Seo aeo best practices
Public skill library, workflows, tools, and references for AI-assisted development.
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SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
SKILL.md
1.8 KB, 319 tokens by cl100k_base, as published. Nobody here has run it
SEO & AEO Best Practices
Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.
When to Apply
Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles
Core Concepts
SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).
AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.
EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.
References
Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:
references/eeat-principles.md— EEAT implementation and author schemareferences/structured-data.md— JSON-LD patterns (Article, FAQ, Breadcrumb, Product)references/technical-seo.md— Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)references/aeo-considerations.md— AI/AEO considerations (AI Overviews, crawler management)
Gives 2 of the 12 instructions most seo skills give in 319 tokens
Counted across 454 of the 460 authors here whose files we hold, read 2026-08-07
- implement structured data using JSON-LDhere, and in 29 of 454, across 25 files
- write unique meta descriptions under 160 charactersin 25 of 454, across 20 files
- verify one H1 exists per pagein 24 of 454, across 15 files
- maintain a single h1 per pagein 24 of 454, across 15 files
- use JSON-LD format for all schema markupin 23 of 454, across 16 files
- use descriptive anchor text for internal linksin 22 of 454, across 18 files
- add descriptive alt text to imagesin 19 of 454, across 15 files
- read product marketing context before auditingin 19 of 454, across 11 files
- write unique title tags under 60 charactersin 19 of 454, across 14 files
- add unique title and meta description per pagein 19 of 454, across 17 files
- fetch robots.txt and sitemap.xmlhere, and in 19 of 454, across 18 files
- Place the primary keyword in the first 100 wordsin 18 of 454, across 17 files
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.