Promo video

promo-video

Turn the current repo into a rich promo film whose look is taken from the product itself. The pipeline is config-driven Remotion (one timeline, many aspect ratios) encoded to social deliverables with ffmpeg.

This skill orchestrates; two sibling skills do the specialist work and are worth reading when you touch their areas:

• remotion — composition, animation, props/schema, rendering, the Remotion company licence, and verifying the latest secure version. Read it before editing anything under src/ or changing render flags.
• ffmpeg — encoding, filters, social presets, and ffmpeg version/security discipline. Read it before changing render.sh or any encode command.

The workflow

Work through these steps. Prefer the bundled scripts for the deterministic parts; use judgement for the brand extraction and the script (the copy and scene order).

1. Check prerequisites. Node 20+ and ffmpeg on PATH (ffmpeg -version). If ffmpeg is missing, point the user at the install note in the ffmpeg skill.

2. Extract the brand. Run the extractor against the repo root:

   node scripts/extract-brand.mjs <repo-root> > /tmp/clapper-brand.json
   

   It finds CSS custom properties / Tailwind theme colours, fonts (@font-face + Google-font links), the logo (SVG / favicon) and the app name/tagline, and prints a brand object plus notes on what was found vs guessed. Then read the repo yourself to fill the gaps the script flags and to confirm the palette looks right. The extractor picks text colours that pass WCAG contrast on the chosen background and verifies the fonts actually load (not a fallback). Render a one-off brand preview and look at it before scripting — cd promo && npm run stills -- --brand-only. See references/brand-extraction.md and references/quality-review.md.

3. Scaffold the project. Copy the template into the repo and install:

   bash scripts/scaffold.sh <repo-root>
   

   This creates <repo-root>/promo/ (the Remotion project + the tuning UI) and runs npm install there.

4. Write promo/clapper.config.json. Merge the extracted brand in, then compose the scenes — an ordered list of typed beats. Read the repo's README, marketing copy, feature list and screenshots and turn them into a tight story. Follow the story framework + copy rules in references/scriptwriting.md — hook, tension, product, proof, values, price, CTA — and run its critic pass before rendering (the difference between a generic template and a promo worth watching). Give every scene a short caption so the message lands with the sound off. The scene archetypes and every field are in references/scenes.md. Drop screenshots, the logo and an optional music.m4a into promo/public/ — music is mixed in and loudness-normalised at render.

5. Preview + fine-tune. Offer the live editor or Studio:

   cd promo && npm run ui       # browser editor with live preview
   cd promo && npm run studio   # remotion studio
   

   The editor reads/writes clapper.config.json, so changes there and changes the user makes in the UI are the same data. See references/ui.md.

6. Quality review (required before rendering). First lint the config (cd promo && npm run lint) to catch the mechanical smells — a stat with value: 0 or a sentence label, a device beat still on the synthetic dashboard, a spelled-out currency or over-long pricing sub, and a theme that repeats across beats. Then render cheap stills and actually look at them — this is the main lever for consistent, professional output. Run cd promo && npm run stills, then inspect every frame against the rubric in references/quality-review.md (legibility, contrast, platform safe areas, overflow, hierarchy, brand match, captions, and that the product beat shows a real screenshot, not the dashboard). A review round that surfaces nothing is a signal the review did not run — re-run it rather than treating empty as a pass. Fix clapper.config.json for anything that fails and re-run. Only render once the stills pass.

7. Render the deliverables.

   cd promo && npm run render
   

   Outputs every configured format plus poster frames to promo/out/deliverables/. Formats, bitrates and the music mix are covered in references/render-profiles.md. For rendering on CI instead of locally, see references/ci.md.

8. Iterate. Most changes are edits to clapper.config.json (copy, timing, colours, scene order, which formats) followed by another npm run render. Only reach into src/ for new motion or a new scene type — and read the remotion skill first.

Notes

• The video should look like the product. If the extracted palette or logo is off, fix brand before composing scenes — everything inherits from it.
• Keep copy short and concrete. Lead with the single most compelling thing the product does.
• clapper.config.json is the single source of truth; never hand-edit the rendered output or duplicate config into src/.
• Respect the Remotion licence (see the remotion skill) and keep ffmpeg current (see the ffmpeg skill).