Event sponsors

Event Sponsors

Design and manage sponsorship programs that generate revenue and deliver measurable value to sponsors. Produces tier structures, prospectus documents, and fulfillment frameworks.

When This Skill Activates

• Create sponsorship tiers and packages
• Write a sponsorship prospectus or pitch deck outline
• Design exhibitor guide with booth specifications
• Write sponsor outreach and communication emails
• Track sponsor deliverables and fulfillment
• Plan sponsor activations (booths, sessions, branding)
• Calculate and report sponsor ROI
• Forecast sponsorship revenue

Scope: B2B tiered sponsorship with marketing-driven benefits (brand exposure, lead access, speaking slots). For non-B2B sponsorship models (table sponsorships at galas, cause-based CSR sponsorships, naming rights), adapt the tier framework or design custom packages manually.

This skill does NOT: Write polished prospectus copy or sponsor pitch emails (use the event-content skill for final copy), track sponsor payments in the budget (use the event-budget skill), or manage sponsor booth setup on event day (use the event-logistics skill). Designs the sponsorship program — packages, pricing, fulfillment, and reporting.

Step 1: Gather Context

Required (ask if not provided):

Parameter	Why it matters
Event type and scale	Determines sponsor value and package structure
Event format	In-person / virtual / hybrid — fundamentally changes package benefits and pricing
Expected attendees	Primary value driver for sponsors (audience size)
Audience profile	Sponsor targeting depends on who attends
Event date(s)	Sets outreach and fulfillment timeline
Number of sponsor tiers	Typically 3-4 (Platinum/Gold/Silver/Bronze)

Optional:

Parameter	Default
Revenue target from sponsorship	Estimate from event-budget benchmarks
Existing sponsor relationships	Assume all-new unless stated
Exhibitor component	Include if trade show or expo
Format	In-person packages differ from virtual/hybrid

Step 2: Route to Output

Format-specific routing:

• In-person: Full physical benefits (booth space, stage branding, signage, printed materials)
• Virtual: Digital benefits (virtual booth, banner ads, sponsored sessions, branded emails, attendee data)
• Hybrid: Dual-benefit packages combining physical and digital, priced at in-person + 20-30% premium

User asks about...	Generate...
Packages, tiers, pricing	Output A: Tier Structure
Prospectus, pitch document	Output B: Prospectus
Exhibitor specs, booth info	Output C: Exhibitor Guide
Outreach, communication	Output D: Sponsor Emails
Tracking, fulfillment	Output E: Fulfillment Tracker
ROI, reporting	Output F: Sponsor Report

Step 3: Generate Outputs

GDPR Compliance (EU events)

If event location is EU/EEA: load references/gdpr-sponsors.md and apply all consent and data-sharing requirements to sponsor packages and attendee data deliverables.

Output A: Sponsorship Tier Structure

Load from references/sponsorship-tiers.md.

Standard 4-tier model:

Benefit	Platinum	Gold	Silver	Bronze
Slots available	1-2	3-5	5-10	Unlimited
Price (% of total event budget)	15-25%	8-15%	3-8%	1-3%
Logo on website	Top placement	Second row	Third row	Listed
Logo on materials	All printed + digital	Programs + signage	Signage only	Listed
Social media mentions	5+ dedicated posts	3 dedicated posts	1 dedicated post	Tag in group post
Email mentions	Dedicated feature	Included in email	Logo in footer	—
Comp tickets	8-10	5	3	1
Booth space	Premium location, large	Standard, good	Small/table	—
Speaking slot	Keynote or panel	Breakout session	Lightning talk	—
Branding on stage	Stage backdrop	Side banner	—	—
Attendee data	Full list (with consent)	Leads from booth	Leads from booth	—
Networking access	VIP dinner + reception	VIP reception	Reception	Reception

Pricing scales with event size and budget. Platinum should be 2-3× Gold price (exclusivity premium). Total sponsorship revenue target: 30-50% of event budget. Use the percentage-of-budget model in references/sponsorship-tiers.md to calculate tier pricing in the user's currency.

Output B: Sponsorship Prospectus

Document structure: event overview and value proposition → audience profile with demographics → sponsorship tiers with benefits matrix → add-on sponsorship opportunities (named sessions, networking, content, WiFi, badges) → past event data and testimonials → logistics and deadlines → contact information.

Output C: Exhibitor Guide

For trade shows or events with exhibition component. Includes: booth specifications (size, included items, electrical, WiFi), move-in/move-out schedule, shipping and freight instructions, badge allocation, lead scanning setup, rules and regulations, venue map with booth numbers, staff hotel and parking info, emergency contacts.

Output D: Sponsor Communication Sequence

6-email sequence: initial outreach (T-9 months), follow-up (T-8 months), package details (upon interest), confirmation and onboarding (upon signing), fulfillment check-in (T-2 months), pre-event logistics (T-2 weeks). Each with subject line, body, and CTA.

