Premium web design

Premium Web Design Skill

Build stunning, award-winning websites with production-ready animation and interaction patterns. Designed for luxury brands, medical aesthetics clinics, and premium digital experiences.

Quick Start — "I Need X" Pattern Index

I need...	Use pattern	File
Elements appearing on scroll	Fade-In on Scroll, Staggered Reveal	patterns/scroll-animations.md
Depth/layers while scrolling	Parallax Background	patterns/scroll-animations.md
Horizontal scrolling section	Horizontal Scroll Section	patterns/scroll-animations.md
Reading progress indicator	Scroll Progress Bar	patterns/scroll-animations.md
Dramatic text entrance	Text Reveal Word-by-Word	patterns/scroll-animations.md
Content changing in sticky area	Sticky Section with Scroll-Driven Content	patterns/scroll-animations.md
Dramatic landing area	Full-Screen Text Reveal, Video Background	patterns/hero-sections.md
Layered depth on hero	Parallax Image Layers	patterns/hero-sections.md
Animated color background	Animated Gradient Background	patterns/hero-sections.md
Image + text side by side	Split-Screen Hero	patterns/hero-sections.md
Navbar changes on scroll	Transparent-to-Solid	patterns/navigation.md
Mobile hamburger menu	Full-Screen Hamburger Overlay	patterns/navigation.md
Animated link hover	Animated Underline Links	patterns/navigation.md
Bilingual language toggle	Bilingual Language Switcher	patterns/navigation.md
Button that pulls to cursor	Magnetic Button Effect	patterns/hover-cursor.md
Image color on hover	Grayscale-to-Color	patterns/hover-cursor.md
Card perspective effect	3D Card Tilt	patterns/hover-cursor.md
Custom cursor that follows mouse	Custom Cursor Follower	patterns/hover-cursor.md
Route transitions	Fade, Clip-Path, Shared Layout	patterns/page-transitions.md
Animated card grid	Staggered Card Grid	patterns/content-elements.md
Numbers counting up	Counter Animation	patterns/content-elements.md
Before/after comparison	Image Comparison Slider	patterns/content-elements.md
Testimonial display	Testimonial Carousel	patterns/content-elements.md
Collapsible sections	Accordion with Smooth Height	patterns/content-elements.md
Progressive image loading	Blur-to-Sharp Lazy Load	patterns/content-elements.md
Service listing cards	Service Card	patterns/medical-spa.md
Doctor profiles	Doctor Profile Card	patterns/medical-spa.md
Treatment results display	Before/After Slider	patterns/medical-spa.md
Appointment booking	Multi-Step Booking Form	patterns/medical-spa.md
WhatsApp contact	WhatsApp Floating Button	patterns/medical-spa.md
Client reviews	Review Carousel with Stars	patterns/medical-spa.md

Design Principles — Premium vs Generic

What Makes a Site Feel Premium

1. Restraint over excess — One hero animation, not five competing effects
2. Intentional whitespace — Let elements breathe; crowded = cheap
3. Subtle motion — 0.3-0.6s transitions, ease-out curves, never bounce
4. Typography hierarchy — Serif for headlines, sans for body, generous line-height
5. Color discipline — 2-3 colors max for luxury brands
6. Reveal, don't display — Elements should feel discovered, not dumped on screen
7. Consistent timing — Same easing and duration across all animations
8. Photography-led — Large, high-quality images with subtle treatments

Anti-Patterns (What Makes Sites Look AI-Generated)

1. Generic gradient backgrounds with no brand connection
2. Every element animated — scroll fatigue kills engagement
3. Stock photo grids with identical aspect ratios
4. Overly complex animations that distract from content
5. Inconsistent animation timing and easing
6. Too many font families (max 2-3)
7. Animations that block content access or cause layout shift
8. Parallax on mobile (kills performance, feels gimmicky)
9. Auto-playing video without user context
10. Symmetric layouts everywhere — asymmetry creates visual interest

Animation Timing Guide

Context	Duration	Easing
Micro-interaction (hover, focus)	150-250ms	ease-out
Element reveal on scroll	400-600ms	ease-out or power2.out
Page transition	300-500ms	ease-in-out
Stagger between items	50-100ms	—
Background parallax	Continuous	linear
Number counter	1500-2500ms	power3.out
Menu open/close	300-400ms	ease-in-out
Modal/overlay	200-300ms	ease-out

Color Palette Examples (pick one, or build your own)

Classic Luxury

• Primary: #0D1B3E (deep navy) — Text, headers
• Accent: #C9A035 (gold) — CTAs, accent borders
• Neutral: #FFFFFF (white) — Backgrounds
• Off-white: #FAFBFC — Section backgrounds
• Beige: #F5F3F0 — Subtle dividers

Rose Gold

• Primary: #B76E79 | Dark: #2C2C2C | Light: #F7F3F0

Emerald Spa

• Primary: #1B4332 | Accent: #D4AF37 | Neutral: #F8F6F2

Modern Minimal

• Primary: #111111 | Neutral: #E8E4DF | Light: #FFFFFF

Pearl & Champagne

• Primary: #E6D5B8 | Text: #4A4A4A | Light: #FEFDFB

Customize: Define your brand palette once in your project's Tailwind config + a design token file. Reference everywhere by semantic name (bg-brand-primary), not hex.

