Hoo monthly audit

Monthly deep audit

1. Full sweep via the orchestrator pattern: launch all eight specialists in parallel with the profile path.
2. Additionally: content freshness review (pages > 12 months stale that hold rankings - freshness is a strong-evidence AEO factor), schema validity, internal-link health, tracked-keyword trend over the month, outcomes review (which applied changes moved metrics; feed wins/losses to the reflector). Run the page-essentials dimension (skills/onsite-audit step 3: author entity, answer capsule, in-content images, social image shape, publisher schema shape, sitemap membership) site-wide across the audited page set, not only on newly flagged pages - the checklist is the product's eyes, and a check that does not run cannot fire. The internal-link health line above runs as skills/onsite-audit step 4: one capped own-site crawl (onsite.linkgraph, sitemap-seeded) for broken links, orphans, hubs, shallow striking-distance pages, and redirect chains - same signal severities, same one-proposal cap.
3. Compare with last month's runs/ artifacts; the report leads with deltas.
4. File signals, briefs, and fixes through core contracts; rebuild queue; notify per approval channel. Only send items where is_notified(item) is false; call mark_notified(path) right after a successful send.
5. Output runs/YYYYMM-monthly/REPORT.md: executive summary in plain language, then per-specialist sections, then this month's queued work.

At each stage boundary, append a one-line progress marker with a UTC timestamp to the run report file before starting the stage - headless runs are watched by tailing that file, not a terminal.

Entity consistency

1. Build the property set from the profile: the site's own homepage and about page, plus every URL in the optional brand.properties: list (a GitHub org or repo, a LinkedIn page - see site-repo-contract.md). Only URLs the profile provides are fetched - never guess a handle or search for unlisted profiles. No brand.properties: list means the check runs on the site's own pages only, and the report says so.
2. Fetch each property (WebFetch of public pages within the session - the sanctioned mechanism, docs/adr/0006 in the repo, same as the citation tracker) and extract the core brand facts each one states: brand name, one-line description, founding and location claims where stated, logo reference, and sameAs cross-links between properties.
3. Compare across properties. Each inconsistency is one P2 signal per fact: what differs, where (the URLs and their two values), and which version the profile says is canonical (the profile's site name and organization details are the reference; a fact the profile does not state has no canonical version - report the divergence, pick none).
4. Route fixes by where they land: an inconsistency on the user's own site becomes a gated proposal (a schema or about-page edit via create_item, through the normal approval gate); an inconsistency on a third-party property is a named human step in the report - this skill never writes off-site.
5. Rationale line, carried next to this section's output: consistency across authoritative sources drives inclusion in AI answers (https://www.useomnia.com/blog/how-to-improve-brand-visibility-chatgpt).

No web access this session: skip this section and note it as one line in REPORT.md ("entity consistency: skipped, no web access") instead of guessing.