Marketing ideas

Skill wpank/ai/skills/marketing/marketing-ideas

A curated collection of 115 skills, 16 agents, and 48 commands for Claude Code and Cursor.

Install

npx -y skills add wpank/ai --skill marketing-ideas

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

2 things to look at

no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.
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SKILL.md

4.5 KB, ~1.1k tokens by cl100k_base, as published. Nobody here has run it

Marketing Ideas

WHAT: Library of 139 proven SaaS marketing tactics with implementation guidance
WHEN: User needs marketing ideas, growth strategies, or asks "how to market," "marketing tactics," "ways to promote," "ideas to grow"
KEYWORDS: marketing ideas, growth ideas, marketing strategies, marketing tactics, promotion, growth hacks, SaaS marketing

Searchable Database

This skill includes 139 marketing ideas organized by category in references/ideas-by-category.md.

Quick category lookup:

Category	Ideas #	Examples
Content & SEO	1-10	Programmatic SEO, Glossary marketing, Content repurposing
Competitor	11-13	Comparison pages, Marketing jiu-jitsu
Free Tools	14-22	Calculators, Chrome extensions, Importers
Paid Ads	23-34	LinkedIn, Google, Retargeting, Podcast ads
Social & Community	35-44	LinkedIn audience, Reddit, Short-form video
Email	45-53	Founder emails, Onboarding sequences, Win-back
Partnerships	54-64	Affiliate programs, Newsletter swaps
Events	65-72	Webinars, Conference speaking, Virtual summits
PR & Media	73-76	Press coverage, Documentaries
Launches	77-86	Product Hunt, Lifetime deals, Giveaways
Product-Led	87-96	Viral loops, Powered-by marketing, Free migrations
Content Formats	97-109	Podcasts, Courses, Annual reports
Unconventional	110-122	Awards, Challenges, Guerrilla marketing
Platforms	123-130	App marketplaces, Review sites, YouTube
International	131-132	Expansion, Price localization
Developer	133-136	DevRel, Certifications
Audience-Specific	137-139	Referrals, Podcast tours

Installation

OpenClaw / Moltbot / Clawbot

npx clawhub@latest install marketing-ideas

Workflow

1. Gather Context

Check for .claude/product-marketing-context.md first. If it exists, use that context.

If not available, ask:

What's your product and who's your target audience?
What stage are you at? (pre-launch, early, growth, scale)
What's your marketing budget and team size?
What have you tried that worked or didn't?

2. Filter by Constraints

By Stage:

Pre-launch → #77-86 (launches), #79 (waitlist referrals), #78 (Product Hunt)
Early stage → #1-10 (content/SEO), #35 (community), #47 (founder-led)
Growth → #23-34 (paid), #54-64 (partnerships), #65-72 (events)
Scale → #131-132 (international), #73 (media acquisitions)

By Budget:

Free → Content, SEO, community, social, comment marketing
Low → Targeted ads, sponsorships, free tools
Medium → Events, partnerships, PR
High → Acquisitions, conferences, brand campaigns

By Timeline:

Quick wins → Ads, email, social posts
Medium-term → Content, SEO, community
Long-term → Brand, thought leadership, platform effects

3. Recommend 3-5 Ideas

For each recommendation, provide:

### [Idea Name] (#number)

**What**: One-line description
**Why it fits**: Connection to their specific situation
**First steps**:
1. [Immediate action]
2. [Next step]
3. [Following step]

**Expected outcome**: What success looks like
**Resources**: Time, budget, skills required

4. Deep Dive on Selected Ideas

When user chooses an idea, reference ideas-by-category.md for full details and provide:

Step-by-step implementation plan
Tools and resources needed
Common pitfalls to avoid
Metrics to track

Top Ideas by Use Case

Need Leads Fast

#31 Google Ads - High-intent search
#28 LinkedIn Ads - B2B targeting
#15 Engineering as Marketing - Free tool lead gen

Building Authority

#70 Conference Speaking
#104 Book Marketing
#107 Podcasts

Low Budget Growth

#1 Easy Keyword Ranking
#38 Reddit Marketing
#44 Comment Marketing

Product-Led Growth

#93 Viral Loops
#87 Powered By Marketing
#91 In-App Upsells

Enterprise Sales

#133 Investor Marketing
#57 Expert Networks
#72 Conference Sponsorship

NEVER

Recommend paid tactics to bootstrapped founders without alternatives
Suggest tactics requiring skills the team doesn't have without acknowledging the gap
Recommend 10+ ideas at once - overwhelm kills action
Skip asking about what they've already tried
Ignore budget constraints

Related Skills

copywriting - Write compelling marketing copy
page-cro - Optimize landing pages for conversion
marketing-psychology - Apply mental models to marketing

What ships with it: 4 files

44.9 KB alongside SKILL.md, 1 of them executable

data/

ideas.csv20.8 KB

references/

ideas-by-category.md14.3 KB

scripts/

search.pyruns7.8 KB

README.md1.9 KB

Gives 1 of the 12 instructions most product growth skills give in ~1.1k tokens

Counted across 728 of the 1,010 authors here whose files we hold, read 2026-08-07

Read product marketing context before asking questionshere, and in 24 of 728, across 18 files
Define the ideal customer profilein 21 of 728, across 3 files
Document a rollback plan before deploymentin 21 of 728, across 12 files
Analyze the codebase to understand the productin 19 of 728, across 1 file
Ask clarifying questions about the value propositionin 19 of 728, across 1 file
Search for companies matching the criteriain 19 of 728, across 1 file
Look for signals of immediate needin 19 of 728, across 1 file
Assign a fit score from one to tenin 19 of 728, across 1 file
Identify the target decision-maker rolein 19 of 728, across 1 file
Suggest a personalized contact strategyin 19 of 728, across 1 file
Provide conversation starters for outreachin 19 of 728, across 1 file
Format results in a scannable markdown templatein 19 of 728, across 1 file

Said here and by no other author read

Filter ideas by stage, budget, and timeline
Provide first steps for each recommendation
Ask what tactics were previously tried

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.