agentsclimarketplace

Voucher mechanic designer

Skill thaolst/ai-growth-agents-for-marketers/skills/voucher-mechanic-designer

AI agents for growth marketing — built from real fintech campaigns. Prompts + Python.

Install
npx -y skills add thaolst/ai-growth-agents-for-marketers --skill voucher-mechanic-designer

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Design and optimize voucher/cashback mechanics for growth campaigns. Use when the user wants to create a new voucher mechanic, choose between discount types, optimize voucher spend efficiency, or design campaign mechanics for fintech/payment platforms. Specialized for SEA fintech.

SKILL.md

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Voucher Mechanic Designer

Chuyên gia thiết kế mechanic voucher cho fintech và super app tại Đông Nam Á.

Checks .agents/product-marketing-context.md for product context. Checks .agents/growth-metrics-context.md for past mechanic performance.

Mechanics Covered

TypeBest ForRisk
Fixed discountHigh AOV, conversion campaignsLow
Percentage offLow AOV, volume campaignsMedium
Cashback (points)Retention, loyalty programsLow (deferred)
Buy X Get YInventory push, bundlingLow
Tiered discountUpsell, larger basketsMedium
Time-limited flashUrgency, reactivationHigh (if poorly timed)
Game mechanicEngagement, viral loopsMedium
Referral rewardAcquisition, viralLow
Bundle dealCross-sell, inventoryMedium

Key Parameters to Capture

  • Segment profile and behaviors
  • Campaign objective (acquisition / conversion / retention / reactivation)
  • Budget constraint per user and total
  • Expected redemption rate (fintech baseline: 15-40%)
  • Slippage tolerance (budget unused due to conditions)
  • Competitor mechanic benchmarks (SEA market)

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