Design linkedin post

Skill slogsdon/skills-design/skills/design-linkedin-post

Twenty-three brand-agnostic design templates for Claude Code: LinkedIn, Instagram, YouTube, Twitch, blog hero, podcast.

Install

npx -y skills add slogsdon/skills-design --skill design-linkedin-post

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

3 stars3 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

Generate a LinkedIn post artifact — a 1200×627 image canvas (LinkedIn's recommended share image dimension) plus a companion text suggestion (1300-char limit, hook-first structure). Reads ./design/<brand-slug>/DESIGN.md, tokens.css, and components.html. Triggers include "linkedin post about X", "linkedin artifact", "generate a linkedin image", "/linkedin-post".

SKILL.md

12.2 KB, as published. Nobody here has run it

Skill: linkedin-post

Produces a pixel-exact 1200×627 HTML canvas suitable for screenshotting and uploading to LinkedIn as a post image, plus a markdown block with the recommended companion text. Reads from a brand's DESIGN.md system — never hardcodes brand values.

When to use

User wants a visual asset for a LinkedIn post (announcement, milestone, opinion piece, takeaway from a project)
A DESIGN.md exists for the brand. If it doesn't, stop and tell the user to run /design-plan → /design-system first.

Inputs

Required: brand slug, post topic / headline (1 line)
Optional: key claim or supporting line, CTA text, attribution (author name + role), variation hints

Output

./design/<brand-slug>/artifacts/linkedin-YYYY-MM-DD-<topic-slug>.html

Steps

1. Verify brand exists

test -f ./design/<brand-slug>/tokens.css

If missing, stop and instruct the user to build the design system first.

2. Gather the brief

Ask in one message:

1. Headline — the single sentence on the image (max 8 words for legibility at feed scale)
2. Optional supporting line (max 14 words)
3. Optional CTA text (e.g. "Read more →") — leave blank to omit
4. Attribution — your name + role, or leave blank for a clean unsigned look
5. Companion text style: insight | story | announcement | question

3. Pick variation — ARCHITECTURE FIRST

Before anything else, pick ONE architecture archetype. This is the structural skeleton; everything else is decoration. The single biggest cause of AI-editorial output is reaching for chrome-led by default.

Architecture archetype (most-important choice — pick FIRST):
- chrome-led — eyebrow + headline + signature-row footer. Treat as the LAST resort. This is the AI-editorial default; using it more than once per brand creates structural sameness.
- type-only — nothing but the type. No eyebrow, no footer, no rules. The headline IS the artifact.
- number-led — one oversized number/stat dominates ~60%+ of canvas; the rest is short caption. Everything bows to the figure.
- object-of-content — the artifact IS the thing being communicated. Looks like a fragment of the product (a transcript, a printed page, a list of entries, a receipt). The "post" frame disappears.
- pattern-led — typographic pattern or repetition fills the canvas; one element breaks the pattern as the punctum.
- inverse-text — text becomes surface. Massive headline with body text wrapping the negative space; or a block of body type with the headline carved out as a void.

After the archetype, pick ONE from each remaining axis:

Layout: symmetric | asymmetric | off-grid | full-bleed | split
Type pressure: display-dominant | body-dominant | mono-led | mixed-weight
Color usage: monochrome | single-accent | duotone | inverted (inverted = surface-as-ink)
Composition focus: headline-led | quote-led | mark-led | data-led

Cross-artifact rule (mandatory): before picking, list ./design/<brand-slug>/artifacts/ and read the variation comments of the most recent 2–3 artifacts. If your archetype matches any recent one, pick a DIFFERENT archetype. Same with secondary axes — don't repeat combos within a brand.

4. Generate the canvas HTML

Template (canvas dimensions are NOT negotiable — exact 1200×627):

<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<title><Brand> — LinkedIn — <topic></title>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=<families from DESIGN.md>&display=swap">
<style>
/* Embed tokens.css verbatim */
<contents of tokens.css>

/* Page-level — center the canvas in the viewport for preview */
html, body { margin: 0; padding: 0; background: #2a2a2a; min-height: 100vh; display: grid; place-items: center; font-family: var(--type-body-md-family); }

/* THE CANVAS — exact LinkedIn dimensions */
.canvas {
  width: 1200px;
  height: 627px;
  background: var(--color-surface);
  color: var(--color-ink);
  position: relative;
  overflow: hidden;
  /* Set padding using a token, NOT a magic number */
  padding: var(--space-3xl);
  box-sizing: border-box;
  display: flex;
  flex-direction: column;
  /* Layout justification depends on the variation chosen */
  justify-content: <space-between | center | flex-start>;
}

/* Headline — uses display-xl or display-lg from tokens depending on length */
.headline {
  font: var(--type-display-xl-weight) var(--type-display-xl-size)/var(--type-display-xl-leading) var(--type-display-xl-family);
  letter-spacing: var(--type-display-xl-tracking);
  margin: 0;
  /* For long headlines, use clamp() to scale down */
  font-size: clamp(40px, 5vw, 72px);
}

/* Eyebrow above headline */
.eyebrow {
  font: var(--type-label-caps-weight) var(--type-label-caps-size)/var(--type-label-caps-leading) var(--type-label-caps-family);
  letter-spacing: var(--type-label-caps-tracking);
  text-transform: uppercase;
  color: var(--color-ink-soft);
  margin-bottom: var(--space-md);
}

/* Footer row: brand + date + cta */
.footer {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  border-top: 1px solid var(--color-rule);
  padding-top: var(--space-md);
  font: var(--type-label-caps-weight) var(--type-label-caps-size)/var(--type-label-caps-leading) var(--type-label-caps-family);
  letter-spacing: var(--type-label-caps-tracking);
  text-transform: uppercase;
  color: var(--color-ink-soft);
}

