Company intel

Company Intel (SCOUT Framework)

Research any company by scanning their public website and produce a polished 1-slide PowerPoint showing who their customers are, key metrics, positioning, and notable quotes. SCOUT turns a URL into an executive-ready company intelligence slide in minutes.

When to Use

• Pre-meeting research on a prospect, partner, or competitor
• Building a competitive landscape and need to understand who companies sell to
• Identifying potential co-sell or partner opportunities by mapping customer overlap
• Preparing account intelligence for a sales call
• Creating a quick company overview slide for an internal briefing
• Researching a company before a partnership or investment conversation

What You'll Need

Critical inputs (ask if not provided):

• Company name OR website URL (either one is sufficient)

If only a company name is provided, search the web to find their official website URL before proceeding. If only a URL is provided, extract the company name from the site.

Always ask the user if they have not provided at least one of these. Do not proceed without a company name or URL.

Nice-to-have:

• Specific focus area (e.g., "just customers", "pricing", "positioning")
• Industry or segment context
• Your company name (for overlap analysis)

SCOUT Framework

Step	What It Does	Key Output
Scan	Fetch the company's homepage and key pages (customers, about, pricing)	Raw page content
Capture	Extract customer logos, names, testimonials, case studies, metrics	Structured customer list
Outline	Summarize the company's positioning, value prop, and key claims	Company profile
Uncover	Identify notable patterns: customer segments, industries, company sizes	Customer segmentation
Tabulate	Compile everything into a polished 2-slide deck using ppt-deck-generator	2-slide PPTX

Process

Step 1: SCAN - Fetch Public Website Data

Use web fetch tools to retrieve content from the company's website. Target these pages in order:

1. Homepage - Usually has a "trusted by" logo bar and hero positioning
2. Customers page - /customers, /case-studies, /stories, /clients
3. About page - /about, /about-us, /company
4. Pricing page - /pricing (optional, for context)

What to look for on each page:

• Logo bars (usually near the top or bottom: "Trusted by", "Used by", "Our Customers")
• Case study links (company names in titles, quotes with names and titles)
• Testimonial quotes with person name, role, and company
• Metrics claims ("100M+ users", "10,000+ companies", "$1B+ processed")
• Partner logos or integration badges
• Industry mentions or segment descriptions

Step 2: CAPTURE - Extract Customer Intelligence

From the scanned pages, build a structured list:

Customer Extraction Table:

#	Customer Name	Source	Evidence Type	Quote or Detail
1	[Name]	Homepage logo bar	Logo	-
2	[Name]	Case study page	Case study + quote	"[Quote]" - [Person], [Title]
3	[Name]	Testimonial	Quote	"[Quote]" - [Person], [Title]

Rules:

• Only include customers that are explicitly featured (logo, case study, testimonial, or named reference)
• Do not infer or guess customers that are not visibly shown
• Capture the person's name and title if available (from testimonials)
• Note the evidence type: Logo only, Case study, Testimonial quote, Named reference
• Sort by prominence (case studies and quotes first, then logos)

Step 3: OUTLINE - Build Company Profile

Create a brief company profile from the website content:

Field	What to Capture
Company Name	Official name
Tagline	Their main headline or positioning statement
What They Do	1-2 sentence description of their product/service
Key Metrics	Any numbers they claim (users, customers, revenue, uptime, etc.)
Target Audience	Who they sell to (based on messaging and customer list)
Notable Claims	Key differentiators or bold statements from the site

Step 4: UNCOVER - Analyze Customer Patterns

Look at the customer list and identify patterns:

• By company size: Are they selling to startups, mid-market, or enterprise?
• By industry: What verticals appear most (tech, finance, healthcare, etc.)?
• By use case: What problems do the case studies highlight?
• Customer count tiers: How many logos vs. case studies vs. testimonials?
• Notable names: Any Fortune 500, well-known brands, or surprising customers?

Step 5: TABULATE - Generate 2-Slide PPTX

Use the ppt-deck-generator skill or python-pptx to create a polished 2-slide executive deck.

Slide 1: Company Overview and Positioning

+------------------------------------------------------------------+
|  [COMPANY NAME]  Company Intelligence Brief          [Date]       |
+------------------------------------------------------------------+
|  [300K+]    [150+]     [140M]     [26]      [16]     [SOC 2]    |
|  GTM Teams  Providers  AI Runs    Customers  Cases   Compliance  |
+------------------------------------------------------------------+
|                            |                                      |
|  WHAT THEY DO              |  POSITIONING                         |
|  [Description paragraph]   |  [Tagline and value prop]            |
|                            |                                      |
|  KEY CAPABILITIES          |  TARGET BUYERS                       |
|  - Capability 1            |  Role 1 - Context                    |
|  - Capability 2            |  Role 2 - Context                    |
|  - Capability 3            |  Role 3 - Context                    |
+------------------------------------------------------------------+
|  "[Best quote]" - Person, Title           [Segment] [Segment]    |
+------------------------------------------------------------------+

Slide 2: Customer Evidence Map

+------------------------------------------------------------------+
|  [COMPANY NAME]  Customer Evidence Map                [Date]      |
|  26 CUSTOMERS  |  16 CASE STUDIES  |  10 LOGO FEATURES           |
+------------------------------------------------------------------+
|  Customer      Key Result           Contact                       |
|  -------       ----------           -------                       |
|  [8 case studies with results       [8 case studies with results  |
|   and contact names per column]      and contact names per column]|
|                                                                   |
+------------------------------------------------------------------+
|  ALSO FEATURED (LOGOS AND PARTNERS)                               |
|  [Logo 1] [Logo 2] [Logo 3] [Logo 4] [Logo 5] ... [Logo 10]    |
+------------------------------------------------------------------+

Slide Design Rules:

• Use ppt-deck-generator color palette (navy dark_bg header, Microsoft blue accent, teal highlights)
• Segoe UI font family throughout, minimum 9pt for any text
• High contrast: dark text on white/light backgrounds, white text on navy only
• No dark text on dark backgrounds
• Slide 1 left column (45%): Company overview and capabilities
• Slide 1 right column (55%): Positioning and target buyers
• Slide 2: Two-column customer grid with colored dots, key results in blue, contact names in gray
• Bottom strips on both slides: navy background with white/teal text only

Output

Save to:

• outputs/company-intel-[company-name]-[YYYY-MM-DD].md (structured research notes)
• outputs/company-intel-[company-name]-[YYYY-MM-DD].pptx (2-slide exec deck)

Deliverables:

1. Customer Extraction Table: Full list of identified customers with evidence type and quotes
2. Company Profile: Positioning, metrics, target audience, and key claims
3. Customer Pattern Analysis: Segmentation by size, industry, and use case
4. 2-Slide PPTX: Slide 1 = Company overview and positioning, Slide 2 = Full customer evidence map

Chain Connections

• Feeds into: battle-scanner (competitive customer overlap analysis), partner-blueprint (partner customer mapping), gtm-exec-plan (competitive landscape section)
• Enhanced by: Run on multiple competitors to build a comparative customer map
• Pairs with: competitive-exec-brief for full competitive intelligence package