Social media content plan

Skill The-AI-Directory-Company/agents-and-skills/skills/social-media-content-plan

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npx -y skills add The-AI-Directory-Company/agents-and-skills --skill social-media-content-plan

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Create social media content calendars with post templates, platform-specific formatting, hashtag strategies, and engagement schedules tailored to each network's algorithm and audience behavior.

SKILL.md

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Social Media Content Plan

Before you start

Gather the following from the user:

Which platforms? (LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts, Threads, Bluesky)
What are the business goals? (Brand awareness, lead generation, community building, product launches, hiring)
Who is the target audience? (Job titles, interests, pain points, which platforms they use)
What is the posting cadence? (Per platform — daily, 3x/week, weekly)
What content assets exist? (Blog posts, case studies, product screenshots, team photos, video clips)
Brand voice guidelines? (Tone, words to avoid, emoji usage, humor level)

If the user says "we need to post more on social," push back: "Posting more without platform-specific strategy just creates noise. Which platform drives the most value for your audience, and what outcome should it deliver this quarter?"

Platform formatting specs

Each platform has different constraints. Always format posts to these specs.

| Platform       | Max Length     | Media          | Hashtags       | Best Post Times (UTC)     |
|----------------|---------------|----------------|----------------|---------------------------|
| LinkedIn       | 3,000 chars   | Image, video   | 3-5 max        | Tue-Thu 13:00-15:00       |
| X/Twitter      | 280 chars     | Image, video   | 1-2 max        | Mon-Fri 12:00-15:00       |
| Instagram      | 2,200 caption | Image, carousel| 5-15 in comment| Mon/Wed/Fri 11:00-13:00   |
| TikTok         | 2,200 caption | Video only     | 3-5 max        | Tue/Thu/Sat 19:00-21:00   |
| Threads        | 500 chars     | Image, video   | None           | Mon-Fri 12:00-14:00       |

Content pillar mapping

Map each pillar to platform-specific formats. Not every pillar works on every platform.

| Pillar              | LinkedIn           | X/Twitter          | Instagram          |
|---------------------|--------------------|--------------------|---------------------|
| Thought leadership  | Long-form post     | Thread (5-8 tweets)| Carousel (8-10 slides)|
| Product updates     | Feature post+image | Single tweet+GIF   | Reel or story       |
| Customer stories    | Case study excerpt | Quote tweet format | Video testimonial   |
| Behind the scenes   | Team spotlight     | Casual observation | Photo/reel          |
| Educational         | How-to post        | Thread with tips   | Carousel tutorial   |

Weekly content schedule template

Plan a full week per platform. Adapt the template to the user's cadence.

## Week of [DATE]

### LinkedIn (3x/week)
| Day | Post Type        | Topic                              | CTA            | Media       |
|-----|------------------|------------------------------------|----------------|-------------|
| Tue | Thought leader   | [Topic from pillar]                | Comment prompt  | None        |
| Thu | Customer story   | [Customer name] + result           | Link to case   | Screenshot  |
| Fri | Product update   | [Feature] launched this week       | Try it free    | Demo GIF    |

### X/Twitter (5x/week)
| Day | Format          | Hook (first 50 chars)              | Thread? | Media       |
|-----|-----------------|-------------------------------------|---------|-------------|
| Mon | Single tweet    | "Most teams get [X] wrong..."      | No      | None        |
| Tue | Thread (5 tweets)| "How we built [Y] in 2 weeks:"   | Yes     | Screenshots |
| Wed | Quote + opinion | RT industry news with take          | No      | None        |
| Thu | Tip tweet       | "Quick tip: [actionable advice]"   | No      | Image       |
| Fri | Engagement      | Poll or question to audience        | No      | None        |

Post templates

LinkedIn post template

[Hook — first 2 lines visible before "see more"]

[3-5 short paragraphs, each 1-2 sentences]

[Takeaway or lesson]

[Call to action — question or link]

[3-5 hashtags on final line]

X/Twitter thread template

Tweet 1: [Bold claim or surprising stat — must stand alone]
Tweet 2: [Context — why this matters]
Tweet 3-6: [Steps, examples, or evidence]
Tweet 7: [Summary + CTA]
Tweet 8: [Self-reply with link or resource]

Hashtag strategy

Build a hashtag bank per platform. Categorize by reach tier.

| Tier     | Volume       | Example               | Use            |
|----------|-------------|------------------------|----------------|
| Broad    | 1M+ posts   | #marketing #startup    | 1 per post     |
| Mid      | 100K-1M     | #contentmarketing      | 2-3 per post   |
| Niche    | 10K-100K    | #b2bsaas #devtools     | 2-3 per post   |
| Branded  | Custom      | #YourBrandName         | 1 per post     |

Never use more hashtags than the platform spec allows. On X/Twitter, more than 2 hashtags reduces engagement.

Engagement schedule

Social media is not publish-and-forget. Define response windows.

Post published → Reply to comments within 2 hours of posting
Daily (15 min) → Engage with 5-10 posts from target audience accounts
Weekly (30 min) → Review top-performing posts, note patterns
Monthly         → Audit hashtag performance, retire underperformers

Quality checklist

Before finalizing the content plan, verify:

Every post has platform-specific formatting (length, media, hashtags)
Post hooks are written — not just topics, but actual opening lines
Each platform has a distinct content mix, not cross-posted identical content
Hashtags are categorized by reach tier and within platform limits
Engagement windows are defined with time commitments
At least one week is fully drafted at the post level, not just themes
CTAs vary across posts (not every post says "link in bio")

Common mistakes

Cross-posting the same text everywhere. A LinkedIn post is not a tweet. Rewrite for each platform's format, tone, and audience expectations.
Overloading hashtags. Instagram tolerates 15; X/Twitter penalizes more than 2. Follow the platform spec, not a gut feeling.
Writing hooks that don't stop the scroll. If the first line is "Excited to announce...", nobody clicks "see more." Lead with a surprising claim, a number, or a question.
No engagement plan. Posting without replying to comments signals a broadcast account. Algorithms reward conversations, not broadcasts.
Ignoring platform analytics. If carousel posts outperform single images on your account, make more carousels. Check performance weekly and adjust.

What ships with it: 4 files

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