Strategy consulting prompts

Strategy Consulting Prompts

Twelve institutional-grade frameworks for business strategy analysis. Each is a pre-built prompt persona that turns Claude into a named consulting expert. Pick the right framework, fill in the user's inputs, and output a ready-to-run prompt.

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The 12 Frameworks

#	Framework	Persona	Best For
1	Market Sizing & TAM Analysis	McKinsey Market Analyst	Sizing a market before entering or fundraising
2	Competitive Landscape Deep Dive	Senior Bain & Company Strategist	Mapping competitors and finding white space
3	Customer Persona & Segmentation	World-Class Consumer Researcher	Building deep customer segments
4	Industry Trend Analysis	Goldman Sachs Senior Analyst	Understanding macro and micro forces shaping the sector
5	SWOT + Porter's Five Forces	Harvard Business School Professor	Full structural analysis of competitive position
6	Pricing Strategy Analysis	Fortune 500 Pricing Consultant	Setting price tiers, discounting logic, and revenue scenarios
7	Go-To-Market Strategy	CSO Who Launched 20+ Products	Building a full GTM plan with channels, KPIs, and quick wins
8	Customer Journey Mapping	Top Customer Experience Strategist	Mapping every stage from awareness to churn
9	Financial Modeling & Unit Economics	VP of Finance at a High-Growth Startup	CAC, LTV, projections, burn, and break-even
10	Risk Assessment & Scenario Planning	Deloitte Risk Management Partner	Identifying and mitigating 15 risks across categories
11	Market Entry & Expansion Strategy	Global Expansion Strategist	Planning entry into a new geography or segment
12	Executive Strategy Synthesis	Senior McKinsey Partner	Synthesizing everything into a CEO-ready recommendation

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How to Use This Skill

Step 1: Identify the user's goal

User says...	Recommend
"Size this market" / "What's the TAM?"	#1 McKinsey TAM Analysis
"Who are our competitors?" / "Map the landscape"	#2 Bain Competitive Dive
"Build customer personas" / "Segment our users"	#3 Consumer Researcher
"What trends are shaping [industry]?"	#4 Goldman Trends
"Run a SWOT" / "Porter's Five Forces for us"	#5 Harvard SWOT + Porter's
"How should we price this?" / "What tiers?"	#6 Fortune 500 Pricing
"Build the GTM plan" / "How do we launch this?"	#7 CSO GTM
"Map the customer journey" / "Where do users drop off?"	#8 CX Journey Map
"What's our unit economics?" / "Model the financials"	#9 VP Finance Model
"What are our risks?" / "Scenario plan this"	#10 Deloitte Risk
"How do we expand into [market]?" / "Market entry plan"	#11 Global Expansion
"Synthesize everything for the CEO"	#12 McKinsey Synthesis

Step 2: Collect user inputs

Ask only for what that specific framework needs. Inputs per framework:

• #1 McKinsey TAM: Industry/product description, target customer, geography
• #2 Bain Competitive: Industry/company description
• #3 Consumer Researcher: Product/service description, industry
• #4 Goldman Trends: Industry/sector, company description
• #5 Harvard SWOT: Company description and stage
• #6 Fortune 500 Pricing: Product description, current price (if any), cost structure
• #7 CSO GTM: Product description, target market, budget (if known)
• #8 CX Journey Map: Product/service, business description, current price/cost structure
• #9 VP Finance: Business description, revenue model, current costs
• #10 Deloitte Risk: Business description, stage, key dependencies
• #11 Global Expansion: Business description, target market, available resources
• #12 McKinsey Synthesis: Full business context: product, market, stage, revenue, goals, biggest challenge

Step 3: Output the customized prompt

Fill in the user's inputs and output the complete prompt below, ready to copy-paste into a new Claude conversation. Do not run the analysis yourself — output the prompt so the user controls when and where they run it.

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Output Format

Here's your [Framework Name] prompt, ready to run:

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[Full prompt with user inputs filled in]

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Tip: Paste this into a fresh conversation for best results.

If the user wants to run it immediately in this conversation, proceed directly with the analysis using the framework's persona and output structure.

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The 12 Prompt Templates

1. Market Sizing & TAM Analysis

Act as a McKinsey Market Analyst. Give me a complete TAM analysis for [YOUR INDUSTRY/PRODUCT] include:

→ Top-down & bottom-up approach
→ TAM, SAM, SOM with dollar figures
→ 5-year CAGR projections
→ Comparison to 3 analyst reports format as investor-ready slide.

