Wf case study pipeline
Skill t0ddharris/compound-marketing/.claude/skills/wf-case-study-pipeline
Scale your marketing without sacrificing quality.
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Turn a customer conversation into a published case study and distribute it. Use when the user wants to create a case study from meeting notes or customer data and then promote it. Also trigger when the user mentions 'case study workflow,' 'case study pipeline,' 'customer story end-to-end,' 'write and distribute a case study,' or 'case study from meeting.' For the case study draft only, see case-studies.
SKILL.md
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Case Study Pipeline
End-to-end workflow: pull meeting notes, draft the case study, clean it up, then push it across social and email channels.
Stage 1: Gather Source Material
Ask the user for the source:
- Granola meeting notes → Load and run the
granolaskill to pull notes - Raw notes or transcript → User pastes or provides a file
- Existing draft → User points to a file to refine
Extract: customer name (or anonymous label), problem, solution, results, quotes.
Gate: Confirm the key facts with the user before drafting. Flag anything that needs [VERIFY].
Stage 2: Draft the Case Study
Load and run the case-studies skill for the full drafting workflow:
- Branded or anonymous (ask if not specified)
- Problem → Solution → Results structure
- Pull metrics and quotes from source material
- Include proof points from brain files
Gate: User approves the draft.
Stage 3: Quality Pass
Load and run the tagore skill on the approved draft. Fix AI patterns, voice issues, and scoring problems.
Gate: Show the Tagore score. Get approval before distributing.
Stage 4: Social Distribution
Load and run the social-content skill. Using the case study as source, generate:
- 1-2 LinkedIn posts highlighting key results
- 1-2 Twitter/X posts with compelling stats or quotes
- Any other platforms the user specifies
Pass forward: customer name (if branded), key metrics, the core narrative.
Gate: User approves social posts.
Stage 5: Email Integration (Optional)
Ask: "Want to add this case study to an email sequence or send it standalone?"
If yes, load and run the email-sequence skill to:
- Draft a case study announcement email
- Suggest placement in existing nurture sequences (e.g., bottom-of-funnel proof)
If no, skip to summary.
Summary
## Case Study Pipeline Complete
### Case Study
- [title] — [branded/anonymous] → [path]
- Customer: [name or descriptor]
- Key result: [headline metric]
### Social Posts
- LinkedIn: [count] posts → [paths]
- Twitter/X: [count] posts → [paths]
### Email
- [what was created, or "Skipped"]
### Next Steps
- [ ] Get customer approval (if branded)
- [ ] Publish case study
- [ ] Schedule social posts
- [ ] Add to website case studies section
- [ ] Reference in sales enablement materials
Output Structure
All files go into a single project folder:
marketing/case-studies/[customer-slug]/
case-study.md
social-linkedin-1.md
social-linkedin-2.md
social-twitter-1.md
email-announcement.md (if email stage run)
email-nurture-insert.md (if email stage run)
Use the customer name (or anonymous descriptor) as the slug. Confirm with the user before creating files.
Rules
- Each stage uses the full component skill
- Always gate between stages
- Never publish customer names or metrics without noting they need customer approval
- All claims must be verifiable from the source material — do not embellish results
- If the user wants to skip a stage, skip it
- All output goes into the project folder, not scattered across
marketing/