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X content planner

Skill sergebulaev/x-skills/skills/x-content-planner

X (Twitter) marketing skills for Claude Code and Codex: write tweets, threads, and replies in your voice, strip AI tells, and publish via Publora. Open source, MIT.

Install

npx -y skills add sergebulaev/x-skills --skill x-content-planner

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

8 stars8 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

Generate a weekly X (Twitter) content plan from a theme, audience, and content pillars. Produces per-day recommendations (single tweet vs thread, X hook formula, angle, posting time, primary goal), a single-to-thread mix, daily reply and quote-tweet targets, and a goal-mix balance check across replies, reposts, likes, and bookmarks. Use when the user wants to plan a week of X content instead of ad-hoc posting. Not for drafting one tweet (use x-post-writer) or one thread (use x-thread-builder).

SKILL.md

5.6 KB, as published. Nobody here has run it

X Content Planner

Produce a weekly X plan built around a pillar discipline and the faster cadence X allows. Unlike LinkedIn, X rewards posting multiple times a day, so the plan mixes single tweets, threads, and reply/quote-tweet targets.

When to use

User asks "plan my week on X" or "what should I post this week"
User wants to escape ad-hoc posting and establish a rhythm
Before a launch week (the plan aligns a product pillar)

Input

Theme (optional): e.g. "shipping our AI agent in public"
Audience description: e.g. "indie builders, AI engineers, early founders"
Pillar mix (optional): defaults to 40% Build-in-Public / 30% Insight / 20% Engagement / 10% Promotion
Posting cadence (optional): defaults to 2 posts/day on weekdays
Voice samples (optional): past tweets for voice calibration

Output

A markdown plan with:

7-day calendar

Day	Slot	Type	Pillar	Formula	1-line angle	Goal	Time
Mon	AM	single	Insight	X1 One-Liner Contrarian	"speed is a revenue line item"	reposts	9:30 AM
Mon	PM	reply block	Engagement	R-templates	5 builder threads	replies	2:00 PM
Tue	AM	thread	Build-in-Public	X10 How-I Teardown	"how we cut deploy 40m to 6m"	bookmarks	10:00 AM
Tue	PM	single	Insight	X2 Data-Point	"1.3s page = 2.4x conversion"	bookmarks	1:30 PM
Wed	AM	thread	Insight	X7 Listicle-Thread	"9 landing-page mistakes"	bookmarks	9:30 AM
Thu	AM	single	Build-in-Public	X3 Confession	"the metric we hid for a month"	replies	10:00 AM
Fri	AM	single	Engagement	X6 Relatable	"friday deploy energy"	likes	9:00 AM

(The skill fills real angles from the theme. Weekends are optional and skew to story threads or relatable singles.)

Daily reply and quote-tweet targets

For each day:

5-10 accounts to engage (names or archetypes: "peer builders at 2-20k", "AI founders shipping in public", "the creators whose threads you bookmark")
Template to apply (R1 answer, R2 concede-sharpen, R3 extend, R5 value-add quote)
Target: 5-10 substantive replies per day. On X, replies on other people's posts drive more profile visits and follows than your own posts early on.

Weekly balance check

Single-to-thread mix roughly 60/40 (singles for cadence, threads for depth)
At least 1 build-in-public post (real number from your work)
At least 1 bookmark-bait post (list, framework, or how-to)
At least 1 engagement/reply-heavy day
No pillar over 60% of the week's posts
No formula repeated more than twice in the week
Goal mix spread (see below): not every post chases the same signal

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all bookmark-bait or all reply-bait reads as engineered. Spread the goals:

Goal	Formulas	Weekly target
Replies	X3, X9, X1	at least 1
Reposts	X1, X4, X8	at least 1
Likes	X6, X8	at least 1
Bookmarks	X2, X5, X7, X10	at least 2 (bookmarks are the underrated lever)

Rules

2-4 posts/day is fine on X. It moves faster than LinkedIn and does not punish frequency the same way. Quality still gates: do not pad to hit a count.
Single-to-thread mix ~60/40. Singles keep you present daily; threads earn the bookmarks and follows.
Replies are a content type, not an afterthought. Block reply time daily; early growth on X comes more from replies than from posts.
Weekday mornings (9-11 AM local) and a 1-3 PM bump are the primary windows; 8-11 PM works for the dev/build crowd.
Promotion pillar max 1-2 posts/week. Overuse kills trust.
One formula per slot, varied across the week. Do not stack three X7 threads.

Formula -> pillar mapping

Pillar	Preferred formulas
Build-in-Public	X3 Confession, X10 How-I Teardown, X8 Story Thread
Insight	X1 Contrarian, X2 Data-Point, X7 Listicle-Thread, X9 Curiosity-Gap
Engagement	X6 Relatable, X4 Quote-Tweet, reply templates
Promotion	X10 (results that imply the product), X2 (your own data)

Steps

Gather inputs. Ask for theme, audience, pillar preferences if not provided.
Validate the pillar mix sums to 100%; warn if any pillar is over 60%.
For each day and slot, pick: type (single/thread/reply block), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal.
Add daily reply/quote-tweet targets with a suggested template.
Run the weekly balance check and the goal-mix check; flag anything missing.
Return as markdown, plus optional JSON for import.

Example

See references/example-week.md for a filled-in 7-day plan.

Files

SKILL.md - this file
references/example-week.md - worked 7-day plan
references/pillars-framework.md - the X pillar discipline explained

Related skills

x-post-writer - draft each single tweet from the plan
x-thread-builder - draft each thread from the plan
x-reply-drafter - execute the daily reply targets
x-hook-extractor - study competitors' posts while planning

Keep looking

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