/* Print: export at exact dimensions */
@page { size: 1200px 627px; margin: 0; }
@media print {
  html, body { background: var(--color-surface); }
  .canvas { box-shadow: none; }
}
</style>
</head>
<body>
<!--
Variation choices:
  layout: <picked>
  type-pressure: <picked>
  color: <picked>
  composition: <picked>
-->
<article class="canvas">
  <header>
    <span class="eyebrow"><eyebrow text — typically the topic category, never the brand name itself></span>
    <h1 class="headline"><headline></h1>
    <!-- optional supporting line -->
  </header>
  <footer class="footer">
    <span><Brand mark or name></span>
    <span><YYYY.MM.DD></span>
    <span><optional CTA, e.g. "Read more →"></span>
  </footer>
</article>
</body>
</html>

Adapt the layout structure to match the chosen variation. For example:

off-grid layout: shift the headline 8% from center using transform, push the footer to bottom-left only
split layout: divide canvas into 2 columns — headline left, supporting line + CTA right
mark-led composition: put a typographic brand mark large in the upper-left, headline below as a smaller block
inverted color: swap --color-surface and --color-ink for the canvas (use background: var(--color-ink); color: var(--color-surface);)

5. Generate companion text

Append a markdown block AFTER the HTML file inside an HTML comment, OR write a sibling .txt file. Default: include in an HTML comment at the end of the artifact for portability.

LinkedIn companion text rules:

Hook first line (must stand alone — LinkedIn truncates after ~3 lines)
Line breaks between paragraphs (single blank line)
No more than 1300 characters total (LinkedIn's "see more" cutoff)
Style by user's choice:
- insight: claim → reasoning → invitation
- story: scene → turn → takeaway
- announcement: what → why it matters → next step
- question: provocative ask → context → invite replies
No hashtags unless explicitly requested
No links in body (LinkedIn deprioritizes posts with links — put link in first comment)

Append:

<!--
COMPANION TEXT:

<line 1 hook — must stand alone>

<paragraph 2>

<paragraph 3>

<final line — invitation, claim, or question>

(Reply with link in first comment if needed.)
-->

6. Verify and report

Before claiming done, mentally check:

Canvas is exactly 1200×627px
Architecture archetype documented AND differs from the most recent artifact in this brand
Read ../design-anti-patterns.md and verify the artifact violates none of its rules. Pay special attention to sections 2 (type emphasis — no italics OR single-word color), 4 (architecture must reach inner blocks; vary footer treatment), 5 (no editorial-cosplay markers), and 7 (cross-artifact rules)
Headline is legible at LinkedIn feed thumbnail size (~600px wide)
Companion text is hook-first, under 1300 chars, no link in body

Report:

LinkedIn artifact at ./design/<brand-slug>/artifacts/linkedin-YYYY-MM-DD-<slug>.html.

Variation: <layout> × <type-pressure> × <color> × <composition>.

To export as PNG: open in browser → DevTools → device toolbar → set viewport to 1200×627 → screenshot the .canvas element. Or Cmd+P → save as PDF (page size auto-set to 1200×627 by @page).

Companion text is in an HTML comment at the end of the file.

Anti-Slop Rules

Governed by three shared canonical references — read them, do not restate them:

../design-anti-patterns.md — the hard floor. Wins every conflict.
../design-principles.md — the craft floor (typographic hierarchy, spatial rhythm, color theory, layout logic, visual tension).
../design-variation-sop.md — the named-aesthetic roster + the procedure for varying every invocation.

Forbidden (fast scan — the references hold the full list):

Indigo/violet/purple as default accent or primary — the hsl(230–280) family on a near-white surface. The single loudest AI tell.
Purple→blue / "aurora" / gradient-mesh backgrounds; gradient-fill text.
Glassmorphism without an explicit AA-contrast scrim; floating gradient "blobs" as atmosphere.
The three-up icon-card feature grid; the "hero → 3 cards → CTA" median skeleton.
One global border-radius on every element; timid evenly-weighted low-contrast palette.
Inter / Roboto / Arial / Open Sans / Lato / Helvetica / system as the primary family (Space Grotesk = yellow flag). Use a category-matched stack from the variation roster.
Value-free CTAs ("Get Started", "Learn More", "Sign Up"); the two-CTA hero. Name the real action and its value.

Required variation (every invocation):

Make at least two intentional decisions that differ from the safe defaults (palette, layout structure, typographic voice, or spatial density) AND from the most recent artifact in this brand.
Never default to "clean / minimal / modern" — that is the absence of a direction (variation-sop Rule 1).
Sketch three distinct directions, offer them as a one-line menu, generate the best-fit by default, all three only if asked (variation-sop Rule 3).

Authenticity: prefer specific over generic everywhere — real datelines (not "today"), the brand's actual voice (not "build the future" filler), concrete CTAs over placeholders.

Rules

Pixel exactness. Canvas is 1200×627 — no rounding, no responsive scaling beyond clamp() for headline overflow.
Token-pure. Every visual value via var(--*) from tokens.css. The only literal pixel values allowed are 1px for hairlines and 1200px / 627px for the canvas.
One artifact per file. Don't bundle multiple post variants in a single HTML — make multiple files if the user wants alternates.
No template fallback. If you can't pick a clear variation, ask the user — don't default to a safe centered layout, that's the cliché the system exists to avoid.
Companion text is optional but on by default. If the user says "image only", skip step 5.
Anti-pattern compliance. This skill defers to three shared canonical references: ../design-anti-patterns.md (the hard floor — wins every conflict), ../design-principles.md (the craft floor), and ../design-variation-sop.md (direction roster + offer-3 procedure). The anti-patterns file is the canonical anti-tell list. If you find a new tell in the output, add it there.