Typography Recommendations

Role	Font	Weight	Size (desktop)
Hero headline	Georgia, Playfair Display	300-400	48-72px
Section headline	Georgia, Cormorant Garamond	400	32-40px
Body text	Inter, DM Sans	400	16-18px
Button/CTA	Inter, DM Sans	500-600	14-16px
Caption/meta	Inter, DM Sans	400	12-14px
Arabic headlines	Noto Kufi Arabic	400-500	32-48px
Arabic body	Noto Sans Arabic	400	16-18px

File Index

premium-web-design/
  SKILL.md                          <- This file
  patterns/
    scroll-animations.md            <- 8 scroll patterns
    hero-sections.md                <- 5 hero patterns
    navigation.md                   <- 4 nav patterns
    hover-cursor.md                 <- 4 hover/cursor patterns
    page-transitions.md             <- 3 transition patterns
    content-elements.md             <- 6 content patterns
    medical-spa.md                  <- 6 medical spa patterns
  references/
    [domain].md                     <- Analyzed reference sites
  tools/
    ANIMATION-TOOLS.md              <- GSAP, Framer Motion, Lenis reference

Dependencies (npm install)

npm install gsap @gsap/react motion lenis

Note: motion is the successor to framer-motion (rebranded mid-2025). Import from motion/react instead of framer-motion.

Component Sources

Source	What It Offers	When to Use
21st.dev Magic (MCP)	Generate React+TS+Tailwind components from natural language	Before hand-coding standard UI components
Origin UI (coss.com/ui)	400+ free copy-paste React+Tailwind components (MIT)	Browse for ready-made cards, forms, navbars, inputs
shadcn/ui	Accessible, composable React components	Base primitives that you customize
Radix UI	Unstyled accessible primitives	When you need total visual control

RTL / Bilingual Checklist

• All horizontal animations reverse for dir="rtl"
• Text alignment follows logical properties (text-start not text-left)
• Padding/margin use logical properties (ps-4 not pl-4)
• Icons that indicate direction (arrows, chevrons) flip for RTL
• Language switcher stores preference in localStorage
• Font family switches to the RTL typeface for RTL content
• Floating CTAs (WhatsApp, chat) move to bottom-left in RTL

Design Inspiration Philosophy

Core thesis: In the AI era, the differentiator is interactivity and intentional design. Scroll-stopping websites beat generic AI output. Designs conceived in Figma; implemented in code with React + GSAP + Framer Motion + Lenis.

Signature techniques to replicate:

• Oversized serif headlines overlapping product imagery (mix-blend-mode + z-index)
• Scroll-driven product reveals (GSAP ScrollTrigger with scrub)
• Cinematic section transitions (Framer Motion AnimatePresence)
• Grain/noise texture overlays for tactile depth
• Dark-to-light section rhythm for visual contrast

See references/ for full analyses of specific sites you want to learn from.

Related Skills — Use Together, Not Instead

This skill is an UPGRADE LAYER. It works alongside existing skills, never replacing them.

Skill	What It Does	When to Use It WITH premium-web-design
21st-dev-magic	Generates base components from natural language via MCP	START here for standard components (cards, navs, forms), then apply premium-web-design animation patterns on top
frontend-design (Anthropic plugin)	Full frontend development workflow, component scaffolding	Use for project structure, build pipeline, component organization. premium-web-design adds the animation/interaction polish
impeccable	Design polish, micro-interactions, pixel-perfect refinement	Apply AFTER premium-web-design patterns are in place — impeccable is the final coat of paint
tailwind-patterns	Tailwind-specific utilities, responsive patterns, design tokens	Use for Tailwind class strategy
ui-ux-pro-max	UX strategy, user flows, information architecture	Use BEFORE premium-web-design — decide WHAT to build and WHY
react-patterns	React component architecture, hooks, state management	Use for component structure decisions
i18n-localization	Full i18n setup, RTL support, translation workflow	Use alongside — every premium-web-design pattern has RTL notes
instagram-access	Download Instagram assets (photos, reels, stories)	Use to pull real brand imagery and social proof content

MCP Servers for Website Development

MCP Server	What It Does	When to Use
@21st-dev/magic	Generate React+TS+Tailwind components from natural language	Before hand-coding — check if a ready-made component exists
context7	Look up live library documentation	Before writing GSAP/Framer Motion/React code — get latest API syntax
playwright	Browser automation, visual testing, screenshots	Preview and test components in real browser
github	PRs, issues, repo management	Commit, push, review workflow
exa-web-search	Deep web research	Research design inspiration, competitor analysis

Design Reference Libraries

• awesome-design-md (~/.claude/references/awesome-design-md/) — DESIGN.md files from Airbnb, Apple, Linear, Spotify, Stripe. Use for design system principles from world-class teams.
• premium-web-design references (references/ subfolder) — Analyzed websites. Use for specific animation techniques and luxury design patterns.