Content calendar planner
Skill WesleySmits/agent-skills/.agent/skills/content-calendar-planner
43 production-ready skills for AI coding agents. Works with Claude, GitHub Copilot, Cursor, Windsurf, and Zed.
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Creates strategic content schedules with themes, dates, and publishing cadence. Use when the user asks about content calendars, publishing schedules, content planning, editorial calendars, or content strategy timelines.
SKILL.md
12.7 KB, ~3.1k tokens by cl100k_base, as published. Nobody here has run it
Content Calendar Planner
When to use this skill
- User asks to create a content calendar
- User needs a publishing schedule
- User wants to plan content themes
- User mentions editorial planning
- User needs content batching strategy
Workflow
- Define goals and audience
- Establish content pillars
- Set publishing cadence
- Map themes to dates
- Assign content types
- Create the calendar
Instructions
Step 1: Define Planning Parameters
Required inputs:
| Field | Purpose |
|---|---|
| Time period | Month, quarter, year |
| Platforms | Blog, social, email, video |
| Goals | Traffic, leads, engagement, sales |
| Audience | Who you're creating for |
| Resources | Team size, creation capacity |
| Key dates | Launches, events, holidays |
Step 2: Establish Content Pillars
Content pillar framework:
A content pillar is a core topic that:
- Aligns with your expertise
- Matters to your audience
- Supports business goals
- Can generate 10+ pieces of content
Pillar template:
| Pillar | Description | Audience Need | Content Ratio |
|---|---|---|---|
| [Pillar 1] | [Core topic area] | [What problem it solves] | [X%] |
| [Pillar 2] | [Core topic area] | [What problem it solves] | [X%] |
| [Pillar 3] | [Core topic area] | [What problem it solves] | [X%] |
| [Pillar 4] | [Core topic area] | [What problem it solves] | [X%] |
Example (for a web dev agency):
| Pillar | Description | Audience Need | Ratio |
|---|---|---|---|
| Performance | Page speed, Core Web Vitals | Sites are too slow | 30% |
| Modern Stack | Next.js, headless CMS, APIs | Tech choices | 25% |
| Conversion | UX, landing pages, A/B testing | Sites don't convert | 25% |
| Case Studies | Client wins, results | Social proof | 20% |
Step 3: Set Publishing Cadence
Cadence by platform:
| Platform | Minimum | Recommended | Aggressive |
|---|---|---|---|
| Blog | 2/month | 4/month | 8/month |
| 3/week | 5/week | Daily | |
| Twitter/X | Daily | 2-3/day | 5+/day |
| 3/week | Daily | 2/day | |
| YouTube | 2/month | Weekly | 2/week |
| Newsletter | 2/month | Weekly | 2/week |
| Podcast | 2/month | Weekly | 2/week |
| TikTok | 3/week | Daily | 2-3/day |
Capacity planning:
## Weekly Content Capacity
**Team size:** [X] creators
**Time available:** [X] hours/week for content
**Estimate per content type:**
- Blog post (1,500 words): 4-6 hours
- Social post: 15-30 minutes
- Newsletter: 2-3 hours
- Video (5-10 min): 8-12 hours
- Podcast episode: 4-6 hours
**Sustainable weekly output:**
- [x] blog posts
- [x] social posts
- [x] newsletters
- [x] videos
Step 4: Content Types Mix
Content type categories:
| Category | Purpose | Examples |
|---|---|---|
| Educational | Build authority, SEO | Tutorials, guides, how-tos |
| Inspirational | Engagement, shares | Stories, quotes, wins |
| Promotional | Conversions, sales | Product features, offers |
| Entertaining | Reach, virality | Memes, trends, humor |
| Community | Loyalty, UGC | Q&As, polls, reposts |
| Behind-scenes | Trust, relatability | Process, team, culture |
Recommended mix:
## Content Mix Formula
- 40% Educational (value-first)
