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Utm campaign governor

Skill sisodiabhumca/agent-skills/skills/utm-campaign-governor

Enforces vendor-neutral UTM naming conventions by validating marketing links and generating a normalized, policy-compliant output.From its SKILL.md

Install
npx -y skills add sisodiabhumca/agent-skills --skill utm-campaign-governor

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

1.2 KB, 258 tokens by cl100k_base, as published. Nobody here has run it

When to invoke

  • You manage marketing campaigns and need consistent UTM tags across teams.
  • You want to validate a batch of URLs against a naming policy and produce corrected URLs.

Inputs needed

  • --input: CSV with a url column.
  • Optional: --policy: JSON policy file (allowed sources/mediums, required params, casing rules).
  • Optional: --out: Path to write results CSV.

Workflow

  1. Load URLs.
  2. Parse query parameters.
  3. Validate required UTM params (utm_source, utm_medium, utm_campaign).
  4. Validate allowed values (if provided) and casing rules.
  5. Produce:
    • status: ok / fixed / invalid
    • issues: semicolon-separated
    • normalized_url: URL with normalized UTMs (when possible)

Output format

CSV with columns:

  • url
  • status
  • issues
  • normalized_url

Guardrails

  • Never change the base URL path or non-UTM query params.
  • Do not guess missing required params; mark as invalid.
  • Keep the skill vendor-neutral (no platform-specific assumptions).

Reference code

Use utm_campaign_governor.py.

What ships with it: 2 files

4.0 KB alongside SKILL.md, 1 of them executable

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