Sequence templates

HeyReach Sequence Templates

A library of sequence structures that follow HeyReach's official campaign best practices, plus the rules for building your own. A sequence is the tree of LinkedIn (and non-LinkedIn) actions a campaign runs on each lead over time.

Triggers

"give me a connector sequence", "build a follow-up sequence", "design a campaign flow", "message-first / warm-up / InMail sequence", "what should my sequence look like", "edit / redesign my sequence", or "what node types / delays / branches are valid in HeyReach?".

Also activates when you're running heyreach-campaign-launchpad and need a sequence to apply. For the raw node rules and validation, point to references/node-reference.md.

How to use a template

1. Read references/node-reference.md once so the node rules and personalization-variable format are fresh.
2. Pick a template below that matches the lead list's connection degree and the goal.
3. Open the matching file in references/sequences/ and fill in the placeholders (<...> and the personalization tokens) with the user's real copy. Keep messages short (3–5 sentences) and lead with value.
4. Summarize the flow back to the user in plain English before applying — e.g. "Connect (blank note) → on accept, wait 1 day → send message → if no reply after 3 days, follow up; non-accepters get a post-like at day 7, then exit." This is the confirmation step — get a yes before writing anything.
5. Apply it:
   • On a new campaign — pass it as the sequence field of heyreach campaigns create (see the launchpad skill).
   • On an existing DRAFT / SCHEDULED / PAUSED campaign:

     heyreach campaigns update-sequence --api-key $HEYREACH_API_KEY \
       --body "$(jq -n --argjson seq "$(cat references/sequences/01-connector-1-followup.json)" \
         '{campaignId: 12345, sequence: $seq}')"
     

   • The API validates the tree on submit. If it returns an error, fix the reported node and resubmit.
   • Heads-up on a PAUSED campaign: the structure is locked — you can change delays and message payloads, but not the tree shape. On DRAFT / SCHEDULED the whole sequence is replaceable.
6. Test before scaling: launch to 1–2 leads first and confirm the message renders with real personalization (no raw {TOKENS}) before relying on the sequence at volume.

Templates

File	Use when	Shape
01-connector-1-followup.json	Bread-and-butter cold outreach to 2nd/3rd-degree leads	Connect → (accepted) 1 message
02-connector-2-followup-warm.json	Cold outreach, want a 2nd touch + keep non-accepters warm	Connect → (accepted) msg → wait → msg; (not accepted) like a post to stay in their feed
03-warmup-engage-first.json	Higher-acceptance cold outreach — warm the lead before asking	View profile → like post → connect → (accepted) message
04-open-profile-message-first.json	Mixed list where some are Open Profiles (message free, no connect)	If open profile → message directly; else → connect → message
05-mixed-degree-safe.json	List mixes 1st-degree (already connected) with 2nd/3rd	If already connected → message directly; else → connect → message
06-inmail.json	Sales Navigator / InMail outreach (no connection needed)	Single InMail with subject + body

Connection degree matters. Starting a 1st-degree connection with a CONNECTION_REQUEST fails them immediately (you're already connected). If the list is mixed, use 05-mixed-degree-safe.json. If it's all 1st-degree, lead with a MESSAGE, not a connect.

Sequence-building rules (the short version)

Full detail in references/node-reference.md. The essentials:

• Every branch ends in END. conditionalNode = positive branch (accepted / connected / found / reply); unconditionalNode = negative-or-continue branch.
• CONNECTION_REQUEST, CHECK_IS_CONNECTION, CHECK_IS_OPEN_PROFILE, FIND_EMAIL need both branches. VIEW_PROFILE, FOLLOW, LIKE_POST, SEND_LEAD_TO_* take unconditionalNode only.
• Generous delays after a connection request. Connections are often accepted 5–7 days out — keep the left (not-accepted) side alive 7–12 days total before ending. An engagement action (like a post) there triggers a notification and lifts acceptance.
• Don't repeat the same action type in one sequence — senders' daily limits are shared across steps, so duplicating an action splits throughput.
• Every MESSAGE / INMAIL needs a fallbackMessage — required by the API, not just when using variables.
• Every non-root node needs actionDelay ≥ 3 hours (≤ 500 days), including END nodes — 0 is rejected. The templates already set these; keep them when editing.
• CONNECTION_REQUEST needs a payload — use { "messages": [] } for a blank note (blank often beats a noted one; if you add a note, make it count, ≤300 chars).

Copy frameworks

Connection note (if used): short, specific, no pitch. Reference something real about them.

First message (after accept): acknowledge the connection → one specific, relevant observation → a low-friction question. Goal is a reply, not a close. 3–5 sentences.

Follow-up (no reply): add new value (an insight or resource), don't just "bump." Give an easy out.

InMail: subject is a real question, not a headline. Body = same value-first structure, kept tight.

Personalization variables

Use single-brace, all-caps tokens: {FIRST_NAME}, {LAST_NAME}, {COMPANY}, {POSITION}, {INDUSTRY}, {LOCATION}, {MY_FIRST_NAME}, {MY_LAST_NAME}, plus any custom field imported with the lead (full list in references/node-reference.md). Every variable-using message must have a natural-reading fallbackMessage.