Onboarding
Expert UX design and product management skills for AI assistants, built from the Uxcel learning library.
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Design or critique a user-onboarding flow — the first-run experience that gets users to value fast. Gates context-dependent choices (onboarding method, progressive profiling, product tours) and applies the always-true core. Trigger when designing welcome screens, first-run experiences, product tours, activation flows, or when onboarding drop-off needs improving.
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SKILL.md
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Onboarding Flow Skill
How this skill behaves (read first)
This is a generative skill, and onboarding is a prime over-design trap: the default instinct is a multi-screen tour nobody reads plus a wall of upfront questions and "enable all permissions" prompts — which actively blocks the product and drives drop-off. The lessons are blunt: most apps don't need a tutorial; users learn by using. So this skill gates hard:
- First gate: does this even need onboarding? Often the answer is "barely" — and the best onboarding is the lightest one that gets users to value.
- Apply the always-true core — the principles that hold for any first-run experience.
- Choose the method and asks deliberately — surface the context-dependent decisions with trade-offs; don't default to a 6-screen carousel.
Then hand off to the audits — especially dark-patterns (onboarding is where forced permissions/notifications and friend-spam concentrate).
Step 0 — Establish context, starting with the gate
Gate — does it need onboarding? Per the lessons, onboarding is warranted mainly when:
- the app is complex (explain features as users reach them, not upfront), or
- you genuinely need data to function (e.g. a banking app), or
- workflows are unique/unfamiliar, or
- a tutorial is expected (e.g. mobile gaming).
If none hold, recommend the lightest touch — empty-state nudges and contextual tips — over a tour. Then capture:
- Product complexity — learn-by-doing vs. genuinely needs explanation.
- What's truly required to start — the minimum data/permissions, if any.
- Audience — novice vs. expert; one persona or several (drives persona-based branching).
- Platform — mobile (system permission prompts, tight space) vs. web.
State assumptions if proceeding without answers.
The always-apply core (true for any onboarding)
- Front-load value; deliver an early win. Show the benefit before asking for anything. Duolingo ends onboarding with two real sentences. Early success drives retention.
- Keep it short. ~4–5 screens max; most users expect onboarding to take ≤60 seconds. If it feels like a lecture, users skip it.
- Ask for the minimum, and say why. Don't bombard with questions before trust is built. Every field/permission needs a clear "why now"; if you can't justify it at launch, collect it later, contextually.
- One thing at a time. One contextual tip at a time; introduce features at the pace users meet them. Less is more.
- Apply progressive disclosure. Primary/most-common features first; reveal advanced options on request. Keep to ≤2 levels of depth.
- Always skippable, with visible progress. Tell users how many steps and where they are; let them exit. Never trap them in the tour.
- Use empty states and success states. A blank screen is an onboarding opportunity (educational content + a clear CTA); a success state early creates a positive first connection.
- End with a clear, relevant CTA — the next logical action ("Start shopping", "Create your first project").
- Don't re-show completed onboarding. Track state; repeating tips after completion is friction.
The context-dependent decisions (surface, don't auto-apply)
Present each with its trade-off and a recommendation tied to Step 0. Defaulting to "full walkthrough + ask everything" is the failure mode.
| Decision | Apply when | Avoid / adapt when | Default recommendation |
|---|---|---|---|
| Onboard at all (and how heavy) | App is complex, data-required, unfamiliar, or tutorial-expected | Simple learn-by-doing apps | Lightest touch that reaches value; prefer empty-state + contextual tips over a tour |
| Method (walkthrough / interactive tour / contextual tips / checklist / empty-state-led / permission priming) | Match to need: interactive tour for hands-on learning, checklist for multi-step setup, contextual tips for discoverable features | A static swipe-through carousel at first launch (usually skipped) | Interactive/contextual over static; see method notes below |
| Customization / persona questions | Answers genuinely change the experience (e.g. proficiency level, freelancer vs. enterprise) | Asking for data you won't use, or visual customization at first launch | Ask only if it reshapes onboarding; explain why; else defer |
| Permission / notification timing | Contextually, at the moment of value, with permission priming (explain benefit before the system prompt) | Requesting all permissions / "enable all notifications" upfront | Contextual + primed — never force-all (→ dark-patterns) |
| Registration timing | Account genuinely needed before value | Forcing signup before users see anything | Gradual engagement — let users preview/try first (delaying registration can lift signups ~29%) |
| Feature / instructional onboarding | Unique or newly-released features; genuinely unfamiliar workflows | At first launch for a self-evident app | Promote new features contextually, not in a launch tutorial |
Method notes (the picker's menu)
- Interactive tour — hands-on, triggered in context (learn by doing).
- Contextual tips — minimal cues, one at a time, at point of need.
- Checklist — guided setup with progress; good sense of accomplishment for multi-step products.
- Empty-state-led — the screen itself teaches the first action; lightest touch.
- Permission priming — a value-explaining screen before the system permission dialog.
- Walkthrough (static screens) — only if necessary; ≤4–5 screens, focus on the few most exciting/essential things.
Validate the result (orchestration)
Hand-offs name each lens by its installable skill
name. Invoke one only if that skill is installed; if it isn't, this skill's own core already carries these rules — proceed without it rather than blocking.
After generating or revising, hand the result to the audit lenses rather than declaring it done. These are candidate lenses — posture is set by docs/orchestration-policy.md, or route the whole thing through ux-design-review. Here, dark-patterns, heuristics, and microcopy are Tier A (auto-run); accessibility and aesthetics are Tier B (offered) — under an existing design system aesthetics is suppressed and accessibility narrows to usage. If the user invoked this skill for one specific thing, respect that scope.
ux-dark-patterns-audit(Tier A) — the onboarding-specific traps: forced/upfront permissions, "enable all notifications", friend-spam contact access, confirmshaming a skip option. Onboarding should respect autonomy (mindful onboarding).ux-aesthetics-audit(Tier B — offer; suppress under a design system) — do the tips/overlays/tour screens create clutter or bury the primary action?ux-heuristics-audit(Tier A) — user control (skippable), visibility (progress, success states), recognition, help & documentation.ux-accessibility-audit(Tier B — offer; narrow under a design system) — tooltips/overlays reachable by keyboard and screen readers; the flow is skippable without a mouse.ux-microcopy-audit(Tier A) — onboarding copy (tips, CTAs, empty/success states) is clear, action-based, and on-voice.
If an audit flags overload or a forced action, resolve toward the gate: the lightest flow that still reaches value.
Common do/don't patterns
| ❌ Don't | ✅ Do |
|---|---|
| Add a tutorial because every app has one | Gate first — many apps just need empty-state + contextual tips |
| 6+ static walkthrough screens at first launch | ≤4–5 screens, or skip the carousel for in-context guidance |
| Ask every question / request all permissions upfront | Minimum asks; permission priming at the moment of value |
| Force signup before showing anything | Gradual engagement — preview/try first |
| Explain features before delivering value | Front-load an early win |
| Block users in the tour | Always skippable, with visible progress |
| Leave empty/success states blank | Use them to teach the first action and reward early success |
| Keep showing tips after completion | Track state; don't repeat |
| "Enable all notifications" to maximize re-engagement | Contextual, justified opt-ins (→ dark-patterns audit) |
| Ship without checking | Hand off to dark-patterns + aesthetics + heuristics + accessibility |