- 20% Inspirational (engagement)
- 15% Promotional (conversions)
- 15% Entertaining (reach)
- 10% Community (loyalty)
Step 5: Theme Mapping
Monthly theme structure:
## [Month] Theme: [Theme Name]
**Focus area:** [Which pillar this supports]
**Key message:** [One sentence theme summary]
**Content ideas:**
- Blog: [Topic 1], [Topic 2]
- Social: [Angle 1], [Angle 2], [Angle 3]
- Email: [Newsletter theme]
- Video: [Video topic]
**Tie-in dates:**
- [Relevant holiday or event]
- [Industry date or awareness day]
- [Product launch or promotion]
Theme ideas by quarter:
| Q1 (Jan-Mar) | Q2 (Apr-Jun) | Q3 (Jul-Sep) | Q4 (Oct-Dec) |
|---|---|---|---|
| New year goals | Spring refresh | Back to business | Holiday prep |
| Planning | Growth focus | Mid-year review | Year in review |
| Fresh starts | Launch season | Summer content | Black Friday |
| Skill building | Outdoor/active | Back to school | Gratitude |
Step 6: Key Dates Calendar
Important dates to consider:
| Category | Examples |
|---|---|
| Holidays | New Year, Easter, Christmas, local holidays |
| Shopping | Black Friday, Cyber Monday, Prime Day, Boxing Day |
| Awareness | Mental Health Month, Earth Day, Pride Month |
| Industry | Conferences, product launches, annual events |
| Company | Anniversaries, launches, milestones |
| Seasonal | Summer, back-to-school, spring cleaning |
Date mapping template:
## Key Dates: [Month]
| Date | Event | Content Opportunity |
| ------ | ------- | ------------------- |
| [Date] | [Event] | [Content idea] |
| [Date] | [Event] | [Content idea] |
| [Date] | [Event] | [Content idea] |
Step 7: Weekly Calendar Template
Weekly content schedule:
## Week of [Date]
| Day | Platform | Content Type | Topic | Status |
| --- | ---------- | ------------- | --------- | --------- |
| Mon | Blog | Tutorial | [Topic] | Draft |
| Mon | LinkedIn | Text post | [Topic] | Scheduled |
| Tue | Instagram | Carousel | [Topic] | Idea |
| Tue | Twitter | Thread | [Topic] | Idea |
| Wed | Newsletter | Weekly digest | [Topic] | Draft |
| Thu | LinkedIn | Article | [Topic] | Idea |
| Thu | YouTube | Video | [Topic] | Filming |
| Fri | All social | Engagement | Community | — |
Step 8: Monthly Calendar Template
## [Month] Content Calendar
### Week 1: [Theme/Focus]
| Date | Platform | Type | Topic | Pillar | Owner | Status |
| ---- | -------- | ---- | ----- | ------ | ----- | ------ |
| 1 | | | | | | |
| 2 | | | | | | |
| 3 | | | | | | |
| 4 | | | | | | |
| 5 | | | | | | |
| 6 | | | | | | |
| 7 | | | | | | |
### Week 2: [Theme/Focus]
[Same structure]
### Week 3: [Theme/Focus]
[Same structure]
### Week 4: [Theme/Focus]
[Same structure]
---
### Monthly Summary
- Total blog posts: [X]
- Total social posts: [X]
- Total newsletters: [X]
- Total videos: [X]
- Primary pillar focus: [Pillar]
- Key campaign: [Campaign name]
Step 9: Content Batching Strategy
Batching framework:
| Batch Type | When | What |
|---|---|---|
| Monthly planning | 1st of month | Map all content for the month |
| Weekly writing | Monday | Draft week's blog/newsletter |
| Daily social | Morning | Schedule day's social posts |
| Visual creation | Thursday | Design week's graphics |
| Video filming | Bi-weekly | Film 2-4 videos at once |
Batching schedule example:
## Batching Days
**Monday:** Writing day
- Draft blog posts
- Write newsletter copy
- Create social captions
**Tuesday:** Visual day
- Design social graphics
- Create thumbnails
- Edit images
**Wednesday:** Video day
- Film content
- Record podcasts
- Edit videos
**Thursday:** Planning day
- Review analytics
- Adjust strategy
- Plan next week
**Friday:** Engagement day
- Respond to comments
- Community interaction
