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Brand

Skill yigityildiz0/universal-ai-skill-library/skills/archive-variants/brand

Create, update, apply, and audit brand strategy, voice, messaging, visual identity, asset rules, and governance. Use for brand guidelines, tone of voice.From its SKILL.md

Install
npx -y skills add yigityildiz0/universal-ai-skill-library --skill brand

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

3 things to look at

  • 22 days oldThe repository was created 22 days ago. New is not bad, but a brand new repository carrying a familiar-sounding name is the shape a typosquat arrives in, and there has been no time for anyone else to find a problem with it.
  • no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.
  • 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

2.7 KB, 531 tokens by cl100k_base, as published. Nobody here has run it

Brand

Treat brand as a governed system of decisions. Preserve approved identity and record intentional changes.

Route the request

  • Brand foundation: voice, audience, positioning, values, and messaging.
  • Visual identity: logo use, color, typography, imagery, and layout behavior.
  • Asset governance: naming, folders, versions, approval, and provenance.
  • Compliance review: compare an artifact with approved rules and report deviations.
  • Update: change one controlled source, then propagate and verify dependents.

Read only the relevant file under references/. Use templates/brand-guidelines-starter.md when the user wants a new durable guideline document.

Workflow

  1. Locate the source of truth.

    • Prefer the user's existing guideline, tokens, logo files, and approved examples.
    • Separate confirmed rules from inferred patterns.

  2. Define the audience and communication job.

    • Identify who should think, feel, or do what.
    • Keep positioning, promise, proof, and tone distinct.

  3. Build or update the system.

    • Use semantic names for colors and tokens.
    • Define voice with observable do/don't rules and examples.
    • Specify logo clear space, minimum size, backgrounds, and prohibited treatments.
    • Define asset ownership, approval status, version, and source provenance.

  4. Apply consistently.

    • Reuse approved tokens and assets.
    • Adapt tone to channel without changing brand character.
    • Record deviations required by accessibility, platform, or legal constraints.

  5. Validate.

    • Run node "<skill-dir>/scripts/validate-asset.cjs" <asset-path> for supported asset checks.
    • Use references/consistency-checklist.md and references/approval-checklist.md for manual review.
    • Check contrast and readability even when an approved color combination is supplied.

  6. Synchronize only when requested.

    • node "<skill-dir>/scripts/sync-brand-to-tokens.cjs" --dry-run previews brand-to-token changes.
    • Review the diff before writing generated token files.

Output contract

State:

  • source-of-truth files used;
  • confirmed rules and inferred recommendations;
  • changes or violations by severity;
  • affected assets or channels;
  • validation performed;
  • approvals still required.

Guardrails

  • Do not silently rebrand an existing product.
  • Do not overwrite master assets or approved guidelines without authorization and a backup.
  • Do not infer legal trademark clearance.
  • Do not weaken accessibility to preserve a visual rule; propose a compliant variant.
  • Do not hardcode an AI provider, model, or host-specific skill path.

What ships with it: 18 files

84.0 KB alongside SKILL.md, 5 of them executable

agents/

references/

scripts/

templates/

Keep looking

Skills are one crate of 326,835. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.