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Onboard

Skill styfinity/claude-marketing-department/skills/onboard

Builds your entire canonical marketing brief in one guided pass (business, market, customer, competitors, positioning, offer, channels, voice, numbers) and saves it as marketing-brief.md so the whole department loads it into every future session automatically. Use once, first, when setting up.From its SKILL.md

Install
npx -y skills add styfinity/claude-marketing-department --skill onboard

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

  • 6 stars6 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

4.0 KB, as published. Nobody here has run it

Onboard — brief the department once

This is the one-command setup. A marketing department is only as good as its shared context, so before anyone writes a hook or sizes a market, the department gets briefed — once. This skill captures the business, market, customer, competitors, positioning, offer, channels, voice, and numbers into a single canonical marketing-brief.md, which the SessionStart hook then loads into every future session. One briefing, 50 specialists on the same page forever.

Inputs

  • Company and website, plus any evidence available to paste: won-deal notes, customer quotes or reviews, call notes, competitor names, pricing, current channel numbers: $ARGUMENTS
  • If little is provided, ask for the few highest-value inputs first (website, who buys and why in their words, the main competitors, the price) rather than blocking on everything.

Do this — build the brief section by section

Create marketing-brief.md in the project root from marketing-brief.example.md (in this plugin) and fill it in this order, carrying each section forward as context for the next:

  1. The business — what is sold, to whom, at what price, delivered how, and the revenue goal marketing is accountable for. One tight paragraph.
  2. The customer — ICP (firmographics, qualifiers, disqualifiers from real wins/losses), avatar sketch, top 5 pains and desired outcomes in the buyer's own words, known objections, and a starter language bank from any verbatim material pasted. This is the section copy gets written from — spend the most care here.
  3. The competitors — the 3–5 alternatives buyers actually weigh (including "do nothing"), each with offer, claimed position, and exploitable weakness.
  4. The market — a working TAM/SAM/SOM (bottom-up, assumptions graded T1 sourced / T2 estimate / T3 guess), the beachhead segment, and the category rules.
  5. Positioning & message — the position sentence (for WHO, against ALTERNATIVE, the one DIFFERENCE, the PROOF), core message, three pillars with proof each, and the banned-phrases list.
  6. The offer — outcome promised, value stack, price logic, risk reversal, real urgency.
  7. Channels & funnel — the one primary channel and why, supporting channels, funnel stages with current numbers where known.
  8. Voice — do/don't rules and 2–3 calibration examples if writing samples exist; otherwise mark the section as pending and suggest /marketing:brand-voice.
  9. Numbers that matter — north-star metric, drivers, CAC targets, current baseline, all date-stamped.

Grade every section as you go: mark anything built on guesswork T3 so the research backlog is visible in the brief itself.

Output

A complete marketing-brief.md in the project root. Finish with a one-screen readback — the ICP in a line, the top 3 pains, the position sentence, the offer sentence — and ask what to sharpen. Tell the user it now loads automatically every session, and that /marketing:cmo is the next command to run.

Rules

  • Evidence over invention at every step. Never fabricate customers, quotes, or metrics to make a section look finished — a thin section marked T3 is more valuable than a confident fiction.
  • The buyer's words beat the company's words. Wherever the user pastes verbatim material, harvest it into the language bank.
  • Confirm the ICP and the offer with the user before treating the brief as canonical — everything downstream leans on those two.
  • If a section deserves deeper work, name the specialist for it (e.g. market sizing → the market-sizer agent, avatar depth → avatar-builder) rather than padding the brief now.

Keep looking

Skills are one crate of 627,801. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.