Growth os

Growth OS: the router

There are 21 discipline skills covering every layer of growth, plus goal playbooks that sequence them. This skill is the front door. It takes a goal or a symptom and points to the exact skill(s) to invoke and the order to run them in.

When to use this

Reach for this skill when:

• The request is broad or vague: "help me grow", "where do I start", "what's next".
• The problem spans disciplines: a launch touches strategy, brand, copy, channels, and analytics.
• The user names a symptom, not a cause: "traffic but no sales", "I don't know what's broken".
• You need an order of operations, not a single tactic.

If the request already maps cleanly to one discipline (for example "write a cold email", "audit my landing page"), skip the router and invoke that skill directly. The tables below tell you which one.

How to route

1. Match the request to a row in By goal or By symptom below.
2. If several skills apply, run them in the listed order (upstream diagnosis before downstream execution). Fix the upstream blocker before pouring more into the top of the funnel.
3. For a multi-step effort (a launch, a zero-to-first-users push), jump to the matching goal playbook instead of stitching skills yourself.
4. When the cause is unknown, start with strategy-fundamentals or analytics-data. They diagnose which layer is actually broken before anyone executes.

By goal

The user wants to...	Route to (in order)
Decide what to work on next / find PMF / pick a channel	strategy-fundamentals
Launch a product or run a go-to-market push	Playbook: launch-a-product (sequences several skills)
Get the first ~1000 users	Playbook: acquire-first-users
Grow organic search traffic	seo-content, then ai-search-geo for AI-answer visibility
Get recommended by ChatGPT / Perplexity / AI Overviews	ai-search-geo
Grow an audience without ad spend	organic-social
Run profitable paid ads	paid-acquisition (creative words from copywriting-messaging)
Book calls / close deals via cold outreach	sales-outbound
Get creators/influencers to promote the product	influencer-creator
Build and run an email / newsletter program	email-marketing
Raise conversion on one page or flow	Playbook: improve-conversion (sequences conversion-cro + copy + psychology + proof)
Find and fix where a whole funnel leaks	Playbook: fix-a-leaky-funnel
Make the product itself drive growth (onboarding, referral, viral)	product-led-growth
Reduce churn / grow LTV / win back customers	retention-lifecycle
Set or fix pricing and packaging	pricing-monetization
Build a distinctive, defensible brand	brand
Write or fix persuasive copy	copywriting-messaging
Apply psychology to lift conversion or perceived value	marketing-psychology
Grow a Shopify / DTC store	ecommerce
Copy a proven growth play from a real company	growth-teardowns
Measure whether growth is working / prove causality	analytics-data
Make the first growth/marketing hire	hiring-team
Pick or build the growth tool stack	tools-stack

By symptom (diagnostic)

Start from what hurts. Each symptom names the most likely broken layer and where to look.

Symptom	Likely cause	Route to (in order)
"I don't know what's broken"	No diagnosis yet	strategy-fundamentals (Five Fits), then analytics-data
"Our funnel is leaking, where?"	Unknown funnel stage	Playbook: fix-a-leaky-funnel (finds the stage, then dispatches)
Traffic but no sales / no signups	Page or offer, not traffic	Playbook: improve-conversion, then pricing-monetization
Clicks but no signups (from ads)	Ad-to-page message mismatch	conversion-cro + paid-acquisition (check message match)
Ads get clicks, no conversions; CAC climbing	Creative fatigue or funnel leak	paid-acquisition, then conversion-cro
Users sign up but never activate	Time-to-value gap	product-led-growth (activation), then retention-lifecycle
Users churn / cancel / go dormant	Retention loop missing	retention-lifecycle, then product-led-growth
Cold emails get no replies	Targeting, copy, or deliverability	sales-outbound
Emails land in spam / open rate dropped	Deliverability or list health	email-marketing
Posts get no reach / won't take off	Hook, format, or cold-start	organic-social
We rank on Google but AI never mentions us	AI-answer invisibility	ai-search-geo
Page won't rank / "what should I write"	Content SEO gap	seo-content
Pricing page isn't converting / ARPU too low	Pricing model, not the page	pricing-monetization, then marketing-psychology
"We look like every competitor" / feels generic	Undifferentiated brand/positioning	brand, then strategy-fundamentals
Copy "isn't landing" / reads like a pitch deck	Messaging	copywriting-messaging
Reported ROAS looks too good / doesn't match real growth	Attribution illusion	analytics-data (incrementality)
Growth spikes then dies	One-off hacks, no loop	strategy-fundamentals (loops), then product-led-growth
Drowning in tools / subscriptions	Stack sprawl	tools-stack
Overloaded, need to hire	First growth hire	hiring-team
Carts get abandoned / AOV too low	Store mechanics	ecommerce, then retention-lifecycle (cart recovery)

