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Seo fundamentals

Skill uncfreak1255-code/sawyer-skills-legacy/.claude/skills/seo-fundamentals

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SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.

SKILL.md

2.7 KB, 648 tokens by cl100k_base, as published. Nobody here has run it

SEO Fundamentals

Principles for search engine visibility.


1. E-E-A-T Framework

PrincipleSignals
ExperienceFirst-hand knowledge, real examples
ExpertiseCredentials, depth of knowledge
AuthoritativenessBacklinks, mentions, industry recognition
TrustworthinessHTTPS, transparency, accurate info

2. Core Web Vitals

MetricTargetMeasures
LCP< 2.5sLoading performance
INP< 200msInteractivity
CLS< 0.1Visual stability

3. Technical SEO Principles

Site Structure

ElementPurpose
XML sitemapHelp crawling
robots.txtControl access
Canonical tagsPrevent duplicates
HTTPSSecurity signal

Performance

FactorImpact
Page speedCore Web Vital
Mobile-friendlyRanking factor
Clean URLsCrawlability

4. Content SEO Principles

Page Elements

ElementBest Practice
Title tag50-60 chars, keyword front
Meta description150-160 chars, compelling
H1One per page, main keyword
H2-H6Logical hierarchy
Alt textDescriptive, not stuffed

Content Quality

FactorImportance
DepthComprehensive coverage
FreshnessRegular updates
UniquenessOriginal value
ReadabilityClear writing

5. Schema Markup Types

TypeUse
ArticleBlog posts, news
OrganizationCompany info
PersonAuthor profiles
FAQPageQ&A content
ProductE-commerce
ReviewRatings
BreadcrumbListNavigation

6. AI Content Guidelines

What Google Looks For

✅ Do❌ Don't
AI draft + human editPublish raw AI content
Add original insightsCopy without value
Expert reviewSkip fact-checking
Follow E-E-A-TKeyword stuffing

7. Ranking Factors (Prioritized)

PriorityFactor
1Quality, relevant content
2Backlinks from authority sites
3Page experience (Core Web Vitals)
4Mobile optimization
5Technical SEO fundamentals

8. Measurement

MetricTool
RankingsSearch Console, Ahrefs
TrafficAnalytics
Core Web VitalsPageSpeed Insights
IndexingSearch Console
BacklinksAhrefs, Semrush

Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.

What ships with it: 1 file

6.4 KB alongside SKILL.md, 1 of them executable

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Gives 0 of the 12 instructions most marketing audience skills give in 648 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

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  • Use accent colors for non-text shapesin 38 of 690, across 3 files
  • Use RGB values for precise color matchingin 38 of 690, across 3 files
  • Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
  • Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
  • Use active voice instead of passive voicein 26 of 690, across 10 files
  • Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
  • Prioritize clarity over clevernessin 22 of 690, across 8 files

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