Pitch deck builder
Skill SkillMedev/founder-fundraising-os/skills/pitch-deck-builder
Everything a founder needs to raise a round — from deciding the stage to wired funds.
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Use when a founder needs to build or fix a fundraising pitch deck. Triggers on "build my pitch deck", "investor deck", "seed deck", "Series A deck", "what slides do I need", "fix my deck", "deck for VCs". Turns the narrative into the exact slides investors expect, in order.
SKILL.md
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Pitch Deck Builder
A pitch deck is not a document; it is the spine of a 30-minute conversation. It must be skimmable in five minutes when forwarded without you in the room, and expandable into a story when you present it. This skill builds both.
When to use this skill
Use it after [[fundraising-narrative]] produces the five-beat story and [[fundraising-stage-selector]] fixes the ask. The deck renders the narrative; it never invents it.
The 11 slides, in order
- Title - company, one-line positioning, the ask in the corner. The one-liner is "we help [who] do [what] so they get [outcome]."
- Problem - the painful, specific, expensive status quo. One customer's reality beats a market abstraction.
- Insight - the non-obvious truth you have that others miss. This is the slide that separates fundable from forgettable.
- Solution / Product - what you built, shown not told. A real screen or a 10-second demo, not a feature list.
- Why now - the shift (tech, regulation, behavior) that makes this inevitable today and impossible three years ago.
- Market - bottom-up TAM/SAM/SOM with the assumption visible. Pair with [[market-sizing]]; never use a top-down "1% of a huge number."
- Traction - the hero metric with a denominator and a trend line. Lead with retention or revenue, the metrics that reduce doubt fastest.
- Business model - how you make money, unit economics, CAC/payback.
- Competition - the honest landscape and your structural moat. Name incumbents; explain why they cannot follow.
- Team - why this team wins this specific bet. See [[fundraise-team-hiring]].
- The ask - amount, the milestone it funds, and the use of funds. Close on the future, not a thank-you slide.
Stage calibration
- Pre-seed/Seed: weight Insight, Why-now, Team. Traction can be qualitative.
- Series A: weight Traction, Business model, Market. Show the engine working.
Design rules
- One idea per slide. If a slide needs a paragraph, it is two slides or a verbal point with a visual.
- Every number gets a denominator and a date.
- Build a tight 11-slide main deck and a fat appendix (cohorts, detailed model, security, roadmap) you reveal on demand in diligence.
- The forwarded deck and the presented deck are the same file; design so it reads both ways.
Anti-patterns
- The "no competitors" slide - reads as naive.
- A wall of logos with no metric attached.
- Burying traction at slide 9. If you have proof, it earns its way forward.
- A vision so grand there is no wedge. Show where you start.
Deliverable
An 11-slide main deck mapped to the narrative beats, a clearly separated appendix, and a slide-by-slide note on the single point each slide must land. Take it to [[pitch-practice-coach]] before any live meeting.