- Repurpose top content
Step 10: Repurposing Matrix
One piece → multiple formats:
## Repurposing: [Original Content Title]
**Source:** [Blog post / Video / Podcast]
| Platform | Format | Angle | Status |
| ------------- | ----------- | ---------------------- | ------ |
| LinkedIn | Text post | Key takeaway | |
| Twitter | Thread | Step-by-step breakdown | |
| Instagram | Carousel | Visual summary | |
| TikTok | Short video | Quick tip version | |
| Newsletter | Feature | Deep dive + extras | |
| Pinterest | Infographic | Visual guide | |
| YouTube Short | Clip | Best 60 seconds | |
Repurposing timeline:
Day 0: Publish original blog post
Day 1: LinkedIn post (key insight)
Day 2: Twitter thread (main points)
Day 3: Instagram carousel (visual breakdown)
Day 5: Newsletter feature
Day 7: YouTube video (expanded version)
Day 14: Pinterest infographic
Day 30: Update and reshare
Step 11: Status Tracking
Content status stages:
| Status | Definition |
|---|---|
| 💡 Idea | Topic identified, not started |
| 📝 Outline | Structure planned |
| ✍️ Draft | Writing in progress |
| 👀 Review | Ready for editing |
| ✅ Ready | Approved, awaiting schedule |
| 📅 Scheduled | Queued for publishing |
| ✓ Published | Live |
| 📊 Analyzed | Performance reviewed |
Tracking template:
## Content Pipeline
### Ideas Backlog
| Topic | Pillar | Type | Priority |
| ----- | ------ | ---- | -------- |
| | | | |
### In Progress
| Topic | Type | Owner | Status | Due |
| ----- | ---- | ----- | ------ | --- |
| | | | | |
### Scheduled
| Topic | Platform | Publish Date | Status |
| ----- | -------- | ------------ | ------ |
| | | | |
### Published (This Month)
| Topic | Platform | Date | Performance |
| ----- | -------- | ---- | ----------- |
| | | | |
Output Format
## Content Calendar: [Time Period]
**Period:** [Start date] - [End date]
**Platforms:** [List platforms]
**Goals:** [Primary objectives]
---
### Content Pillars
| Pillar | Description | Ratio |
| ------ | ----------- | ----- |
| | | |
### Publishing Cadence
| Platform | Frequency |
| -------- | --------- |
| | |
---
### Monthly Overview
#### [Month 1]
**Theme:** [Monthly theme]
**Key dates:** [Important dates]
[Weekly calendar tables]
#### [Month 2]
[Same structure]
---
### Repurposing Plan
[Repurposing matrix for key content]
### Batching Schedule
[Weekly batching workflow]
Validation
Before completing:
- Content pillars defined (3-5 pillars)
- Publishing cadence is sustainable
- All platforms accounted for
- Key dates mapped
- Monthly themes assigned
- Content types balanced
- Repurposing opportunities identified
- Status tracking system included
Error Handling
- No clear goals: Ask for top 3 content marketing objectives (traffic, leads, engagement).
- Too many platforms: Recommend focusing on 2-3 platforms initially until capacity grows.
- Unsustainable cadence: Reduce frequency or suggest batching and repurposing.
- No team capacity info: Ask how many hours per week available for content creation.
- Missing key dates: Prompt for product launches, company events, and industry dates.
Resources
- CoSchedule - Editorial calendar tool
- Notion Templates - Calendar templates
- Airtable Content Calendar - Database templates
- Google Sheets Calendar Template - Free spreadsheet option
- Days of the Year - Awareness days database
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Said here and by no other author read
- Define planning parameters
- Set publishing cadence
- Determine the content type mix
- Map monthly themes to dates
- Identify relevant key dates
- Generate weekly and monthly calendars
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.