Subscription pricing
AI software team for Claude Code - 138 agents, 295 skills, 73 hooks. Self-learning, multi-agent swarm, autonomous skill evolution.
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Abonelik fiyatlama stratejileri. 3-tier framework, price anchoring, charm pricing, regional pricing (18 ulke), introductory offers, win-back campaigns, churn prevention ve A/B testing methodology.
SKILL.md
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Subscription Pricing
3-Tier Framework
Tier Yapisi
GOOD (Free/Basic) BETTER (Pro/Premium) BEST (Team/Enterprise)
───────────────── ──────────────────── ─────────────────────
Hook: Aliskanllik Hook: Guclu deger Hook: Olceklenebilirlik
olusturma teklifi
Core feature'lar Tum GOOD + Tum BETTER +
Sinirli kullanim Sinrsiz kullanim Takim ozellikleri
Reklam (opsiyonel) Reklamsiz Oncelikli destek
Premium feature'lar API erisimi
Amac: Aktivasyon Amac: Monetizasyon Amac: Expansion
Pricing Rules
- BETTER, GOOD'un 3-5 kati degeri hissettirmeli ama 2-3 kati fiyatinda olmali
- BEST, BETTER'in 1.5-2 kati fiyatinda ama 3+ kisi icin daha ucuz (per-seat)
- GOOD yeterince iyi olmali ki kullanici aktivasyona ulassin
- BETTER cazip olmali ki GOOD'da kalmak "kayip" hissi versin
Ornek Fiyatlandirma
Fitness App:
Free: Temel antrenmanlar, 3 kayit/hafta
Pro: $9.99/ay | $59.99/yil - Sinrsiz antrenman, ilerleme takibi, plan olusturma
Premium: $19.99/ay | $119.99/yil - Kisisel antrenor AI, beslenme plani, video analiz
Productivity App:
Free: 5 proje, temel gorevler
Pro: $4.99/ay | $39.99/yil - Sinrsiz proje, takvim, hatirlatma, tema
Team: $8.99/kullanici/ay - Takm paylasimi, admin panel, SSO
AI Tool:
Free: 10 istek/gun
Pro: $9.99/ay | $79.99/yil - 500 istek/gun, gelismis modeller
Business: $29.99/ay | $249.99/yil - Sinrsiz, API, oncelikli islem
Price Anchoring & Decoy Effect
Anchoring Sirasi (Yuksekten Dusuge)
Paywall'da planlari su sirada goster:
[1] Annual $79.99/yil ($6.67/ay) ← VURGULA: "Most Popular", "Best Value"
[2] Monthly $12.99/ay ← Karsilastirma noktasi
[3] Weekly $4.99/hafta ($21.56/ay) ← Decoy: monthly'yi ucuz gosterir
Weekly plan, monthly'yi ucuz gostermek icin VAR. Asil hedef annual.
Decoy Effect Ornegi
Fiyat Ozellik Rol
─────────────────────────────────────
Basic $4.99/ay 5 proje Decoy (Pro'yu degerlendirmek icin)
Pro $9.99/ay Sinrsiz HEDEF (cogu kullanici buraya)
Premium $14.99/ay Sinrsiz+AI Anchor (Pro'yu ucuz gosterir)
Charm Pricing
| Yanlis | Dogru | Neden |
|---|---|---|
| $10.00/ay | $9.99/ay | Sol rakam etkisi (%8 daha yuksek conversion) |
| $50/yil | $49.99/yil | Psikolojik esik asilmiyor |
| $5/ay | $4.99/ay | 1 cent fark, algida buyuk |
Per-Day Framing
| Fiyat | Frame | Etki |
|---|---|---|
| $49.99/yil | "Gunluk sadece 14 sent" | Ucuz algilanir |
| $9.99/ay | "Gunluk 33 sent - bir kahveden ucuz" | Karsilastirma etkisi |
| $79.99/yil | "Haftalik $1.54 - Netflix'ten ucuz" | Bilinen referans |
Regional Pricing (18 Ulke Detay)
| Ulke | PPP Carpani | $9.99 ABD Karsiligi | App Store Tier |
|---|---|---|---|
| ABD | 1.00 | $9.99 | Tier 10 |
| Kanada | 0.95 | $9.49 | Tier 10 |
| UK | 0.90 | $8.99 | Tier 9 |
| Almanya | 0.90 | $8.99 | Tier 9 |
| Fransa | 0.90 | $8.99 | Tier 9 |
| Avustralya | 0.95 | $9.49 | Tier 10 |
| Japonya | 0.85 | $8.49 | Tier 9 |
| Guney Kore | 0.80 | $7.99 | Tier 8 |
| Polonya | 0.55 | $5.49 | Tier 6 |
| Turkiye | 0.30 | $2.99 | Tier 3 |
| Brezilya | 0.40 | $3.99 | Tier 4 |
| Hindistan | 0.25 | $2.49 | Tier 2 |
| Meksika | 0.45 | $4.49 | Tier 5 |
| Endonezya | 0.30 | $2.99 | Tier 3 |
| Filipinler | 0.35 | $3.49 | Tier 4 |
| Vietnam | 0.25 | $2.49 | Tier 2 |
| Misir | 0.30 | $2.99 | Tier 3 |
| Nijerya | 0.25 | $2.49 | Tier 2 |
Uygulama: RevenueCat Offerings + country-based routing
Introductory Offers
Free Trial
Tip: Belirli sure ucretsiz, sonra otomatik ucretli
Sure: 3/7/14/30 gun (kategoriye gore)
Avantaj: En yuksek conversion
Risk: "Trial abuser" (surekli yeni hesap)
Onlem: Device fingerprint + account limit
Pay-Up-Front (Introductory Price)
Tip: Ilk donem indirimli (ornek: ilk ay $1.99, sonra $9.99)
Avantaj: Hemen gelir, commitment gosterir
Risk: Ilk donem sonunda yuksek churn
Ornek: "$0.99 ilk hafta, sonra $4.99/hafta"
Pay-As-You-Go
Tip: Her donem indirimli, giderek artan (ornek: $2.99, $4.99, $6.99, sonra $9.99)
Avantaj: Yavas fiyat alistirmasi
Risk: Karmasik, kullanici karisabilir
Kullanim: Nadir, genelde streaming/news
Win-Back Campaigns
Lapsed User Segmentleri
| Segment | Tanim | Strateji | Indirim |
|---|---|---|---|
| Yeni churn | 1-7 gun once iptal | Neden sorusu + ozel teklif | %30 |
| Orta churn | 7-30 gun | Yeni feature duyurusu + indirim | %40 |
| Eski churn | 30-90 gun | Agresif teklif + ucretsiz deneme | %50 veya 1 ay free |
| Kayip | 90+ gun | Son sans teklifi | %60 veya lifetime deal |
Win-Back Akisi
IPTAL ANI
└─ In-app survey: "Neden ayriliyorsunuz?"