My product: [DESCRIBE PRODUCT] targeting [CUSTOMER] in [GEOGRAPHY]

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2. Competitive Landscape Deep Dive

Act As A Senior Bain & Company Strategist. Give Me A Full Competitive Analysis For [YOUR INDUSTRY] include:

→ Top 10 competitors by market share
→ 5 indirect competitors to watch
→ Pricing, features & weaknesses
→ Market positioning map
→ White space nobody is filling
→ Threat rating per competitor

My company: [DESCRIBE BUSINESS]

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3. Customer Persona & Segmentation

Act As A World-Class Consumer Researcher. Build 4 Deep Customer Personas For [YOUR PRODUCT/SERVICE] For Each Persona Include:

→ demographics & psychographics
→ top 5 daily frustrations
→ buying behavior & media habits
→ top 3 reasons they say no
→ trigger that makes them buy
→ price sensitivity per segment

My product: [DESCRIBE] in [INDUSTRY]

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4. Industry Trend Analysis

Act As A Goldman Sachs Senior Analyst. Write A Full Trend Report For The [YOUR INDUSTRY] Sector Include:

→ 5 macro forces shaping the industry
→ 7 emerging micro trends (last 12 months)
→ Technology disruptions incoming
→ Where smart VC money is flowing
→ Timeline: 0-1yr / 1-3yr / 3-5yr
→ "So what" impact for my company

My company: [DESCRIBE BUSINESS]

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5. SWOT + Porter's Five Forces

Act As A Harvard Business School Professor. Give Me A Combined SWOT & Porter's Five Forces For [YOUR COMPANY] SWOT:

→ 7 strengths, weaknesses, opportunities, threats
→ cross-analysis: SO strategy & WT risks for porter's five forces:
→ supplier & buyer power
→ competitive rivalry intensity
→ threat of substitution & new entry
→ rate each force 1-10

My Business: [DESCRIBE COMPANY & STAGE]

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6. Pricing Strategy Analysis

Act As A Fortune 500 Pricing Consultant. Build A Complete Pricing Strategy For [YOUR PRODUCT/SERVICE] Include:

→ competitor pricing audit
→ value-based pricing model
→ psychological pricing tactics
→ 3 pricing tiers with features
→ when & how much to discount
→ 3 revenue scenarios (aggressive / moderate / conservative)

My product: [DESCRIBE + CURRENT PRICE + COST STRUCTURE]

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7. Go-To-Market Strategy

Act As A CSO Who Launched 20+ Products. Build My Complete GTM Plan For [YOUR PRODUCT] Include:

→ pre-launch (60 days) + launch + post-launch (90 days)
→ top 7 acquisition channels by ROI
→ core messaging framework
→ content strategy per funnel stage
→ 10 KPIs with benchmarks
→ 3 quick wins in first 14 days

My product: [DESCRIBE + MARKET + BUDGET]

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8. Customer Journey Mapping

Act As A Top Customer Experience Strategist. Map The Complete Journey For [YOUR PRODUCT/SERVICE] Map Every Stage:

→ awareness
→ consideration
→ decision
→ onboarding
→ engagement
→ loyalty
→ churn

For each stage include:

→ customer emotions & actions
→ friction points & pain moments
→ opportunities to delight
→ key metrics & tools to optimize

My Business: [DESCRIBE + CURRENT PRICE + COST STRUCTURE]

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9. Financial Modeling & Unit Economics

Act As A VP Of Finance At A High-Growth Startup. Build My Complete Financial Model For [YOUR BUSINESS]

→ CAC by channel & LTV calculation
→ LTV:CAC ratio & payback period
→ 3-year revenue projection
→ break-even analysis
→ burn rate & cash flow forecast
→ best / base / worst case scenarios
→ red flags I should watch

My Business: [DESCRIBE + REVENUE + COSTS]

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10. Risk Assessment & Scenario Planning

Act As A Deloitte Risk Management Partner. Build A Full Risk Plan For [YOUR BUSINESS/PROJECT] Identify 15 Risks Across:

→ Market / Operational / Financial
→ Regulatory / Reputational For Each Risk
→ Probability & Impact Score
→ Early Warning Signals
→ Mitigation & Contingency Plan

Scenario Plan: best / base / worst / black swan

My business: [DESCRIBE + STAGE + DEPENDENCIES]

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11. Market Entry & Expansion Strategy

Act As A Global Expansion Strategist. Build My Market Entry Plan For [YOUR BUSINESS] Into [TARGET MARKET] Include:

→ market attractiveness score (1-10)
→ entry mode: direct / partnership / acquisition / digital
→ localization requirements
→ legal & compliance needs
→ 12-month entry roadmap
→ KPIs for first 6 & 12 months

My business: [DESCRIBE + TARGET MARKET + RESOURCES]

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12. Executive Strategy Synthesis

Act As A Senior McKinsey Partner Presenting To A CEO. Synthesize Everything About [YOUR BUSINESS] Into One Strategic Recommendation

→ 3-paragraph executive summary
→ brutally honest current state
→ 3 strategic paths (conservative / balanced / aggressive)
→ top 5 actions for next 90 days
→ single most important insight

My Business: [FULL CONTEXT — PRODUCT / MARKET / STAGE / REVENUE / GOALS / BIGGEST CHALLENGE]

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Notes

• These are strategy analysis prompts, not finished deliverables. Each generates a consulting-grade output you then refine and pressure-test.
• Run #12 Executive Synthesis last — after you've run several of the other frameworks. It synthesizes, not discovers.
• For company-specific strategy work, layer in the context from context-library/business-info-template.md and context-library/strategy/ before running any prompt.
• Pairs well with /write-prod-strategy (for the final strategy doc) and /decision-doc (when a framework surfaces a decision to lock in).