NioPD MR positioning

Skill 8421bit/NioPD-Skills/plugins/niopd/skills/NioPD-MR-positioning

Agent Skills for AI-powered Product Management with Claude Code.

Install

npx -y skills add 8421bit/NioPD-Skills --skill NioPD-MR-positioning

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Analyzes and defines market positioning strategy. Use for brand positioning, competitive differentiation, or messaging development.

SKILL.md

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Market Positioning Skill

This skill develops clear market positioning through systematic competitive analysis.

Theoretical Foundation

Positioning Statement Template

For [target customer] who [need], [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator].

Positioning Dimensions

Price vs. Quality
Features vs. Simplicity
Broad vs. Niche
Innovation vs. Reliability

Instructions

Step 1: Analyze Current Position

How are we perceived today?
What do customers say about us?

Step 2: Map Competitive Positions

Create positioning map on key dimensions

Step 3: Identify White Space

Where is there opportunity?
What positions are overcrowded?

Step 4: Define Target Position

Where should we be?
How is it differentiated?

Step 5: Create Positioning Statement

Apply template with specific details

Step 6: Generate Report

File path: 02-reports/[YYYYMMDD]-positioning-v0.md

Output Specifications

File Naming: [YYYYMMDD]-positioning-v0.md
Location: 02-reports/
Template: references/positioning-template.md