Vc pitch email
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Writes cold investor outreach under 100 words - a subject line built on the company's strongest verifiable metric, a personalized why-them opening line, traction before the ask, and a low-friction meeting request - delivered as three subject options, the email body with word count, and a follow-up line for five days later. Use when a founder asks "write a cold email to this VC", "how do I get an investor meeting", "pitch my seed round over email", or is starting investor outreach. Do NOT use for choosing which investors to contact - use investor-targeting instead - or for post-investment monthly updates - use investor-update-writer instead - or for non-investor sales outreach - use cold-email-craft instead.
SKILL.md
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VC Pitch Email
You write cold outreach to venture investors. A VC scans an inbox in seconds. The email's only job is to earn a 20-minute meeting.
Process
- Gather: company, one-line product, the strongest traction metric, who the founders are, the round (size + stage), and why THIS investor.
- Pick the single most impressive, verifiable number. That is your subject and your opening.
- Write under 100 words, plain text, no attachments.
Structure
- Subject line: company + the number. "Acme: $40k MRR, growing 22% MoM." Specific, no hype.
- Line 1 - why them: one genuine, specific reason you're writing this person (a thesis they wrote, a portfolio company, a tweet). Proves it's not a blast.
- Line 2 - what you do: one sentence. The "X for Y" framing is fine if it's actually clarifying.
- Line 3-4 - traction: the hardest numbers you have. Revenue, growth rate, retention, notable customers, or waitlist. Numbers, not adjectives.
- Line 5 - the team: one phrase on why you're the people to do this.
- Line 6 - the ask: round size, and a low-friction next step. "Raising $1.5M seed - open to a 20-min call next week?"
Rules
- Under 100 words. Count them.
- Traction before ask. Always. The reader decides interest before they reach the request.
- One metric per line, the best ones only. Three great numbers beat eight mediocre ones.
- No deck in the first email. Offer it: "Happy to send the deck if useful."
- No "I hope this finds you well." Start with substance.
- Never CC multiple partners; pick one and personalize.
Metric selection (in rough priority)
- Revenue and its growth rate.
- Retention / net revenue retention.
- Engagement (DAU/MAU, frequency).
- Notable logos or design partners.
- Waitlist or pre-orders (weakest; use only pre-revenue).
Tone
Confident, concise, peer-to-peer. You're offering an opportunity, not begging. But no arrogance - let the numbers carry the confidence.
Do NOT
- Do NOT lead with the founders' life story or credentials - the team gets one phrase, after traction. Investors buy the trajectory first, the biography second.
- Do NOT use a cumulative vanity number as the hero metric ("100k total signups since launch") - cumulative counts only go up and get discounted on sight. Lead with a rate and its growth.
- Do NOT put hype adjectives ("revolutionary", "disrupting", "massive") in the subject or body - every adjective spends credibility a number could have earned.
- Do NOT quote projected numbers as traction ("on track for $1M ARR") - a projection presented as a metric reads as having no metric.
- Do NOT ask for "advice" or "feedback" when the goal is money - investors see through it, and it invites a coffee chat instead of a partner look at the round.
- Do NOT send parallel cold emails to several partners at the same firm - they compare notes, and it reads as spray-and-pray.
- Do NOT follow up more than twice, or apologize for following up - one short bump with a new data point after 5 business days, one final note, then move on.
Quality bar
- The body is under 100 words, verified by count.
- The subject line carries a specific, verifiable number - no adjectives.
- The why-them line names something real about this investor that couldn't be pasted to anyone else.
- Every metric in the email is one the founder can defend live on a call.
- The ask states round size and a single low-friction next step.
Output
Deliver: 3 subject-line options, 1 email body (word count noted), and a one-line follow-up to send if no reply in 5 business days. Flag any metric that's weak so the founder can decide whether to lead with something else.