Wf competitive positioning

Skill t0ddharris/compound-marketing/.claude/skills/wf-competitive-positioning

Research competitors and build positioning pages that rank. Use when the user wants to define competitive positioning and create comparison content. Also trigger when the user mentions 'competitive positioning workflow,' 'build comparison pages,' 'competitor pages,' 'vs pages and positioning,' or 'competitive content strategy.' For positioning only, see product-marketing. For comparison pages only, see competitor-alternatives.From its SKILL.md

Install

npx -y skills add t0ddharris/compound-marketing --skill wf-competitive-positioning

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

3.4 KB, 683 tokens by cl100k_base, as published. Nobody here has run it

Competitive Positioning

End-to-end workflow: define your competitive positioning, build comparison and alternative pages, polish the copy, and optimize for search.

Stage 1: Positioning & Competitive Analysis

Load and run the product-marketing skill to define or refine:

Competitive landscape map
Your differentiation by competitor
Strengths and weaknesses (honest assessment)
Competitive battlecard content
"Why us" narrative per competitor

If brain/competitive.md already has content, review and update it rather than starting from scratch.

Gate: User approves the competitive positioning before creating pages.

Stage 2: Comparison & Alternative Pages

Load and run the competitor-alternatives skill to build:

"[You] vs [Competitor]" pages for top competitors
"[Competitor] alternatives" pages
"[Your category] alternatives" page

Use the positioning from Stage 1 to ensure consistency.

Gate: User approves each page structure and content.

Stage 3: Copy Polish

Load and run the copywriting skill to sharpen:

Headlines and CTAs on each page
Proof points and social proof placement
Tone (factual and confident, not aggressive)

Then run the tagore skill on each page to catch AI patterns.

Gate: User approves polished copy.

Stage 4: SEO Optimization

Load and run the seo-geo skill for each page:

Target keywords ("[competitor] alternative," "[you] vs [competitor]")
Page titles and meta descriptions
Internal linking between comparison pages
AI engine optimization (GEO) for citation in AI search results

Gate: User approves SEO metadata.

Summary

## Competitive Positioning Complete

### Positioning Updated
- brain/competitive.md — [updated/created]
- Competitors covered: [list]

### Pages Created
- [You] vs [Competitor A] → [path]
- [You] vs [Competitor B] → [path]
- [Competitor A] alternatives → [path]
- [Category] alternatives → [path]

### SEO
- Target keywords: [list]
- All pages optimized: [yes/no]

### Next Steps
- [ ] Publish pages
- [ ] Add internal links from relevant blog posts
- [ ] Set up rank tracking for target keywords
- [ ] Create ads targeting competitor keywords (run /ad-campaign)

Output Structure

All files go into a single project folder:

marketing/competitive/[competitor-or-theme-slug]/
  positioning-update.md         (competitive analysis summary)
  vs-[competitor-a].md
  vs-[competitor-b].md
  alternatives-[competitor].md
  alternatives-[category].md
  seo-metadata.md

Use the primary competitor name or theme as the slug. Confirm with the user before creating files.

Rules

Each stage uses the full component skill
Always gate between stages
Never trash-talk competitors — be factual, specific, and confident
All claims must trace to brain files or verifiable sources
If the user wants to skip a competitor or page type, skip it
All output goes into the project folder, not scattered across marketing/

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.