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Content engine

Skill ulpi-io/plugin-marketplace/plugins/affaan-m/skills/content-engine

Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.From its SKILL.md

Install
npx -y skills add ulpi-io/plugin-marketplace --skill content-engine

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

2 things to look at

  • no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.
  • 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

2.5 KB, 510 tokens by cl100k_base, as published. Nobody here has run it

Content Engine

Turn one idea into strong, platform-native content instead of posting the same thing everywhere.

When to Activate

  • writing X posts or threads
  • drafting LinkedIn posts or launch updates
  • scripting short-form video or YouTube explainers
  • repurposing articles, podcasts, demos, or docs into social content
  • building a lightweight content plan around a launch, milestone, or theme

First Questions

Clarify:

  • source asset: what are we adapting from
  • audience: builders, investors, customers, operators, or general audience
  • platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
  • goal: awareness, conversion, recruiting, authority, launch support, or engagement

Core Rules

  1. Adapt for the platform. Do not cross-post the same copy.
  2. Hooks matter more than summaries.
  3. Every post should carry one clear idea.
  4. Use specifics over slogans.
  5. Keep the ask small and clear.

Platform Guidance

X

  • open fast
  • one idea per post or per tweet in a thread
  • keep links out of the main body unless necessary
  • avoid hashtag spam

LinkedIn

  • strong first line
  • short paragraphs
  • more explicit framing around lessons, results, and takeaways

TikTok / Short Video

  • first 3 seconds must interrupt attention
  • script around visuals, not just narration
  • one demo, one claim, one CTA

YouTube

  • show the result early
  • structure by chapter
  • refresh the visual every 20-30 seconds

Newsletter

  • deliver one clear lens, not a bundle of unrelated items
  • make section titles skimmable
  • keep the opening paragraph doing real work

Repurposing Flow

Default cascade:

  1. anchor asset: article, video, demo, memo, or launch doc
  2. extract 3-7 atomic ideas
  3. write platform-native variants
  4. trim repetition across outputs
  5. align CTAs with platform intent

Deliverables

When asked for a campaign, return:

  • the core angle
  • platform-specific drafts
  • optional posting order
  • optional CTA variants
  • any missing inputs needed before publishing

Quality Gate

Before delivering:

  • each draft reads natively for its platform
  • hooks are strong and specific
  • no generic hype language
  • no duplicated copy across platforms unless requested
  • the CTA matches the content and audience

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most social media skills give in 510 tokens

Counted across 400 of the 422 authors here whose files we hold, read 2026-09-06

  • Build content around three to five pillarsin 40 of 400, across 16 files
  • Read product marketing context before asking questionsin 37 of 400, across 15 files
  • Gather goals, audience, brand voice, and resourcesin 35 of 400, across 13 files
  • Maintain one to two weeks of scheduled contentin 27 of 400, across 8 files
  • Batch content creation in weekly sessionsin 23 of 400, across 7 files
  • Review top and bottom posts weeklyin 22 of 400, across 7 files
  • Run the quality gate before deliveringin 20 of 400, across 11 files
  • Add subtitles to all social videoin 20 of 400, across 7 files
  • Write standalone captions that work without contextin 20 of 400, across 7 files
  • Prefer specificity over adjectivesin 19 of 400, across 10 files
  • Respond to all comments on your postsin 18 of 400, across 6 files
  • Carry one actual claim per postin 18 of 400, across 9 files

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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