Market research

Skill SergeiGorbatiuk/startup-superpowers/skills/market-research

Manages the founder's market understanding — running initial market research, updating findings, and answering questions about market size, customer segments, buying behavior, pricing benchmarks, and industry trends. Use when the conversation touches market size (TAM/SAM/SOM), who the buyers are and how they make decisions, what people typically pay, industry tailwinds or headwinds, or when the founder wants to understand the broader landscape their idea sits in.From its SKILL.md

Install

npx -y skills add SergeiGorbatiuk/startup-superpowers --skill market-research

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

24 stars24 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

2.8 KB, as published. Nobody here has run it

Market Research

Help the founder understand the market they're entering — whether it's real, who's in it, how buyers behave, and what they expect to pay. This context strengthens interviews, sharpens hypotheses, and gives the founder a confident answer to "what's the market opportunity?"

Before you start

Read startup/core.md to load project context (name, seed description, type of business — B2B or B2C — and all fields under ## Core).

Check if startup/market-research.md exists.

When market research already exists

Load it for context. Infer intent from the conversation — don't ask "what do you want to do?" If the founder is:

Asking about a specific dimension (size, segments, pricing, trends) — answer from the existing file; if the file is thin on that dimension, offer to run targeted research to fill it in
Wanting to update a section — read the file, discuss the new information, propose the change, get confirmation, write it back. Update last_updated in frontmatter
Flagging the research as stale — set status: needs-refresh in frontmatter and offer to re-run the full research or a targeted pass on specific sections
Wanting web research on a specific topic — dispatch the web-researcher agent with a focused prompt about that market dimension; incorporate findings into the relevant section; save the full output to the research archive with source_skill: market-research
Asking how market research connects to hypotheses — surface which findings in the file could confirm or challenge existing hypotheses, and suggest updating hypothesis status or Notes accordingly

When updating the file, follow the format conventions:

YAML frontmatter with version (number), last_updated (ISO date), type (b2b or b2c), and status (draft, complete, or needs-refresh)
H1 heading: Market Research — {Project Name}
Sections: Market Overview, Customer Segments, Buying Behavior, Pricing Landscape, Trends, Key Sources, Open Questions

Read before writing, propose before saving, get confirmation.

When no market research exists

Load the reference file for the guided first-time workflow:

references/initial-market-research.md

The reference file's instructions take over from this point.