Content performance

Content Performance Analysis

Identify top-performing pages, find underperforming content, and understand engagement patterns across your site.

When to use

• You want to know which pages drive the most traffic and engagement
• You want to find pages with high views but low engagement (poor content fit)
• You want to identify content that drives conversions or return visits

Correct dimension and metric names

Concept	GA4 API name
Page path	pagePath
Page title	pageTitle
Landing page	landingPage
Page views	screenPageViews
Unique page views (users)	totalUsers
Engagement rate	engagementRate
Avg engagement time	userEngagementDuration
Scroll depth	scrolledUsers (if scroll event is tracked)
Entries (landing views)	sessions with landingPage dimension

Do not use pageviews — the correct metric is screenPageViews.

Step 1 — Top pages by traffic

dimensions: ["pagePath", "pageTitle"]
metrics: ["screenPageViews", "totalUsers", "userEngagementDuration",
          "engagementRate", "bounceRate"]
date_range: last 30 days
order_by: screenPageViews DESC
limit: 25

Step 2 — Landing page performance

Which pages do users enter your site through, and how well do they engage:

dimensions: ["landingPage"]
metrics: ["sessions", "newUsers", "userEngagementDuration",
          "engagementRate", "keyEvents"]
date_range: last 30 days
order_by: sessions DESC
limit: 25

Step 3 — Underperforming content (high views, low engagement)

Run Step 1, then flag pages where:

• screenPageViews is in the top 50% AND
• engagementRate is below 0.3 (30%) OR userEngagementDuration < 30 seconds

These pages attract traffic but fail to hold attention — candidates for content improvement or better internal linking.

Step 4 — Content trend over time

dimensions: ["date", "pagePath"]
metrics: ["screenPageViews", "totalUsers"]
dimension_filter: pagePath contains "/blog" (or your content path)
date_range: last 90 days
order_by: date ASC

What to report

• Top 10 pages by views and by engagement time
• Top 5 landing pages and their conversion rate
• 3–5 underperforming pages (high traffic, low engagement) as actionable findings
• Any page with a notable trend (growing or declining) over the period