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Media relations

Skill ulpi-io/plugin-marketplace/plugins/refoundai/skills/media-relations

Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journalist relationships.From its SKILL.md

Install
npx -y skills add ulpi-io/plugin-marketplace --skill media-relations

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

3.2 KB, 645 tokens by cl100k_base, as published. Nobody here has run it

Media Relations

Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders.

How to Help

When the user asks for help with media relations:

  1. Understand their goal - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature story) and what stage they're at
  2. Prepare the story - Help them craft a compelling angle that's newsworthy, not just promotional
  3. Identify the right targets - Guide them on finding the right reporters and publications for their story
  4. Execute the pitch - Help them write effective pitches and manage the outreach process

Core Principles

Offer exclusives, pitched one at a time

Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next.

Follow the prep-target-pitch framework

Jason Feifer: "Step one is prep... Step two is figuring out who to pitch... Step three is the actual pitch." Preparation means having your story, angles, and assets ready. Targeting means finding reporters who actually cover your space. Pitching means concise, relevant outreach.

Build relationships before you need them

The best media relationships are built over time, not when you need coverage. Engage with journalists' work, provide helpful information even when you don't have news, and become a trusted source.

Think about what's interesting to readers, not you

Reporters care about their readers, not your company. Frame your story around trends, problems, or insights that their audience cares about. Your product is the supporting detail, not the headline.

Questions to Help Users

  • "What's the angle that makes this newsworthy beyond just being your announcement?"
  • "Who are the specific reporters who cover companies like yours? Have you read their recent work?"
  • "Do you have assets ready - images, quotes, data - that make the reporter's job easier?"
  • "Are you offering this as an exclusive? Who's your top target outlet?"
  • "What's your timeline? Do you have flexibility to work with the reporter's schedule?"

Common Mistakes to Flag

  • Mass pitching - Sending the same pitch to dozens of reporters signals you don't understand how press works. Pitch one at a time with exclusives
  • Leading with the company, not the story - Reporters don't care about your funding or launch. They care about what's interesting to their readers
  • Rigid timelines - Prioritize getting the right coverage over hitting an arbitrary date. Be flexible with reporter schedules
  • No preparation - Having to scramble for images, quotes, or details after a reporter expresses interest signals you're not ready

Deep Dive

For all 2 insights from 2 guests, see references/guest-insights.md

Related Skills

  • Launch Marketing
  • Positioning & Messaging
  • Brand Storytelling
  • Content Marketing

What ships with it: 1 file

762 B alongside SKILL.md

references/

Gives 0 of the 12 instructions most media documents skills give in 645 tokens

Counted across 99 of the 124 authors here whose files we hold, read 2026-09-06

  • Define three to five content pillarsin 7 of 99, across 5 files
  • Tag every finding as verified, medium, or assumedin 5 of 99, across 3 files
  • Respond to comments within one hourin 5 of 99
  • Adapt content format to each platformin 5 of 99
  • Choose platforms where the audience already spends timein 4 of 99, across 2 files
  • Cap promotional content at ten percentin 4 of 99, across 2 files
  • Answer product questions within two hoursin 4 of 99, across 2 files
  • Acknowledge complaints publicly, resolve them privatelyin 4 of 99, across 2 files
  • Batch-create posts to keep cadence consistentin 4 of 99, across 2 files
  • Fan out across free media sources in one queryin 3 of 99, across 1 file
  • Use Pexels or Pixabay for modern short clipsin 3 of 99, across 1 file
  • Extract historical shots from archival filmsin 3 of 99, across 1 file

Said here and by no other author read

  • Offer exclusives, one reporter at a time
  • Wait for a response before pitching the next target
  • Follow the prep, target, pitch sequence
  • Prepare story, angles, and assets before pitching
  • Build journalist relationships before you need coverage
  • Engage with journalists even without news

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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