Hermes skill web3marketing

web3marketing

Practical Web3 go-to-market assistant based on the Web 3.0 marketing funnel model. Use this skill to help design, launch, diagnose, or improve marketing for projects aimed at crypto/Web3 audiences.

Primary command: /web3m

Core rule

Do not assume every project is a core Web3 protocol. First classify the project, then choose tactics.

Project classes:

1. Core Web3 protocol — smart contracts, token, on-chain activity, permissionless usage.
2. Web3 infrastructure — wallets, RPC, indexers, analytics, security, devtools, bridges, ZK/privacy, L1/L2 infra.
3. Web2.5 product — Web2 product with wallet login, crypto payments, token-gated access, NFT membership, or partial on-chain features.
4. Crypto-adjacent SaaS/media/tool — serves Web3 users but has mostly Web2 backend and no necessary on-chain logic.

Adjust recommendations by class. For Web2.5 and crypto-adjacent products, use Web3 audience/channel logic but avoid over-prescribing tokenomics, DAO, airdrops, and ownership mechanics.

Intake

When the user asks for /web3m, identify only what is needed:

• project class and product category
• target audience: builders, traders, investors, funds, users, creators, protocols, communities
• current stage: idea, pre-launch, beta, launched, growth, stuck
• business model: SaaS, protocol fees, token, marketplace, subscription, services, unknown
• current channels/assets: site, X/Twitter, Telegram/Discord, docs, blog, media, partners, KOLs
• main goal: positioning, launch, traffic, conversion, community, retention, credibility, fundraising

If details are missing, make reasonable assumptions and label them.

Modes

/web3m classify

Classify the project and explain which Web3 marketing tactics apply or do not apply.

Output:

• class
• why
• applicable tactics
• risky/non-applicable tactics
• recommended GTM angle

/web3m positioning

Create or sharpen positioning.

Workflow:

1. Identify the narrow audience and painful use case.
2. Pick one sharp value proposition for discovery.
3. Decide whether to use an existing category or create a new one.
4. Draft concise message variants.
5. Check for credibility, specificity, and differentiation.

Reference: references/positioning.md.

/web3m funnel

Design or diagnose the funnel: discovery → engagement → usage → retention.

Workflow:

1. Map current user path.
2. Identify CTA at each stage.
3. Find leaks caused by indifference, skepticism, or inertia.
4. Recommend patches: message, channel, audience, proof, UX, offer, or full funnel redesign.
5. Prioritize the smallest test before scaling.

Reference: references/funnel.md.

/web3m launch-plan

Create a GTM launch plan.

Workflow:

1. Classify project and stage.
2. Define launch narrative and category.
3. Select channels based on audience.
4. Define assets and proof needed before launch.
5. Build timeline: pre-launch, launch week, post-launch, retention loop.
6. Add measurement points and CTA checks.

References: references/channels.md, references/funnel.md.

/web3m landing-audit

Audit a site, landing page, docs homepage, waitlist page, or product page.

Workflow:

1. Check hero section: audience, category, value, proof, CTA.
2. Check message consistency with channel promises.
3. Check friction to first meaningful action.
4. Check trust signals and skepticism reducers.
5. Recommend prioritized fixes.

Reference: references/landing-audit.md.

/web3m community

Design or audit community strategy.

Workflow:

1. Define what community is for: support, research, product feedback, governance, liquidity, social identity, education, advocacy.
2. Identify first ideal members.
3. Pick channels and access model.
4. Define rituals, moderation, content rhythm, and contribution paths.
5. Avoid mercenary-only growth unless the business explicitly depends on it.

Reference: references/community-retention.md.

/web3m retention

Design retention loops and moat.

Workflow:

1. Identify why users would return.
2. Separate product retention from community retention.
3. Use on-chain or wallet data only when relevant and privacy-appropriate.
4. Add alerts, watchlists, status, reputation, access, contribution, integrations, or habit loops.
5. Define retention metrics.

Reference: references/community-retention.md.

Output style

Prefer compact, practical outputs:

• diagnosis first
• then prioritized actions
• then example copy/checklist if useful

Avoid:

• generic “build a community” advice
• assuming token launch is needed
• hype words without concrete audience/use case
• Web3 maximalism when the product is actually Web2.5 or crypto-adjacent
• long book summaries or copyrighted excerpts

Self-check

Before final answer, verify:

• project class is explicit or assumptions are stated
• recommendation matches class and stage
• every suggested channel has a reason
• funnel has clear CTA points
• risky Web3 mechanics are marked as optional, not default