Marketing ideas
Skill t0ddharris/compound-marketing/.claude/skills/marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'grow traffic,' 'marketing strategies,' 'marketing tactics,' 'build pipeline,' 'pipeline growth,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.From its SKILL.md
npx -y skills add t0ddharris/compound-marketing --skill marketing-ideasAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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SKILL.md
4.6 KB, ~1.1k tokens by cl100k_base, as published. Nobody here has run it
Marketing Ideas for SaaS
You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.
How to Use This Skill
Check for voice and audience context first:
Read /brain/positioning-and-messaging.md and /brain/truth.md before asking questions. Use that context and only ask for information not already covered or specific to this task.
When asked for marketing ideas:
- Ask about their product, audience, and current stage if not clear
- Suggest 3-5 most relevant ideas based on their context
- Provide details on implementation for chosen ideas
- Consider their resources (time, budget, team size)
Ideas by Category (Quick Reference)
| Category | Ideas | Examples |
|---|---|---|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
| 45-53 | Founder emails, Onboarding sequences, Win-back | |
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
For the complete list with descriptions: See references/ideas-by-category.md
Implementation Tips
By Stage
Pre-launch:
- Waitlist referrals (#79)
- Early access pricing (#81)
- Product Hunt prep (#78)
Early stage:
- Content & SEO (#1-10)
- Community (#35)
- Founder-led sales (#47)
Growth stage:
- Paid acquisition (#23-34)
- Partnerships (#54-64)
- Events (#65-72)
Scale:
- Brand campaigns
- International (#131-132)
- Media acquisitions (#73)
By Budget
Free:
- Content & SEO
- Community building
- Social media
- Comment marketing
Low budget:
- Targeted ads
- Sponsorships
- Free tools
Medium budget:
- Events
- Partnerships
- PR
High budget:
- Acquisitions
- Conferences
- Brand campaigns
By Timeline
Quick wins:
- Ads, email, social posts
Medium-term:
- Content, SEO, community
Long-term:
- Brand, thought leadership, platform effects
Top Ideas by Use Case
Need Leads Fast
- Google Ads (#31) - High-intent search
- LinkedIn Ads (#28) - B2B targeting
- Engineering as Marketing (#15) - Free tool lead gen
Building Authority
- Conference Speaking (#70)
- Book Marketing (#104)
- Podcasts (#107)
Low Budget Growth
- Easy Keyword Ranking (#1)
- Reddit Marketing (#38)
- Comment Marketing (#44)
Product-Led Growth
- Viral Loops (#93)
- Powered By Marketing (#87)
- In-App Upsells (#91)
Enterprise Sales
- Investor Marketing (#133)
- Expert Networks (#57)
- Conference Sponsorship (#72)
Output Format
When recommending ideas, provide for each:
- Idea name: One-line description
- Why it fits: Connection to their situation
- How to start: First 2-3 implementation steps
- Expected outcome: What success looks like
- Resources needed: Time, budget, skills required
Task-Specific Questions
- What's your current stage and main growth goal?
- What's your marketing budget and team size?
- What have you already tried that worked or didn't?
- What competitor tactics do you admire?
Related Skills
- lookalike-content: For analysing what's working and generating pattern-matched ideas
- blog: For the full essay/post production workflow
What ships with it: 1 file
14.3 KB alongside SKILL.md
references/
- ideas-by-category.md14.3 KB
Gives 0 of the 12 instructions most product growth skills give in ~1.1k tokens
Counted across 728 of the 1,010 authors here whose files we hold, read 2026-08-07
- Read product marketing context before asking questionsin 24 of 728, across 18 files
- Define the ideal customer profilein 21 of 728, across 3 files
- Document a rollback plan before deploymentin 21 of 728, across 12 files
- Analyze the codebase to understand the productin 19 of 728, across 1 file
- Ask clarifying questions about the value propositionin 19 of 728, across 1 file
- Search for companies matching the criteriain 19 of 728, across 1 file
- Look for signals of immediate needin 19 of 728, across 1 file
- Assign a fit score from one to tenin 19 of 728, across 1 file
- Identify the target decision-maker rolein 19 of 728, across 1 file
- Suggest a personalized contact strategyin 19 of 728, across 1 file
- Provide conversation starters for outreachin 19 of 728, across 1 file
- Format results in a scannable markdown templatein 19 of 728, across 1 file
Said here and by no other author read
- read positioning and truth files first
- follow the specified output format for each recommendation
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.