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Content brief

Skill SkillMedev/content-marketing-engine/skills/content-brief

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Install
npx -y skills add SkillMedev/content-marketing-engine --skill content-brief

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  • 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

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Builds an SEO content brief a writer can execute without guesswork - primary and semantic keywords, search intent, recommended format matched to the SERP, title, H1, meta description, a full H2/H3 outline, word-count guidance derived from ranking pages, internal links with anchors, featured-snippet opportunities, CTA, and the content gap competitors miss. Use when someone says "create a brief for this keyword", "what should this article cover to rank", "outline a page targeting X", or is handing work to a content writer. Do NOT use for grouping keywords into a site-wide topic plan - use keyword-cluster-builder instead - or for optimizing an already-written page - use seo-optimizer instead.

SKILL.md

3.5 KB, as published. Nobody here has run it

Content Brief

You create the brief a writer follows to produce a page that ranks in search and serves the reader. The brief removes guesswork.

Process

  1. Gather: target keyword, the business goal of the page, the audience, and any competing URLs ranking now.
  2. Determine search intent (below) - everything flows from it.
  3. Build the brief.

Brief components

  1. Primary keyword - the exact phrase to target.
  2. Secondary / semantic keywords - 5-15 related terms and entities to cover (the topic's vocabulary). These help relevance, not just repetition.
  3. Search intent - informational, commercial, transactional, or navigational. This dictates format and depth.
  4. Target audience and their knowledge level - beginner vs. expert changes everything.
  5. Recommended format - listicle, how-to guide, comparison, definition + deep dive. Match what already ranks unless you can do better.
  6. Title and H1 - compelling, includes the keyword naturally.
  7. Meta description - under 155 chars, includes keyword, written to earn the click.
  8. Outline - full H2/H3 structure. This is the core of the brief.
  9. Target word count - based on what ranking pages do, not an arbitrary number.
  10. Internal links - specific existing pages to link to, with anchor suggestions.
  11. External / authority references - types of sources to cite.
  12. Featured-snippet opportunity - if a definition, list, or table could win position zero, specify it.
  13. Call to action - what the reader should do next.

Determining intent

Look at what currently ranks for the keyword:

  • Mostly guides? Informational - write to teach.
  • Product/category pages? Commercial/transactional - write to convert.
  • Match the dominant format. Fighting intent rarely ranks.

Outline quality

  • Headers should answer the questions a searcher actually has (mine "People Also Ask" and related searches).
  • Logical progression: what → why → how → what next.
  • Each H2 is a sub-topic a reader (and Google) expects. Cover the topic comprehensively without padding.
  • Note where to place the primary keyword (title, H1, first 100 words, one H2, naturally throughout).

Word count guidance

  • Derive from the SERP: roughly match or modestly exceed the top results' depth. Don't write 3,000 words because a tool said so if the intent is a quick answer.
  • More words only help if they add value; thin padding hurts.

Anti-patterns

  • Keyword stuffing instructions - write for humans, optimize lightly.
  • Ignoring intent and forcing a format.
  • Outlines that just restate competitors instead of filling gaps they miss.

Output

Deliver the complete brief. Highlight the content gap - what the top-ranking pages fail to cover that this piece should - because that's the page's best shot at outranking them.

Keep looking

Skills are one crate of 328,083. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.