opportunity Analysis Skill

This skill provides rigorous market sizing and opportunity analysis using the TAM/SAM/SOM framework to quantify addressable markets.

Theoretical Foundation

TAM/SAM/SOM Framework

pie title Market Sizing Framework
    "TAM (Total)" : 100
    "SAM (Serviceable)" : 30
    "SOM (Obtainable)" : 5

Metric	Definition	Question
TAM	Total Addressable Market	How big is the universe?
SAM	Serviceable Addressable Market	What can we reach?
SOM	Serviceable Obtainable Market	What can we realistically capture?

Sizing Approaches

Top-Down: Start with industry data, narrow down
Bottom-Up: Build from unit economics and segments
Value Theory: Calculate value created for customers

When to Use

New product evaluation
Investor presentations
Market entry decisions
Strategic planning
Resource allocation

Instructions

Step 1: Configuration

Read .claude/AGENTS.md for preferences
Identify product/service to analyze
Define geographic and temporal scope

Step 2: Define Market Context

What problem does the product solve?
Who experiences this problem?
What is the current spending in this area?

Step 3: Calculate TAM

Research total market size:

Industry reports and analyst data
Government statistics
Trade association data
Calculate: Total potential customers × Average spend

Step 4: Calculate SAM

Narrow to serviceable market:

Geographic limitations
Segment focus
Distribution capabilities
Technology requirements

Step 5: Calculate SOM

Estimate realistic capture:

Competitive intensity
Go-to-market capability
Time horizon (1-3 years)
Historical benchmarks

Step 6: Identify Market Gaps

Analyze opportunities:

Underserved segments
Unmet needs
Competitive weaknesses
Emerging trends

Step 7: Generate Report

File path: 01-sources/[YYYYMMDD]-market-opportunity-v0.md

Contents:

Executive Summary
Market Definition
TAM Analysis ($X, methodology)
SAM Analysis ($Y, rationale)
SOM Analysis ($Z, assumptions)
Market Dynamics
Competitive Landscape Summary
Key Opportunities
Risks and Limitations
Recommendations

Output Specifications

File Naming: [YYYYMMDD]-market-opportunity-v0.md
Location: 01-sources/
Template: references/market-opportunity-template.md

Related Skills

niopd-mr-competitor: Competitive analysis
niopd-mr-segmentation: Market segments
niopd-dt-scenarios: Future market scenarios
niopd-st-canvas: Business model fit