├─ "Cok pahali" → Hemen %30 indirim teklifi
├─ "Kullanmiyorum" → Feature rehberi + 7 gun ucretsiz uzatma
├─ "Alternatif buldum" → Karsilastirma + exclusive feature
└─ "Diger" → Genel %20 indirim
IPTAL + 3 GUN
└─ Push: "Seni ozledik - %30 indirim"
IPTAL + 7 GUN
└─ Email: "Premium ozelliklerin hala seni bekliyor"
IPTAL + 14 GUN
└─ Push: "Son sansimiz: 1 ay ucretsiz"
IPTAL + 30 GUN
└─ Email: "Geri gel, yeni ozellikler eklendi" + %50 indirim
IPTAL + 90 GUN
└─ Push: "Ozel teklif: yillik plan %60 indirimli"
Churn Prevention
Grace Period
- Odeme basarisiz olunca HEMEN kesme
- 3-16 gun grace period (platform'a gore)
- Bu surede billing retry yapilir (Apple: 60 gun icinde 6 deneme)
- Kullaniciya "Odeme bilgilerinizi guncelleyin" bildirimi gonder
Billing Retry Strategy
Retry 1: +1 gun sonra (otomatik)
Retry 2: +3 gun sonra → Push notification: "Odeme sorunu"
Retry 3: +7 gun sonra → Email: "Aboneliginiz risk altinda"
Retry 4: +14 gun sonra → In-app banner: "Odeme bilgilerini guncelle"
Retry 5: +30 gun sonra → Son email: "Aboneliginiz iptal edilecek"
Retry 6: +60 gun sonra → Son deneme, basarisizsa EXPIRATION
Proactive Churn Signals
| Sinyal | Risk Seviyesi | Aksiyon |
|---|---|---|
| 7+ gun inaktif | YUKSEK | Push: "Kacirdigin sey..." |
| Feature kullanimi %50 dustu | ORTA | In-app tip: "Bunu denedin mi?" |
| Trial bitimine 2 gun, inaktif | YUKSEK | Push: "Trial'in bitiyor, degerlendir!" |
| Monthly 3+ ay, annual'a gecmedi | DUSUK | In-app: "Annual'a gec, %50 tasarruf" |
| Billing issue | KRITIK | Push + Email + In-app banner |
A/B Testing Methodology
Test Edilecekler (Oncelik Sirasi)
- Fiyat testi: $X.99 vs $Y.99 (en yuksek etki)
- Trial suresi: 3 gun vs 7 gun
- Plan yapisi: 2 plan vs 3 plan
- CTA copy: "Start Free Trial" vs "Try Premium Free"
- Paywall placement: Onboarding vs Feature-gate
- Design: Minimalist vs detayli karsilastirma tablosu
Sample Size Hesabi
Minimum kullanici/varyant = 16 * p * (1-p) / MDE^2
p = baseline conversion rate
MDE = minimum detectable effect (ornek: %10 iyilesme)
Ornek:
- Baseline: %10 trial-to-paid
- MDE: %10 relative improvement (yeni rate: %11)
- Minimum: 16 * 0.10 * 0.90 / 0.01^2 = 14,400 kullanici/varyant
- Toplam: ~29,000 kullanici
Test Suresi
| Gunluk traffic | Minimum sure | Ideal sure |
|---|---|---|
| 100 kullanici | 5-6 ay (YAPMA, yeterli traffic yok) | - |
| 500 kullanici | 2 ay | 3 ay |
| 1,000 kullanici | 1 ay | 6 hafta |
| 5,000+ kullanici | 1-2 hafta | 4 hafta |
RevenueCat Experiments
{
"experiment_id": "pricing_test_q1",
"variants": [
{
"id": "control",
"offering_id": "default",
"weight": 50
},
{
"id": "higher_price",
"offering_id": "premium_pricing",
"weight": 50
}
],
"metrics": ["trial_conversion", "paid_conversion", "revenue_per_user", "ltv_30d"]
}
Basari Kriterleri
| Metrik | Oncelik | Neden |
|---|---|---|
| Revenue per user | 1 | Nihai olcu |
| LTV (30/60/90 gun) | 2 | Uzun vadeli saglik |
| Trial-to-paid | 3 | Funnel sagligi |
| Install-to-trial | 4 | Ilk ilgi |
| Churn rate | 5 | Retention |
ONEMLI: Trial-to-paid yukseldi ama LTV dustuyse, test BASARISIZ. LTV her zaman conversion'dan oncelikli.