Social writer

Social Writer

When to Use

Use this skill when the user wants to create, improve, plan, or respond with social media content.

Use for:

• creating Chinese social drafts for Xiaohongshu, WeChat Official Account, Zhihu, Douyin/Kuaishou, Weibo, and similar platforms.
• creating global single posts for X, LinkedIn, Instagram, TikTok, and similar platforms.
• optimizing an existing social draft before posting.
• planning weekly, monthly, or campaign content calendars.
• drafting replies to negative comments, complaints, misunderstandings, and public social issues.

Do not use this skill to operate platform backends, save drafts, click publish, upload media, or perform final legal/public-relations approval.

Choose The Mode

Mode	Use when	Output
create	user wants a new post, note, answer, article, caption, or script	platform-native draft
optimize	user has an existing draft	score, diagnosis, rewrites, checklist
calendar	user wants a week/month/campaign plan	content calendar with topics and production needs
respond	user asks how to reply to comments, complaints, or crisis content	risk level, response draft, escalation plan

Workflow

1. Identify platform and mode:
   • Chinese platforms: Xiaohongshu, WeChat Official Account, Zhihu, Douyin/Kuaishou, Weibo, Bilibili.
   • Global platforms: X, LinkedIn, Instagram, TikTok.
   • If no platform is specified, ask for the target platform or produce a platform comparison.
2. Confirm content inputs:
   • topic, audience, goal, brand voice, source material, product claims, forbidden claims, media availability, and desired action.
   • for existing drafts: current title, body, cover/visual description, tags, and performance data if available.
   • for calendars: date range, cadence, pillars, key dates, resource constraints, review capacity.
   • for responses: original comment/complaint, context, platform, history, support facts, and risk indicators.
3. Run a fact and safety pass:
   • do not invent personal experience, customer reviews, test results, screenshots, income, health results, legal outcomes, or third-party endorsements.
   • mark data, claims, prices, policies, and references that need verification.
   • high-risk domains need human review.
4. Generate platform-native output:
   • Xiaohongshu: title, cover text, hook, short sections, save/comment CTA, 5-10 tags.
   • WeChat: title, opening, 3-5 sections, full body, closing, share/follow CTA.
   • Zhihu: answer directly, reason carefully, include evidence and caveats, avoid hard-sell tone.
   • Douyin/Kuaishou/TikTok: first 1-3 seconds, spoken script, screen text, scene notes, caption, tags.
   • Weibo/X: concise point, clear hook, native topic/tag use, low-friction interaction.
   • LinkedIn: first two lines, story or insight, transferable lesson, CTA, 3-5 tags if useful.
   • Instagram: visual-first caption, save/share CTA, relevant hashtags.
5. For optimize:
   • score title/first screen, visual/cover, structure, platform fit, interaction/CTA.
   • identify the top 3 issues and give concrete rewrites.
6. For calendar:
   • balance pillars, platform rhythm, key dates, flexible slots, and production capacity.
   • create specific topics, not vague labels.
7. For respond:
   • classify as complaint, fair criticism, misunderstanding, bad-faith attack, coordinated attack, or legal/safety/privacy/regulatory issue.
   • rate severity: low, medium, high, critical.
   • draft only for human approval; do not publish.

Return Formats

For new social content:

## Draft: [platform]

### Title / Hook Options
1. ...
2. ...
3. ...

### Body / Script / Caption
...

### CTA
...

### Tags
...

### Visual Or Video Suggestions
- ...

### Needs Verification
- ...

For optimization:

# Optimization Report: [platform]

## Score
| Dimension | Score / 10 | Notes |
|---|---:|---|

## Top Issues
1. ...
2. ...
3. ...

## Rewrites
- Title:
- Opening:
- CTA:

## Publish Checklist
- [ ] ...

For calendar:

# Social Calendar: [date range]

## Overview
- Platforms:
- Cadence:
- Pillar mix:
- Main assumptions:

## Plan
| Date | Platform | Pillar | Format | Topic / hook | Target action | Assets |
|---|---|---|---|---|---|---|

## Flexible Slots
- ...

## Production Risks
- ...

For response/crisis:

# Response Plan

## Assessment
Type:
Severity:
Need to respond:
Main risks:

## Draft Reply
...

## Escalation
- Owner:
- Questions:
- Forbidden automatic actions:

## Monitoring
- ...

Dependencies

• No external tool is required by default.
• Current trends, platform rules, pricing, policies, public facts, and competitor posts require separate lookup when they matter.
• Brand voice, product claims, account performance, and approved statements should come from the user or source files.

Limits

• Do not promise reach, interaction, ranking, conversion, followers, revenue, or moderation results.
• Do not fabricate experience, reviews, evidence, or platform data.
• Do not publish, schedule, save drafts, or operate platform UI. Use social-publish for browser-based draft preparation.
• Crisis, legal, refund, privacy, safety, regulatory, media, and minors-related content requires human approval.