Output E: Fulfillment Tracker

Matrix tracking all sponsor deliverables: logo received, bio/description received, session content submitted, booth setup confirmed, social posts published, email mentions sent, signage produced. Status per sponsor: Pending / Received / Complete / Overdue.

Output F: Sponsor ROI Report

Post-event report per sponsor: logo impressions, social mentions and reach, email exposure, booth traffic, leads collected, session attendance (if speaking), overall event satisfaction scores. Template customized by tier.

Step 3.5: Verification Gate

1. Tier differentiation: Clear value gap between each tier (sponsors must see why upgrading is worth it)
2. Capacity limits: Platinum limited to 1-2 (exclusivity = value), total booth count ≤ venue capacity
3. Pricing math: Tier prices × expected sponsor count = revenue target is achievable
4. Consent compliance: Attendee data sharing requires explicit consent per GDPR for EU events
5. Fulfillment feasibility: Are all promised deliverables actually achievable (e.g., don't promise 10 social posts if the content calendar can't support it)
6. Writing quality: Sponsor communication drafts (outreach emails, follow-up sequences) pass anti-AI writing check — no filler phrases, varied rhythm, professional tone

Skill Interface

Accepts input from:

• event-planner: Event profile (event_type, attendee_count, audience_profile, dates)
• event-budget: Revenue targets (total_sponsorship_target, pricing_guidance)

Produces output for:

• event-content: Sponsor details (sponsor_names, tier_levels, benefits, prospectus_outline)
• event-budget: Sponsorship revenue (tier_pricing, expected_sponsors, confirmed_revenue)
• event-logistics: Exhibitor requirements (booth_count, booth_sizes, power_needs, load_in_requirements)

Step 4: Connect to Specialized Skills

• Sponsor revenue modeling: "For revenue projections and pricing strategy, use the event-budget skill"
• Sponsor pitch copy: "For prospectus writing and outreach emails, use the event-content skill"
• Exhibitor logistics: "For booth setup and floor plan, use the event-logistics skill"
• Sponsor data sharing compliance: "For GDPR rules on sponsor data sharing and lead capture, load references/gdpr-sponsors.md"

Output Format

• Tier structures: benefits matrix (rows = benefits, columns = tiers) with pricing as % of event budget
• Prospectus documents: structured sections (event overview, audience, tiers, add-ons, proof, logistics, CTA)
• Exhibitor guides: booth specs, move-in/move-out schedules, shipping, rules, lead-scanning setup
• Outreach sequences: 6-email template set with subject line, body, CTA, send timing
• Fulfillment trackers: per-sponsor matrix of deliverables with status (Pending / Received / Complete / Overdue)
• Sponsor ROI reports: per-sponsor, customised to their package and benefits
• Currency: user's currency throughout. Ask if not specified.

Examples

Example 1: 4-tier sponsorship program

User says: "Create sponsorship packages for our 800-person tech conference." Response: 4-tier structure with pricing ratios (Platinum 100%, Gold 48%, Silver 24%, Bronze 8% of top tier), benefits matrix, add-on opportunities, revenue projection.

Example 2: Sponsorship prospectus

User says: "Write a sponsorship prospectus for our 600-person Industry Summit. Target: €80K sponsor revenue, 4 tiers." Response: Complete prospectus document with event value proposition, audience demographics, tier benefits, past event proof points, logistics, and CTA.

Example 3: Exhibitor guide

User says: "Create the exhibitor guide for our trade show. 40 exhibitors, 3 days." Response: Full exhibitor guide with booth specs, move-in schedule, freight instructions, rules, staff info, venue map description, and lead scanning setup.

Edge Cases

• First-time event (no history): Base prospectus on industry benchmarks and audience promise. Offer introductory pricing (20-30% below established event rates). Promise transparent post-event reporting.
• Sponsor wants custom package: Generate a "build your own" menu with à la carte pricing for individual benefits.
• Virtual event sponsorship: Replace physical benefits (booth, signage) with digital: virtual booth in event platform, banner ads on session pages, sponsored session slot, attendee data (with consent), branded emails, logo in virtual lobby. Price virtual tiers at 50-60% of in-person equivalent.
• Hybrid event sponsorship: Offer dual-benefit packages: physical booth + virtual booth, on-stage branding + digital branding, in-person attendee data + virtual attendee data. Price at in-person rate + 20-30% for the virtual component. Allow sponsors to choose in-person-only or hybrid packages.
• In-kind sponsorship: Create valuation framework for non-cash contributions (venue, catering, technology, media). Value at market rate minus 20-30%.
• Sponsor retention (recurring event): Generate renewal email with prior-year metrics, loyalty discount (5-10%), and early access to premium tiers.