Market research

Skill tuliosousapro/SaaS-blueprint/skills/market-research

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Install

npx -y skills add tuliosousapro/SaaS-blueprint --skill market-research

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What its author says it does

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Deep web research skill using Firecrawl MCP. Use when estimating market size (TAM/SAM/SOM), analyzing trends, or scraping competitors. For competitor teardowns, see competitor-analysis.

SKILL.md

3.1 KB, as published. Nobody here has run it

Market Research Skill

When to Use

During Phase 0 (Idea) → Market Research, Competitor Analysis, Opportunity Mapping
During Phase 1 (Validation) → Demand Testing
Any time you need structured intelligence about a market, niche, or competitor

Tools Required

Tool	Purpose
`firecrawl_search`	Web search for market data, trends, competitors
`firecrawl_scrape`	Extract structured data from specific pages
`firecrawl_extract`	Pull pricing, features, positioning from competitor sites
`firecrawl_map`	Discover all pages on a competitor's site

Instructions

1. Define Research Scope

Before starting any research, clarify with the user:

Market/Industry: What space are we researching?
Geography: Global, US, EU, LATAM, specific country?
Depth: Quick scan (30 min) or deep dive (2+ hours)?
Focus: TAM estimation, competitor landscape, trend signals, or all three?

2. TAM/SAM/SOM Estimation

Execute these searches in parallel:

firecrawl_search: "{industry} market size 2024 2025 report"
firecrawl_search: "{industry} SaaS revenue growth forecast"
firecrawl_search: "{niche} total addressable market"

Structure the output as:

Metric	Value	Source	Confidence
TAM	$X B	{source}	High/Med/Low
SAM	$X M	{source}	High/Med/Low
SOM	$X M	{source}	High/Med/Low

3. Competitor Landscape

For each competitor identified:

firecrawl_extract:
  urls: ["{competitor_url}"]
  prompt: "Extract: company name, tagline, pricing tiers, key features, target audience, tech stack indicators"
  schema: {
    name: string,
    tagline: string,
    pricing: [{ tier: string, price: string, features: [string] }],
    target_audience: string,
    key_features: [string]
  }

Compile into a comparison matrix:

Feature	Competitor A	Competitor B	Competitor C	Our Opportunity

4. Trend Analysis

Search for:

firecrawl_search: "{industry} trends 2025 2026"
firecrawl_search: "{niche} emerging technology"
firecrawl_search: "{industry} pain points users complain"

Categorize trends as:

Tailwinds (market forces working in our favor)
Headwinds (forces working against us)
Wildcards (unpredictable but high-impact)

5. Output Format

Save all research to the relevant PLAYBOOK.md directory as RESEARCH.md with:

Executive Summary (3 sentences max)
TAM/SAM/SOM table
Competitor matrix
Trend analysis (tailwinds/headwinds/wildcards)
Key insight + recommended action
Sources list with URLs

Quality Gates

Minimum 3 independent sources for any TAM claim
Competitor data must be scraped, not assumed
All monetary values must include year and currency
Trends must be dated (no stale 2022 data presented as current)