Scroll stop builder

Scroll Stop Builder

Use this skill when the user wants:

• a scroll-driven website built around a video
• a premium landing page that imitates ad-style parallax or scrollytelling
• a hero sequence synchronized to extracted frames
• a video-led campaign page with sticky sections and motion pacing
• a coded website builder flow that should also inherit brand/copy guidance from a scraped JSON export

If the user does not have a finished video yet and is still shaping the visual concept, first generate the three-part prompt package with exploded-scene-prompter:

1. assembled still
2. exploded still
3. video transition prompt

Use that package to improve the motion brief before building the site around the resulting asset.

Default Workflow

0. Read any brand/source export first

• If the user provides a scraped JSON export, use it as a source of truth for:
  • colors
  • fonts
  • CTA hierarchy
  • copy tone
  • section ordering clues
• Do not treat that JSON as the literal page layout. Treat it as a brand/copy brief that informs the coded implementation.
• If the export includes markdown content or branding tokens, extract them before building.

See references/json-brand-copy-source.md.

1. Find or confirm the source video

• If the user gives a path, use it.
• If the user says “the latest file in Downloads,” inspect ~/Downloads and confirm the best video candidate if there is any ambiguity.
• Prefer .mp4, .mov, or .webm.
• If there is no source video yet, stop and strengthen the visual brief first instead of pretending the video already exists.

2. Inspect the asset

• Run scripts/video_probe.sh <video-path> to get duration, fps, dimensions, and codec.
• Extract 3 preview frames with scripts/extract_preview_frames.sh <video-path> <out-dir> so you can understand the opening, middle, and ending visual beats.

3. Choose the scroll pattern

• Short premium promo: hero + sticky sequence + feature cards + CTA
• Strong visual narrative: sticky image sequence with text panels
• Minimal build: single-page HTML/CSS/JS with progressive reveal

Default to a static-site implementation unless the existing repo clearly wants React/Next/Vite.

4. Build the page

• Read references/sections-guide.md.
• Read references/value-add-copy-framework.md.
• If the user provided a scrape export, use the extracted copy hierarchy and CTAs while composing the page sections.
• If you need a starting scaffold, use assets/scroll-stop-template.html.
• Create a premium page with:
  • strong opening hero
  • sticky viewport sequence or scroll-scrubbed visual region
  • layered copy tied to video beats
  • restrained parallax
  • mobile fallbacks

5. Extract frames when needed

• For true scroll-scrubbed sequences, run scripts/extract_scroll_frames.sh <video-path> <frames-dir> [fps] [width].
• Do not extract huge frame sets unless the page really needs them.
• If the video is long, sample key beats rather than forcing every second into the scroll.

6. Validate the result

• Open locally.
• Check desktop and mobile widths.
• Make sure the page still reads well if motion is reduced or JavaScript fails.

Design Rules

• The page must feel intentional and premium, not like a generic template.
• Use typography with personality.
• Use motion to reveal meaning, not just to decorate.
• Let the strongest shot carry the hero section.
• Avoid cluttered copy overlays on top of dense video frames.
• Make the value add explicit: what improves, why it improves, and what work the app removes.
• Tie each scroll beat to a new product insight, not just a new sentence.
• Prefer one clear primary CTA and one supporting CTA.

Output Checklist

Deliver:

1. The implemented page
2. The chosen scroll structure
3. Any extracted frame assets or directories
4. Notes on performance tradeoffs
5. A quick validation summary

Behavioral Rules

• Ask only the minimum clarifying questions required.
• If the repo already contains a front-end stack, adapt to it.
• If the user only wants the concept or prompt, do not overbuild.
• If the video concept is weak or generic, recommend generating the assembled / exploded / transition trio first.
• If the user supplied a brand JSON export, preserve its best tokens and CTA logic even while redesigning the actual page.
• If the video is unsuitable for frame-by-frame scrubbing, fall back to:
  • autoplay hero loop
  • sticky text reveals
  • section parallax tied to the existing video

Common Requests

• “Build a scroll-stop site around the last downloaded video.”
• “Imitate the parallax feel from this ad.”
• “Turn this moving-van explosion clip into a high-conversion landing page.”