Ad analyzer

Ad Analyzer

Analyze competitor advertising creative - hooks, offers, emotional patterns, and CTAs - and generate new variants based on what works.

What this does

Three phases:

1. Ad Collection - Pull ads from Meta Ad Library (public, no login) or analyze provided screenshots/descriptions
2. Pattern Extraction - Identify hooks, offers, emotional triggers, and CTA patterns
3. Variant Generation - Create new ad variations based on extracted patterns

How to use

Pass a competitor brand name or Meta Ad Library URL:

/ad-analyzer Competidor SA

Or with a direct library URL:

/ad-analyzer https://www.facebook.com/ads/library/?search_terms=empresa&country=ES

Or with screenshots or ad copy pasted directly:

/ad-analyzer [paste ad copy or describe the ads you want analyzed]

Phase 1 - Ad Collection

Option A: Meta Ad Library (public, no login)

The Meta Ad Library is public. Access pattern:

https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=ES&search_terms=[brand]&media_type=all

from scripts.ad_library import scrape_meta_ads

ads = scrape_meta_ads(brand_name=brand, country="ES", limit=20)
# Returns: list of ads with body text, CTA button, media type, start date

Focus on:

• Active ads (currently running = currently working or being tested)
• Ads running over 30 days (survived, likely performing)
• Ads with social proof signals in the copy

Option B: User-provided ad copy

If the user pastes ad copy or describes ads, skip collection and go directly to Phase 2.

Accept:

• Pasted ad copy (text)
• Description of ads seen ("they show a video of X with text saying Y")
• Screenshot descriptions

Phase 2 - Pattern Extraction

For each ad or batch of ads, extract:

Hook analysis

The hook is the first 1-2 sentences or the headline. It determines whether someone stops scrolling.

Hook types:

• Question hook - "Are you still using X?"
• Statistic hook - "83% of [target] struggle with X"
• Negative hook - "Stop doing X" / "The real reason your X isn't working"
• Story hook - "I used to spend 5 hours a week on X until I found..."
• Curiosity hook - "The one thing most [target] get wrong about X"
• Social proof hook - "10,000 [target] switched to X because..."
• Problem statement hook - "[Specific pain] is costing you [specific cost]"
• Before/after hook - "From [before state] to [after state] in [timeframe]"

Identify which hook type is used and whether it is specific or generic.

Offer analysis

What is the ad actually selling or offering?

• Hard offer: direct purchase, specific price, specific product
• Soft offer: free trial, lead magnet, demo, consultation
• Brand offer: awareness, no explicit CTA
• Content offer: video, guide, article

What is the value proposition in the offer?

• Time saved (quantified or vague)
• Money saved or earned (quantified or vague)
• Pain eliminated (specific or generic)
• Social proof element (specific number or vague)

Emotional trigger analysis

What feeling is the ad trying to create?

• Fear of missing out
• Frustration with current situation
• Desire for status / recognition
• Desire for simplicity / relief
• Trust / safety
• Exclusivity / insider knowledge

CTA analysis

• Button text used
• Urgency present? (limited time, spots, offer)
• Landing page type (if detectable from URL)

Output format

## Ad Analysis: [Brand/Campaign]

Ads analyzed: [n]
Active ads running: [n]
Oldest ad in set: [days running]

### Pattern Summary

Most common hook type: [type]
Most common offer type: [type]
Primary emotional trigger: [trigger]
CTA buttons used: [list]

### Individual Ads

**Ad 1:**
Hook: "[first line]"
Hook type: [type]
Offer: [what they're selling/giving]
Emotional trigger: [trigger]
CTA: [button text]
Days running: [n] (longer = more likely performing)
Why it works / why it does not: [1-2 sentences]

**Ad 2:**
[same structure]

Phase 3 - Variant Generation

Based on the patterns found, generate new ad variants.

Rules for variant generation:

• Keep what is working (hook type, offer structure, emotional trigger)
• Change one element at a time
• Generate at least one variant per working pattern
• Each variant needs a hypothesis: "If we change X, we expect Y because Z"

Variant types

Hook swap - Same offer, different hook type

Original: "Are you still doing X manually?"
Variant A (statistic): "Teams using X spend 8 hours/week on [task]. Here's how to cut that to 30 minutes."
Variant B (story): "I tracked every hour I spent on X for a month. The number shocked me."

Offer reframe - Same product, different angle

Original: "Try [Product] free for 14 days"
Variant: "See [specific result] in your first session - or your money back"

ICP shift - Same message, different target audience signal

Original: "Perfect for marketing teams"
Variant A: "Built for solo founders who hate spreadsheets"
Variant B: "The tool 500+ CMOs switched to last year"

Urgency variant - Add or test urgency

Original: "Start your free trial"
Variant: "Spots filling up - [n] teams joined this week"

Variant output format

## Variants to Test

**Variant 1: [Variant type]**
Hypothesis: Changing [X] to [Y] will increase [click-through / sign-ups] because [reason]

Ad copy:
[full ad copy variant]

CTA: [button text]
Landing page: [type of page this should go to]
Test duration: [minimum days before deciding]

References

• references/hook-patterns.md - 15 hook formulas with examples
• references/creative-formulas.md - ad frameworks (PAS, AIDA, BAB, 4Ps)

Output principles

1. Patterns must come from actual ads analyzed - not invented
2. Variants must change one element at a time (for testability)
3. Every variant needs a hypothesis - no "try this" without a reason
4. Hook analysis must identify type + rate specificity (specific beats generic)
5. Never recommend copying a competitor ad - derive the pattern, not the words