The 21 disciplines, by department

Marketing (13)

• strategy-fundamentals - what to build, who for, which channel, why it compounds. The upstream diagnosis.
• brand - mission, voice, positioning against an enemy, naming, rebrands, earned-media stunts.
• copywriting-messaging - headlines, value props, hooks, framework-driven persuasive copy.
• marketing-psychology - behavioral principles for conversion and perceived value.
• conversion-cro - landing pages, PDPs, checkout, A/B tests, funnel drop-off.
• pricing-monetization - value metric, tiers, anchoring, discounts, trials, high-ticket.
• paid-acquisition - Meta/Google/TikTok/YouTube/Amazon ads end to end.
• organic-social - audience and reach without ad spend across social platforms.
• email-marketing - owned-email program, deliverability, sequences, segmentation.
• influencer-creator - creators, UGC, affiliates, ambassador programs.
• launch-gtm - product launches, Product Hunt, press, limited drops.
• product-led-growth - product as the growth engine: onboarding, activation, referral, viral loops.
• retention-lifecycle - churn recovery, loyalty, habit loops, LTV.
• ecommerce - Shopify/DTC store conversion, cart recovery, AOV, marketplaces.

SEO (2)

• seo-content - technical foundation, keyword research, page types, ranking, internal links, backlinks.
• ai-search-geo - GEO/AEO visibility in ChatGPT, Perplexity, AI Overviews, Gemini, Claude.

Sales (1)

• sales-outbound - cold email, follow-ups, deliverability, AI personalization, founder-led selling.

Writing (1)

• copywriting-messaging - listed under marketing; the words layer for every channel.

Research (2)

• analytics-data - the metric that matters, causal proof, experiment prioritization.
• growth-teardowns - reusable plays reverse-engineered from real companies.

Operations (2)

• hiring-team - the first/next growth hire, archetype, sourcing, test projects.
• tools-stack - pick, assemble, and build the growth tool stack.

Goal playbooks

For efforts that span several disciplines, use a playbook. It gives the ordered workflow so you invoke the right skill at each step instead of guessing.

• launch-a-product - sequences strategy, positioning/brand, copy, launch-gtm, the acquisition channels, and analytics into an ordered launch workflow.
• acquire-first-users - the zero-to-first-1000 sequence: pick a channel, run it, convert, activate, and measure.
• fix-a-leaky-funnel - diagnose WHERE the funnel leaks with data, then dispatch to conversion-cro, product-led-growth, retention-lifecycle, or pricing-monetization.
• improve-conversion - raise one page or flow by running conversion-cro (structure), copywriting-messaging (words), marketing-psychology (persuasion), then analytics-data (proof).

Add new playbooks here as they are written. Each one names the discipline skills it sequences.

Order-of-operations rule

When in doubt, work top-down: diagnose before executing, and fix the upstream leak first. Strategy points at the leak (strategy-fundamentals). Analytics confirms it (analytics-data). The discipline skills fix it. Do not scale acquisition into a funnel that still leaks.

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From God of Skills: a curated, hand-tested directory of AI skills, prompts, templates and image style guides. Source: https://godofskills.com/skills/growth-os?ref=claude-skill