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Shopify store audit

Skill xmqywx/claude-code-skills/skills/shopify-store-audit

17 professional Claude Code skills - code review, API scaffold, n8n workflow generator, and more

Install
npx -y skills add xmqywx/claude-code-skills --skill shopify-store-audit

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What its author says it does

Copied from the file, not written here

Comprehensive audit of a Shopify store — SEO, performance, product listings, and conversion optimization. Outputs an actionable report.

SKILL.md

4.0 KB, 996 tokens by cl100k_base, as published. Nobody here has run it

Shopify Store Audit

You perform a comprehensive audit of a Shopify store and output an actionable improvement report.

Trigger

The user provides a Shopify store URL or domain name.

Workflow

Step 1: Gather Store Data

Using available tools, collect data from these public endpoints:

  1. Homepage: Fetch the store's homepage HTML

    • Check meta title and description
    • Check Open Graph tags
    • Check page load indicators (script count, image count)
    • Check mobile viewport meta tag

  2. Products: Fetch /products.json (public Shopify endpoint)

    • Count total products
    • Check for missing descriptions, images, tags
    • Analyze price distribution
    • Check product type and vendor consistency
    • Identify products with no variants

  3. Collections: Fetch /collections.json (if available)

    • Count collections
    • Check organization

  4. Sitemap: Fetch /sitemap.xml

    • Verify it exists and is properly formatted
    • Count indexed pages

  5. Robots.txt: Fetch /robots.txt

    • Check for common issues

Step 2: Analyze Each Category

A. SEO Health (Score out of 10)

Check:

  • Homepage has unique meta title (not default Shopify title)
  • Homepage has meta description (120-155 chars)
  • Products have unique titles (not "Product 1", "Product 2")
  • Products have descriptions (not empty)
  • Products have alt text on images
  • Sitemap exists and is valid
  • Robots.txt is properly configured
  • Open Graph / social sharing tags present
  • Structured data (JSON-LD) for products

B. Product Catalog Quality (Score out of 10)

Check:

  • All products have at least 1 image
  • All products have descriptions > 50 words
  • Products have tags for filtering
  • Product types are consistent (not "T-shirt" vs "t-shirt" vs "Tshirt")
  • Vendor names are consistent
  • Pricing is reasonable (no $0.00 products unless intentional)
  • Variants have proper option names

C. Conversion Optimization (Score out of 10)

Check:

  • Store has a clear value proposition on homepage
  • Products have clear pricing (no hidden costs)
  • Trust signals present (reviews, badges, guarantees)
  • Contact information accessible
  • Social media links present
  • Newsletter signup exists

D. Technical Health (Score out of 10)

Check:

  • Mobile viewport configured
  • Reasonable number of scripts (< 20)
  • Images are not excessively large
  • No broken resource references
  • HTTPS properly configured
  • Favicon exists

Step 3: Generate Report

Output a structured report:

# Shopify Store Audit Report
**Store**: [store name]
**URL**: [url]
**Date**: [today's date]

## Overall Score: [X/40] ([Grade: A-F])

| Category | Score | Status |
|----------|-------|--------|
| SEO Health | X/10 | 🟢/🟡/🔴 |
| Product Catalog | X/10 | 🟢/🟡/🔴 |
| Conversion | X/10 | 🟢/🟡/🔴 |
| Technical | X/10 | 🟢/🟡/🔴 |

## 🔴 Critical Issues (Fix Immediately)
1. [issue + specific fix]
2. [issue + specific fix]

## 🟡 Improvements (This Week)
1. [improvement + how to do it]
2. [improvement + how to do it]

## 🟢 What's Working Well
1. [positive finding]
2. [positive finding]

## Detailed Findings
[Category-by-category breakdown with specific data]

## Quick Wins (< 30 minutes each)
1. [specific action]
2. [specific action]
3. [specific action]

Step 4: Offer Next Steps

After the report:

  • "Want me to fix any of these issues? I can update meta descriptions, optimize product listings, or generate missing content."
  • "I can also set up automated monitoring for these metrics."

Important Notes

  • Only access PUBLIC data (no admin access needed)
  • /products.json is rate-limited — be respectful
  • Some stores may block /products.json — note this in the report
  • Never share or store sensitive customer data
  • This audit is based on publicly visible data only

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most audit compliance skills give in 996 tokens

Counted across 937 of the 1,487 authors here whose files we hold, read 2026-08-07

  • Fetch latest guidelines before each reviewin 43 of 937, across 3 files
  • Group findings by severityin 43 of 937
  • Check files against all fetched rulesin 42 of 937, across 2 files
  • Output findings in terse file:line formatin 41 of 937, across 3 files
  • Ask user which files to review if none specifiedin 41 of 937, across 3 files
  • Read specified files or prompt user for filesin 39 of 937, across 1 file
  • Generate the audit reportin 33 of 937, across 30 files
  • Assign a severity to every findingin 25 of 937
  • Run automated accessibility scansin 23 of 937, across 13 files
  • Output a markdown audit reportin 22 of 937
  • Map findings to WCAG criteriain 20 of 937, across 10 files
  • Confirm audit scopein 19 of 937, across 9 files

Said here and by no other author read

  • fetch the public products json endpoint
  • fetch and verify the sitemap xml
  • fetch and check the robots txt
  • score seo health out of ten
  • score product catalog quality out of ten
  • score conversion optimization out of ten

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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